Collaborates with AT&T clients and agency partners to devlop platform-specific social strategies. Manages end-to-end campaigns like AT&T Rising Future Makers, Shine Away 2024 and She's Connected 2024. Throughout each initiative, provides strategic feedback, performance metrics and recommendations to optimize content and ROI. Recognized for consistent pulse on emerging trends and branded lens before joining the conversation. Develops and implements on-the-ground coverage, publishing real-time to IG Story and working directly with influencers.

Led and executed the production of 50+ original motion design assets for Instagram, TikTok and Facebook. Identified strategic, platform-specific opportunities to join trending content and presented to internal stakeholders. Consistently recognized for quick turnaround times and creative ideation. Owned end-to-end content creation for video shoots.

Reported to Director of Social Media. Scheduled and published daily videos to Instagram and TikTok feeds. Developed visual grid using brand colors and typography for ease of navigation. Monitored social trends to join.

Led social strategy and community management for farmer-owned co-op. Managed internal social team and external creative agency, owned brand campaign development and defined how Tillamook content showed up both visually and through its tonality on priority platforms Instagram and TikTok. Launched organic TikTok presence. Strategy and Social Listening: delivered 2022 Social Strategy deck outlining goals, best practices, key strategies and opportunities in the social space. Routinely sourced and fostered 1:1 connections with Tillamook and prospect fans on priority platforms TikTok, Instagram and Twitter. Sharp copy ideation generated over 10 posts with 2000+ likes on an individual reply. Relaunch of TikTok presence using native, entertainment-focused practices increased followers by 103% over 7 months.Campaign Development: collaboratively developed seasonal brand campaigns centered on specific Tillamook products alongside Channel Leads. National Cheddar Day strategy generated an average 6.5% engagement rate on Instagram through headline-worthy giveaway of 113 swag bags celebrating TCCA’s years of dairy production and amplification of cheesy merch. Copywriting and Content Creation: concepted and created end to end content creation with focus on video. Identified new features and platform updates to further scale reach, leading to multiple videos with 20k+ views organically. Wrote owned creative copy for brand seasonal campaigns, evergreen, fan reshares and replies to consumers.

Digital and motion designer for T-Mobile's website, app, email and brand social channels (Facebook, Twitter, Instagram). Utilized for strategically advising new designers on how to marry over 150 partners to the T-Mobile Tuesdays style guide and produce bold approaches to social and web user experiences.Motion Design and Video: Consistently recognized by leadership for monitoring and folding illustrative and mixed media design trends into engaging social, app and web content. Valued as 1 of 3 motion designers out of 15 designers on our team. Trusted as a lead videographer during shoots. Creative Collaboration and Web Design: Reviewed creative briefs weekly, collaborating with Copywriters, Creative Leads, Marketing Managers and designers to successfully take designs from concept to completion. Worked on multiple projects simultaneously, ranging from device lock-ups on the Deals webpage to building new landing pages for T-Mobile initiatives and partnerships (Live Nation).Product Photography: Trusted as lead product photographer and editor for T-Mobile Tuesdays products involving concepting, shooting, post-production edits (After Effects, Premiere, Photoshop) and final layout edits on social and webpages"Thank you, Annie, for the amazing images you capture of the T-Mobile Tuesdays swag items. The Pride tumbler images were wonderful and I appreciate you driving to many different locations to capture all of the options. You always make the giveaway items come to life so the customers can imagine using them while out and about. Thanks for making T-Mobile Tuesdays look so good. We value your awesome photography skills and your keen designer eye. thank you!!!!!!" - Senior Marketing Manager

Community Manager, channel manager and real-time content creator for T-Mobile B2C and B2B channels. Led design strategy for ongoing customer appreciation program T-Mobile Tuesdays, pitched tweets aligned to daily Twitter trends, and owned editorial calendar and final publishing across brand channels. Design and Engagement: collaborated with cross divisional departments on launch day of T-Mobile Tuesdays app, administering reactive engagement strategy for the ongoing customer appreciation program to 50+ new, global community managers and monitoring their response times. Owned social media content creation from Sept 2016, saving T-Mobile $200K+ through in-house, weekly production. Concepted and produced highest performing organic Twitter campaign for T-Mobile Tuesdays with 600M impressions, 5K-13K replies per post and 40K acquired followers in one day.Community Management and Data Visualization: developed core Community Management Playbook outlining responsibilities, publishing, Sprinklr structure, and campaign approval process. Owned the design of social listening dashboards for C-Suite, executive teams, and surrounding campus, identifying and implementing opportunities to respond to top tier influencers.Event partnerships: executed editorial calendars, real-time content creation and communication with internal and external partners. NYC to Seattle bicoastal campaign brought New Year’s Eve 2016 to life, yielding 95.2M impressions, and 62K engagements across Tw, Fb and Ig. Live tweeted from the @TMobile social lounge at MLB’s Home Run Derby, generating 650K views on Twitter by game’s end.

