Annie Gustafson, M.A. Email & Phone Number

Seattle, Washington, United States

Completing first book-length manuscript.

Bellevue

• Drove internal communications related to the upcoming headquarters move. Specifically selected to transform and amplify move-related education and communication to increase employee engagement and buy-in.
• Developed and spearheaded a four-phase communication strategy to increase employee awareness of and support for future HQ move to Seattle.
• Managed project to unite nine stakeholders for a first-in-company collaboration among HR, Real Estate, Technology, Transportation, Security, Government Relations and Corporate Social Responsibility.
• Introduced tools (OneDrive, Slack) and processes (approval protocol) to heighten accountability among working team. Created standards and reports.
• Drove internal rebrand of HQ move including: new logo, new channels to share information (intranet, social, events), and served as executive producer on three employee education videos.

Bellevue, WA

• Developed, executed, and managed external media relations and PR, as well as internal communications, education, and engagement programs.
• Achieved front-page placement of cryptocurrency story in Seattle Times, earning over 32 million impressions. Estimated ad value: $60,000.
• Wrote monthly column to support the company’s hyper-local business strategy for seven local papers owned by Sound Publishing.
• Provided exclusive support to CEO on all internal and external communication needs such as: annual housing forecast with customized sections for eight different markets, submitted and won two national leadership awards.
• Wrote and distributed weekly newsletter, PartnerConnection, to over 3,000 broker associates in Washington, Oregon, Idaho, and northern California.

Bothell, WA

• Produced internal communications and leadership messaging: weekly newsletters, product launches, sales promos and collateral, quarterly employee meeting materials, and monthly Corporate Relations report.
• Produced Allstate America’s Best Drivers Report (2016), resulting in 66 clips, 28.2 million impressions and 11 interviews.
• Executive partner to highest-ranking Sales Leader in five-state region.
• Oversaw Helping Hands in the Community (HHIC) grant program for 500+ agency owners. Achieved 65% growth over prior year.
• Managed Allstate Foundation partnerships with nonprofits in five states.
• Managed one contractor; created standards and processes to expand company intern program.

• Developed and executed internal and external communication strategies to meet annual goal of 88 new hires for five-state region. Produced Blueprint, the national recruiting newsletter.
• Created narrative-driven internal print and video educational content to train employees on recruiting agency owners.
• Developed and implemented new employee engagement program: Allstate Ambassadors.

Phoenix, AZ

• Developed and executed social media strategy to increase reach and broaden customer demographic.
• Leveraged social media marketing to generate 14% increase in sales.

Phoenix, AZ

• Wrote and distributed press releases for fundraisers responsible for 20 percent of annual operating budget.
• Initiated & maintained relationships with community groups including Local First AZ, Community Food Connections, and Gateway Community College to promote station’s mission and increase listenership.

Arizona State University

• Funded by the National Science Foundation’s (NSF) Integrative Graduate Education and Research Training Program in Urban Ecology to pursue interdisciplinary research on Arizona water policy. Completed all PhD coursework.
• Taught courses as a guest lecturer and as TA in Department of History.
• Received funding from NSF as an interdisciplinary research fellow.
• Co-authored and published two peer-reviewed academic articles summarizing research: “Insatiable Thirst and a Finite Supply: Assessing Municipal Water Conservation Policy in Greater Phoenix, Arizona, 1980-2007,” Journal.

Master’S Degree, M.A. | Modern American History: U.S. West & Water Policy

Denmark'S International Study Program

Bachelor Of Arts (B.A.), History And Environmental Studies

Activities and Societies: Outing Club