Annie Pétrin Email & Phone Number

Ontario, Canada

Oakville, Ontario, Canada

OEC operates a dynamic national portfolio of businesses. Specializing in infrastructure, energy, renewable generation and electricity, telecommunications and gas distribution, my role as is to manage and elevate OEC's synergistic portfolio of brands. Reporting to the EVP, Chief of Staff and Business Development, my role is responsible for strategically leading and implementing the organization’s brand and communications portfolio which includes 15 operating brands. Key responsibilities include:• Developing annual communications and brand strategies (and budget) to support the organization’s five-year strategic plan.• Provide strategic internal/external communications and brand expertise related to business strategies, key initiatives, public/media relations, digital marketing, community relations, and more.• Provide executive-level leadership support related to issues management and crisis communications, as well as brand management, while being accountable for ensuring the alignment of messaging.• Lead all media relations activities, including media monitoring, proactively identifying emerging issues, and developing key messages.• Develop and implement communications strategies for diverse stakeholders including customers, the Board of Directors, shareholders, the province, key governmental and other industry agencies, media, employees, and so on.• Proactively manage an effective and highly motivated team of cross functional employees through coaching and providing development opportunities that build skill and capability.

Oakville, Ontario, Canada

Accountabilities included the strategy and delivery of branding, marketing and communications to support OEC’s rapid growth and expansion while achieving significant engagement both externally and internally. • Developed and continued to elevate OEC’s brand in the marketplace, fostered through leadership, content development and stakeholder engagement.• Collaborated with executive and senior leadership teams to build multi-year brand and communications strategies that drive awareness, increase market share, and fuel growth for the corporation’s four lines of businesses–electricity distribution, infrastructure services, energy services and renewable generation.• Designed, implemented and executed all elements of the creative content and brand strategy including digital and social media, corporate advertising, event strategy and implementation, media relations and more.• Developed approaches in support of driving business objectives and initiatives. • Led the development and execution of the communication strategy for three acquisitions, as well as a national partnership with Enbridge.• Key account management of joint venture partner in renewable energy space. • Managed a team of direct and indirect reports.

Mississauga, Ontario, Canada

In this role, I was responsible for leading the global marketing and communications strategy for Hatch’s Energy business which includes two business lines, nine service streams, with clients in five key regions. A significant part of this role was spent building a compelling narrative that leveraged our strong corporate history and illustrated how we added value for our clients then and for generations to come. Key responsibilities included: • Collaborating with senior leadership team to build multi-year marketing strategies that drive awareness, increase market share, and fuel growth.• Developing marketing campaigns that drive lead generation on both traditional and digital platforms.• Planning and executing the editorial marketing calendar for Energy while managing resources, timelines, and deliverables from other team members. Tactics include press releases, speeches, media relations, thought leadership/blogs, newsletters, advertisements, project stories, external award submissions, and social media strategies.• Overseeing and executing the global event program to achieve ROI/lead generation for the business. Participation has led to identification of 60+ global energy events for the global team’s participation in 2019, which has been adapted to a digital format in 2020.• Driving overall engagement and cross-selling through compelling communications.• Managing a team of professionals providing creative direction and professional development.• Developing the strategy for targeted geographic growth, including redefining overall value proposition, M&A marketing and communications, and lead generation through targeted events/advertising/thought leadership.• Led the development and execution of the communication strategy on the following: Acquisition and integration of Upside Engineering, partnership communications (SunGas Renewables, X-Energy, Canadian Nuclear Laboratories, etc.)

Mississauga, Ontario, Canada

As a trusted advisor, I:• Partnered with all levels of the organization (including the senior leadership team) to translate their vision and priorities into clear and engaging communications for a global audience numbering over 9,000 employees. Tactics included campaigns, announcements, video storyboards, editorial content for internal and external media, press releases, magazine, and social media.• Authored the strategy related to quarterly and annual shareholder reports, in addition to the development of its associated narrative and layout.• Managed the corporate magazine with additional scope of content delivery and creative layout on quarterly basis.• As the internal editor, delivered editorial content for internal platforms, with daily publishing. This included content developing, writing, and editing content to transform highly technical content into digestible and engaging stories.• Provided creative direction in the development and execution of global campaigns while achieving target engagement goals, across various disciplines, practices, and geographies.• Led content development and execution for global town hall meeting, broadcasted in over 55 countries and to an overall audience of approximately 6,000 employees.• Planned and executed the global corporate recognition program.• Drove the development of communications deliverables for two mergers and acquisitions in the USA.

Mississauga, Ontario

• Managed the channel distribution of global enterprise employee communications to a network of over 13,000 employees for corporate initiatives including quarterly earnings results, messages from the CEO, corporate announcements and initiatives, and appointments.• Partnered with key stakeholders to develop, write, design, and deploy internal communications utilizing email, direct mail, intranet, social, digital signage, and video.• Managed intranet content and design to support employee engagement.• Lead for Canadian internal communications, while maintaining the French content for all communication channels, including the translation process.• Other duties included: management of the global distribution list, template design and management of eNewsletters and email campaigns, post-campaign metrics reporting, and event management.

Mississauga, Ontario

• Managed the bilingual Canadian distribution of global corporate communications, including content development, copy writing, design and deployment of internal communications through tactics such as email, quarterly newsletter, direct mail, intranet, and digital signage.• Partnered with cross functional teams to deliver sales and service messaging. This included content development, branding and distribution of communications, developing and managing the operations of the bilingual digital content for Canada, and developing the corporate branding of the site.• Developed, managed, and executed national external marketing campaigns for North American SMB in channels such as direct mail, brochures, email, and website management. Projects include promotional offers, product launches and events. • Implemented and maintained English and French content of national intranet portal.• Other duties included: event planning and brand compliance auditing.

Toronto, Canada Area

• Annual product line-up review for stand-alone & fund-of-fund products.• Day-to-day product support for sales channels (Retail, FP & Advisor).• Development of sales campaigns and marketing collateral.• Creation and execution of communication strategies.• Liaison between internal and external clients. • Proofing of French materials for both internal & external communications.

Toronto, Canada Area

• Development of marketing campaigns targeting the financial advisor, promoting TD Mutual Funds and building brand recognition in the marketplace, using tactics such as marketing collateral kits, presentations, speeches, etc.• Managing the development and execution of national sales initiatives.• Planning and execution of flawless client appreciation events.• Supporting the client by providing solutions to help build their business. • Client relationship support, including: call campaigns and booking meetings as necessary.• Budget management, expense tracking, management of co-op requests and database maintenance within regulatory guidelines.

Business Marketing

Education record

Bilingual certificate