- Reviewed, audited, and managed Google Ads (including YouTube Ads), Social Ads, Bing Ads, and Apple Search for clients across various verticals resulting in improved performance and scale.- Facilitated ongoing weekly/biweekly insights and actionable steps for performance improvements and strategic ideas to drive growth across paid media channels.- Led and facilitated creative ideation sessions, crafting data-driven strategies designed to drive performance growth at scale.- Managed multiple paid media accounts with monthly budgets ranging from $10,000 to +$300,000, implementing new campaigns, creating landing pages, feed buildouts, creative testing ideation, and increasing conversion rates to improve overall ROAS.- Optimized ad and landing page performance through A/B testing, leading to increased conversion rates.- Provided comprehensive consulting services on all aspects of growth marketing, resulting in improved overall performance for clients measured by ROAS and nCAC.

- Led a team of 7 in all aspects of personnel management, including recruiting, onboarding, assigning tasks, advancing team members, and keeping track of deadlines, generating over $2MM in annual revenue for the agency while maintaining a P&L of under 30%.- Crafted paid media strategies for over 30 D2C Google Ads, Apple Search ads, and Bing Ads accounts with a monthly ad spend of $3MM-$5MM, guiding the team through the research and analysis process and implementing the strategy to achieve successful results.- Consulted with clients seeking to improve performance through channel-specific advertising on paid media channels, including Paid Search and Paid Social platforms, presenting actionable insights and assisting clients in reaching their business objectives with an omnichannel approach. - Developed budget projections and forecasts for clients, providing a roadmap for achieving their business objectives through accurate and effective planning.- Conducted sales pitch presentations for incoming clients with Google Ad spends ranging from $50K to $1MM/mo., promoting the adoption of the Google Ads product suite to maximize ad spending and drive growth.- Initiated the International Google Agency Partner program, expanding the agency's book of business and supporting international accounts to facilitate further growth opportunities.- Facilitated regular meetings with account managers to review work pipelines, address challenges, present solutions, and offer ongoing training to ensure the team consistently performs to a high standard.

- Effectively managed a portfolio of 5-7 accounts on a daily basis, including mid-spending and enterprise accounts across various verticals in the D2C space, through regular account optimizations, client communication and business reviews.- Scaled e-commerce, lead generation, and app clients' on Google Ads through the successful implementation of the full Google Ads Suite by collaborating with cross-channels and the creative team.- Enhanced ad performance by collaborating with cross-functional teams to test and optimize ads and providing consulting services on conversion rate optimization to build customized landing pages.- Spearheaded paid search ad campaigns from conception to analysis, including managing creative execution and analyzing results, resulting in successful campaign performance.- Improved departmental skills through regular training sessions on communication, reporting, and technical account skills, resulting in overall soft and technical skills improvement for account managers.

- Enhanced lead generation through the provision of consulting services on conversion rate optimization, resulting in customized landing pages and an increased volume of high-quality leads.- Improved sales pitch effectiveness by conducting live website and Google Ads account audits with prospects, leading to increased closing rates.- Ensured KPI achievement through weekly client communication and performance analysis, resulting in the meeting or exceeding of benchmark goals.- Managed and maintained over 30 Google and Bing Ads accounts, specializing in local businesses, resulting in successful account maintenance and satisfied clients.

- Demonstrated expertise in multiple advertising platforms, including Google AdWords, Bing, Facebook, Instagram, and LinkedIn, resulting in successful campaigns and satisfied clients.- Managed PPC operations and communication with clients through weekly meetings, resulting in successful campaigns and satisfied clients.- Stayed current on industry developments and trends in search engine marketing through ongoing research and analysis, resulting in successful campaigns and satisfied clients.- Provided comprehensive website analysis and developed strategies to surpass client goals, resulting in successful campaigns and satisfied clients.- Collaborated with a central strategy team and designers to develop strategies, budgets, and reports, resulting in successful campaigns and satisfied clients.

- Successfully promoted the business through campaigns, charity promotions, and live events, resulting in increased awareness and customer traffic.- Improved the company's online presence and increased in-store customer traffic by collaborating with the Art Director on a website redesign.- Boosted search engine rankings and increased visibility and traffic by managing a third-party SEO agency.- Demonstrated industry leadership by identifying and applying new marketing trends in the cannabis industry, and by earning the Dope Industry SOCAL 2017 "Best Dispensary of The Year" award and the Best of OC WEEKLY 2017 "Best Patient Appreciation Day" award.- Managed and coordinated all business connections and relationships on behalf of the company, resulting in successful partnerships.

- Sourced and researched marketing materials, resulting in successful campaigns and materials.- Managed social media accounts and Facebook Ads, resulting in increased engagement and visibility.- Established partnerships and collaborations through influencer outreach.- Led various projects, including the creation and building of new Instagram accounts, a whitepaper, and assistance in the “Online Stores That Makes Cents” marketing course, resulting in successful projects and growth within the Makers Community.- Developed new social media strategies, resulting in increased growth within the Makers Community.- Created engaging content, including webinar marketing lessons, copywriting for existing platforms of more than 7.3K followers on Twitter and 23K followers on Instagram, and marketing eBooks, resulting in increased engagement and followers.