Daily monitoring and management of Microsoft’s premiere B2B content marketing program across the Microsoft for Work and Microsoft Enterprise social channels. Strategically tailored based on each platform, I curated credible trending content, pitched deep-dive concepts to align with client expectations and applied analytic learnings to drive demand generation. Researched and contacted numerous Subject Matter Experts, whose provided insights to the blog opened connections for new business opportunitiesAddressed customer feedback in real-time, influencing brand loyalty through Microsoft channel collaboration leading to direct salesCreated POV decks on hashtag strategy, Twitter Cards, Ad Methodologies, & Sway Established an influential online voice during large-scale Microsoft events such as #CONV15, #MSIgnite, #Build2015, contributing to increased followers and engagement Enterprise Community Management - worked directly with Worldwide Enterprise Marketing Social client, curating actionable thought leadership content targeted to high level ITDM’s and BDM’s, moderating invitation-only networks on Yammer & LinkedIn, and designing analytic reports recapping global Microsoft events such as Hannover Messe 2015, and the National Retail Federation 2015.Impact: Increased Enterprise followers by 31%, average retweets by 163%, favorites by 357%

As 1 of 12 interns chosen from 800 applicants, 50% of the program was spent collaboratively conducting primary & secondary research influencing the positioning of our Microsoft Surface Pro 3 campaign. In preparation for pitching to executives, I also contributed to several key accounts: Centurylink - recruited & interviewed families off site in Las Vegas, curated insights presented in the final client presentation, offered experience marketing tactics, and promotional social strategy. Microsoft – coordinated internal and global communication emails, live tweeted on behalf of @Microsoft_Gov inspiring non-followers to engage, and edited Powerpoint decks for the client. T-Mobile – contributed to JUMP! Program repositioning tactics and strategic concepting, managed ‘Secret Shopper’ contact information, compiled research on Hispanic Millennial media habits.

Significantly contributed to the event planning, and production of 'Eco Hideaway', a Brand Gifting Suite & Music Lounge implemented in Park City, Utah in honor of the 2014 Sundance Film Festival. • assisted brand sponsors, featured musicians, and producer with immediate help on site in Park City, Utah• covered event with real-time social updates across Twitter and Instagram on behalf of @producerdeb

Aided in the production of the Eco Emmys, an invite-only gifting suite inhonor of the 2013 Emmy nominees, while also live tweeting during the event. • Contacted qualified brand sponsors, and built relationships with VIP attendence contributing to a 19% increase in Twitter followers and 11% increase in Instagram followers on behalf of @producerdeb

Collaborating on multiple film studio accounts including Focus Features | 20th Century Fox | Disney | A24 Studios | Screen Gems | & more• publicized upcoming films using Facebook and Twitter• recruited targeted audiences for advanced focus film screenings• researched and strategically partnered with local businesses catering to a film's requested demographic in the San Francisco Bay Area

Quickly becoming familiar with the cultured assortment of local & international cheese varieties, tourists and locals expected recommendations on our selection. Working together as a close knit team, consistent acknowledgement for willingness to learn and fulfill new requests was given allowing responsibility to artistically create cheese boards, gourmet sandwiches, and customized plates as well.• created a store Instagram featuring high quality photography and appetizing descriptions of the featured cheese // wine // menu item • redesigned the labels with new typography, briefer descriptions, and modern appeal • promoted the 'Wine of the Week' and social media handles through lively, colorful typography and drawings on our Chalkboard door and signage • implement ideas to find use for 'less desirable' products i.e. 'Smaller Bites' gave on-the-go tourists a less expensive and travel savvy outlet to try cheese

Interacted with a variety of customers in a tourist populated location. Took orders with an approachable persona, made the nationally recognized cuisine in a collaborative environment. Acknowledged for prompt absorbtion of altering menu items and upselling products.

Provided exceptional customer service while ringing up transactions in a timely manner. Recognized altering promotions within the store’s layout and upsold accordingly.

Prepared drinks, took orders for customers in a fast-paced, high-stress environment. Consistently recognized for high quality service and positive attitude when challenged with unsatisfied customers. Praised for exceptional work ethic, and ability to multitask in a hectic and demanding environment.