I am a passionate and accomplished PR and Communications professional with extensive experience working within global travel companies and for some of Australia's largest retail brands.I have experience managing PR & Communications teams and developing strategies across PR, corporate communications, investor relations, social media and corporate social responsibility. I'm an experienced copywriter with a diverse portfolio of published content and the unique ability to write across a range of topics for a variety of audiences, including corporate texts such as speeches and internal communications; ASX financial reports; editorials for lifestyle magazines; media releases; and copy for marketing and social media campaigns. I am also a trained and practiced editor – I was Editor in Chief of Destinations Magazine, Wyndham Hotel Group’s quarterly travel magazine – with an eye for detail and a passion for grammar and punctuation. Currently I am PR & Brand Manager at World Resorts of Distinction, a Gold Coast-based creative agency specialising in sustainable luxury resorts. I am the custodian of the WRD brand and my responsibilities include implementing plans and strategies to collaborate with different worldwide brands to elevate our B2B and consumer facing brand; sourcing and curating content for our digital channels; generating positive publicity for the WRD brand; and managing our social media channels.Previously, I was Senior Corporate Communications Manager at ASX-listed Retail Food Group (RFG), Australia's largest multi-brand retail food franchisor. Here, I was responsible for enhancing RFG’s internal and external communications and ensuring a strong stream of positive media coverage for the company, its franchisees, and its Brand Systems, which include some of Australia's most loved food brands: Donut King, Brumby's Bakery, Crust Gourmet Pizza, Pizza Capers, Gloria Jean's Coffees and Di Bella Coffee.