I support vast quantities of product literature updates, manage the design of and regularly update multi-brand collateral, and shape department design best practices.

I delegate and guide incoming marketing assistance requests to our Channel Marketing Team while offering exceptional support to our sales team, agents, and distributor partners. Additionally, I collaborate cross-functionally to coordinate eight monthly newsletters promoting new products and services.

I played a key role in post-acquisition project organization and rebranding of company collateral. Additionally, I successfully managed and executed cross-functional graphic design projects for product launches and recurring publications. I implemented Wrike and SharePoint in the marketing department to optimize efficiency for our remote workforce.

With successful B2B and B2C freelance graphic design experience, I've worked with clients in industries such as lighting, architecture, communications, food and beverage, and construction. I excel at crafting complex, long-format documents like catalogs, brochures, and brand guides. I'm also well-versed in creating short-format materials like social media graphics, banners, business cards, logos, and flyers.

I delivered graphic design and website support including brochures, spec sheets, instruction manuals, and web graphics across a range of brands, products, and vertical markets. Additionally, I engaged in comprehensive research endeavors, leading to the formulation of Standard Operating Procedures (SOPs) and optimal practice guidelines for design projects, team synergy, and proficient project management.

As the lead graphic designer for two brands, I managed product collateral, aiding in over 30 product launches. I spearheaded weekly collaborative design reviews, established corporate brand guidelines, and crafted process documents for internal and external use.

In this role, initiated the development of corporate brand guidelines and procedural documents, crafted brochures, sell sheets, and advertisements, and undertook the editing of pre-existing product collateral.

The Studio is a student-run, faculty-led design and marketing firm in downtown Spartanburg. Over the fall 2015 semester, I coordinated communication between clients and designers, managing several multilevel projects. I also helped develop project management in general at The Studio and recorded a software training video for future students.

This position was part of a research assistantship which I was awarded through a grant. During this time, I researched and developed the brand identity guidelines for The Studio itself.

As a graphic design intern, I worked with clients to create logos, catalog layouts, custom slide decks, and other items.