- Managed the operations of the Durshal and provided direct business assistance and mentoring to incubates.- Established a network of venture capitalists and angel investors to support new venture financing.- Conducted and provided feedback on training/mentorship syllabi, ensured timely delivery of mentorship, delivery of information sessions, and presentation of the application process for assigned projects, and also reported on relevant activities of the project and monitored results.- Provided guidance and support to the incubates in respect of entrepreneurship mentoring and training; support for crowdsourced innovation; early-stage business development and product commercialization; and angel/VC investment networks.- Developed linkages of startups within the industry and prepared them for raising investments. - Gathered and compiled all information necessary for monitoring and reporting on the startup’s progress from the planning to the evaluation stages. - Planned and executed various training workshops/events/webinars for the start-ups.

- Facilitated 11,000 women in NMDs for SNIC registration (out of which 3600+ for Khyber District), through UN Women IPs, including organizing the necessary documentation required and arranging the increase in mobile units available from NADRA. - Facilitated and maintained strong coordination mechanism with UN partner agencies (FAO, UNICEF, and UNDP of KPMD), district administration and UN Women implementing partners relating to administrative matters for enhancement of information exchange and collaboration on district level to facilitate maximum women on district level. - Successfully linked 965 women, comprising of widows, orphans, disable, & poor, with different government departments, including, Zakat & Ushr, Sehet Insaf Card, Bait-ul-mal, Ehsas Program on district level.- Analysed the social, economic and legal constraints which are adversely affecting women towards economic participation and empowerment, social development and political development in newly merged districts of Khyber Pakhtunkhwa. - Identified areas of potential future risk, that should be observed closely and make practical recommendations to enhance vigilance in these areas. - Facilitated regular structured dialogue in the community between the rights-holders and duty-bearers to ensure that women’s and girls’ voices are heard and considered in decision and policy-making processes - Supported and strengthened existing Women’s community Centers in four districts of NMDs, where trainings on social and hygiene were planned and organized for the betterment of women.- Conducted a mapping exercise in NMDs for identifying services availability for women in the region and establishing a strong coordination mechanism between organizations/departments. - Presented recommendations based on the analysis to help guide policymakers to contribute towards policy recommendations for women and girls from NMDs.

A visionary program, funded by Codematics Inc., dedicated to empowering young entrepreneurs, particularly women, and unemployed graduates in Pakistan. By providing the necessary resources, mentorship, and support, we aimed to revolutionize the entrepreneurial landscape and drive economic growth. As Program Manager i contributed in following capacity:• Bridging the gap between Academia and Industry in the country.• Providing digital skills training & a platform for the Talent Development of young minds.• Incubating potential start-ups and helping them in starting a sustainable business.To learn more about the initiative: http://www.urraan.pk/

- As Marketing Head, responsible for marketing of all the company products & services in both national and International markets, with over 60 million users in more than 100 countries of the world.- Worked closely with product, marketing, and research teams to work on long-term strategy development, audience research, and product development and delivery.- Grant received from UNDP for training the youth of rural areas of Khyber Pakhtunkhwa and leading them to respectable earnings. Through this, contributing to SDGs, Goal 8 and target 8.6, i.e. reducing unemployment through training. - Lead The Blood Community project, which is a social movement for saving lives by connecting over 25000 blood donors with blood seekers across Pakistan.

KP Youth Employment Program is a joint project of KP IT Board and the World Bank, aimed at empowering young minds. Around 2100+ students were trained in 2016 & with more broad vision and scope it is here to empower around 40,000 more grads of KP in its Phase II.Being one of the mentors of this amazing Project, the sessions revolve around the following:- Developing a specific niche in social media marketing and also developing a holistic understanding of social media trends, plans advertising and usage.- Inspiring & leveraging their entrepreneurial skills and coming up with their own ventures and creating social impacts.- “Personal Branding” in the digital world and also, how can they utilize different digital tools to create earning opportunities for them and others.- Expressing thoughts in a clear, concise and efficient manner- Developing a writing style that is most appropriate for business communication- Inculcating Entrepreneurial and Innovation spirit in them and teaching them how to communicate their ideas and stories, both verbally and visually in a more effective manner.- Professional networking and building synergies with like-minded professionals for the exchange of knowledge and leveraging on common skills.To Learn More: https://www.kpyep.com/

Had been associated with the Enterprise challenge as a mentor for its northern region, i.e. Mansehra. Mentored young girls of SOS Village, Dhodial, Mansehra, regarding Entrepreneurial skills. Till date, the Challenge has reached 10,000 students, with 975 students mentored from 28 cities all across Pakistan. Apart from the entrepreneurial skills that the programme was able to instill in students, it also positively affected soft skills of the participants such as teamwork, communication skills, confidence building, critical thinking, ethics and much more. In 2018, the program shall be expanded to reach 70 schools with 100+ industry expert mentors on-board.

The foundation works for Women entrepreneurs around the world. The Foundation focuses on developing women’s micro, small, and medium enterprises into growing and sustainable businesses, supporting the development of what is commonly referred to as the ‘missing middle’ of the economy.