With over five years of in-house and freelance design experience, I am a Product Designer with a strong background in motion and interaction design. My clients include the South China Morning Post, Cathay Pacific, China Mobile, SIGGRAPH, Taiwan Bar, VICTOR Badminton, Kinetik Athlete, HOLA E-scooter, and more.Currently, I am working on contract projects.

• Designed and developed growth-focused features for enhancing the LinkedIn Guest experience, encompassing various projects targeting pre-login/signup experiences, SEO optimization, and app activations.• Optimized LinkedIn sign-in with Google one-tap, streamlining user flow. Improved usability, leading to +18% sign-up lift and +10% retained sign-ups. Also boosted site-wide weekly active users by +0.48%. This project contributes to 
1 in 200 Weekly Active Users.• Leveraged the JTBD framework to uncover user needs and guide design decisions. My focus is on delivering value, enhancing LinkedIn's discoverability, and seamlessly transitioning Guests to Members.
• Led community-building efforts for LinkedIn Firstline members, operating with a startup mindset to deliver unique value and achieve competitive advantage. 
• Managed 3 Firstline community groups totaling 300k members, conducting in-depth user research. Responsibilities include acting as admin, engaging with members, and setting up polls and questionnaires. Through observing user behavior, inform our design decisions.

XREX is aiming to solve the financial-inclusive movement with the power of Cryptocurrency.• Develop concepts and designs of seamless, digital experiences grounded in the needs of customers.• Identify problems, conduct user research and user interview, create wireframes, prototypes and provide product strategy insights in a cross-functional startup environment.• Design, develop and maintain design library to create consistent experiences across web and mobile apps.• Collaborate closely with designers, product managers, engineers, strategists, and C-level throughout the design process• Facilitate design team's retrospective and design workshop.• Design QA lead. Lead and maintain design quality assurance process among colleagues. Guide the design, marketing, business development, and customer support teams on discovering "Bad UX" from users' perspectives.• Collect UX feedback, and prioritize issues with the design lead and product managers in the product roadmap. Focus on topics such as feature-focused testing, competitor analysis, blockchain money transaction, and technical bugs discussion.• Collaborate with the marketing team on developing the marketing material. (Social media banner/ Blogpost graphic)

• Building a digital product in a diverse, cross-functional team. • Working according to the Scrum framework (backlog, prioritization, planning, daily stand-ups, reviews, retrospectives)• Hands-on research, investigate problem space with both quantitative and qualitative data. • Preparing and conducting usability tests.• Risk validation through experiments.• Leading design workshop, introducing prototyping method such as crazy 8 to the team• Designing interfaces for the product from initial concept, wireframes, user flows, lo-fi prototypes, to final implementation. Iterating design features based on various user testing results.

The Accent Studio is a creative live-stream podcast that celebrates creative stories.I co-host and produce an online art and design channel with ten talented designers. • Contact and find speakers for the show, and maintain speaker relationships.• Write and prepare the rundown materials with guest speakers.• Curate offline events. 50+ fans meet up. 100+ attendees for Animation Screening• Responsible for venue booking and budget overview. • Setting up Live-streaming on youtube, every Sunday (GMT+8) at 10 pm. • Discuss and explore creative projects with designers across various design industries.• Curate marketing material for social media, from copywriting to graphic design.

• Re-design the North Kingdom internship program with the design thinking method.• Help building North Kingdom Creative Lab. • Exploring spatial computing projects, compiling research information, leading creative workshops, and demonstrating spatial technology for the teams.• Assist experience director in producing brand experiences design.

• Art directing, designing and animating graphical elements for the SCMP’s new art and cultural channel - Goldthread.• Collaborated closely with producers, journalists, and videographers in producing content.

Rooftop Animation is a collective of directors, designers, and innovators with a great passion for sharing their love of storytelling. A team daring to experiment with new narratives, techniques and technology.• Co-founded Rooftop Animation in a diverse creative team of 7.• Directing and producing commercial animation.• Lead a production team of 4 designers to develop and implement from visual communication, concept development, storyboarding, animating to post-production.

• Designed media content for exhibition and media show suit.• Creating graphics design, concept development, presentation and motion graphics production.• Served international clients from retail, government, financial industries.

Assisted with designers. Create vector drawings and organize paperwork.