Annie Gustafson, M.A. Email & Phone Number

Seattle, Washington, United States

Completing first book-length manuscript.

Bellevue

Drove internal communications related to the upcoming headquarters move. Specifically selected to transform and amplify move-related education and communication to increase employee engagement and buy-in.• Developed and spearheaded a four-phase communication strategy to increase employee awareness of and support for future HQ move to Seattle.• Managed project to unite nine stakeholders for a first-in-company collaboration among HR, Real Estate, Technology, Transportation, Security, Government Relations and Corporate Social Responsibility.• Introduced tools (OneDrive, Slack) and processes (approval protocol) to heighten accountability among working team. Created standards and reports. • Drove internal rebrand of HQ move including: new logo, new channels to share information (intranet, social, events), and served as executive producer on three employee education videos.

Bellevue, Wa

Developed, executed, and managed external media relations and PR, as well as internal communications, education, and engagement programs.• Achieved front-page placement of cryptocurrency story in Seattle Times, earning over 32 million impressions. Estimated ad value: $60,000. • Wrote monthly column to support the company’s hyper-local business strategy for seven local papers owned by Sound Publishing. • Provided exclusive support to CEO on all internal and external communication needs such as: annual housing forecast with customized sections for eight different markets, submitted and won two national leadership awards on his behalf, drafted holiday and year-end messages, and earned positive media regularly in KOMO news radio, Puget Sound Business Journal, 425 Magazine, Oregonian. • Wrote and distributed weekly newsletter, PartnerConnection, to over 3,000 broker associates in Washington, Oregon, Idaho, and northern California.

Bothell, Wa

Produced internal communications and leadership messaging: weekly newsletters, product launches, sales promos and collateral, quarterly employee meeting materials, and monthly Corporate Relations report.• Produced Allstate America’s Best Drivers Report (2016), resulting in 66 clips, 28.2 million impressions and 11 interviews.• Executive partner to highest-ranking Sales Leader in five-state region. • Oversaw Helping Hands in the Community (HHIC) grant program for 500+ agency owners. Achieved 65% growth over prior year.• Managed Allstate Foundation partnerships with nonprofits in five states.• Managed one contractor; created standards and processes to expand company intern program. • One of 20 employees to be nominated and complete Leadership Excellence Acceleration Program (LEAP) in 2016.

Developed and executed internal and external communication strategies to meet annual goal of 88 new hires for five-state region. Produced Blueprint, the national recruiting newsletter.• Created narrative-driven internal print and video educational content to train employees on recruiting agency owners.• Developed and implemented new employee engagement program: Allstate Ambassadors.

Phoenix, Az

Developed and executed social media strategy to increase reach and broaden customer demographic.• Leveraged social media marketing to generate 14% increase in sales.

Phoenix, Az

• Wrote and distributed press releases for fundraisers responsible for 20 percent of annual operating budget.• Initiated & maintained relationships with community groups including Local First AZ, Community Food Connections, and Gateway Community College to promote station’s mission and increase listenership.

Arizona State University

Funded by the National Science Foundation’s (NSF) Integrative Graduate Education and Research Training Program in Urban Ecology to pursue interdisciplinary research on Arizona water policy. Completed all PhD coursework and comprehensive exams before transitioning to M.A.• Taught courses as a guest lecturer and as TA in Department of History.• Received funding from NSF as an interdisciplinary research fellow.• Co-authored and published two peer-reviewed academic articles summarizing research: “Insatiable Thirst and a Finite Supply: Assessing Municipal Water Conservation Policy in Greater Phoenix, Arizona, 1980-2007,” Journal of Policy History (April 2009): 107-137.“The Mirage in the Valley of the Sun,” Environmental History (July 2008): 482-514.

Master’S Degree, M.A. | Modern American History: U.S. West & Water Policy

Denmark'S International Study Program

Bachelor Of Arts (B.A.), History And Environmental Studies

Activities and Societies: Outing Club