Annie Piasecki Email & Phone Number

Greater St. Louis

Greater St. Louis

--Managed primary research projects--Assisted in qualitative and quantitative primary research efforts such as in-depth interviews, focus groups and online surveys--Analyzed qualitative and quantitative data--Proficient experience with: CEB Iconoculture, GlobalWebIndex, Statista and Mintel--Served as Intern Supervisor for TRUE Global Intelligence interns in the St. Louis office (2016-2021)--Member of True Mosaic, a diversity, equity and inclusion (DE&I) offering for clients dedicated to cultivating outside-in DE&I expertise; advancing DE&I strategies for clients; navigating complex topics with informed and timely counsel; and advancing DE&I thought leadership across FleishmanHillard’s network and our industry.

St Louis, Missouri, United States

Greater St. Louis Area

--Managed primary research projects--Assisted in qualitative and quantitative primary research efforts such as in-depth interviews, focus groups and online surveys--Analyzed qualitative and quantitative data--Proficient experience with: CEB Iconoculture, GlobalWebIndex, Statista and Mintel--Served as Intern Supervisor for TRUE Global Intelligence interns in the St. Louis office (since August 2016)

Greater St. Louis Area

--Managed primary research projects--Contributed to new business efforts--Assisted in qualitative and quantitative primary research efforts such as in-depth interviews, focus groups and online surveys--Wrote quantitative survey questionnaires and qualitative discussion guides--Conducted in-depth interviews--Analyzed qualitative and quantitative data--Conducted secondary research, including traditional media analyses--Monitored media--Proficient experience with: eMarketer, Forrester, CEB Iconoculture, Nielsen's Simmons Consumer Survey, Factiva, Lexis Nexis, and GlobalWebIndex--Served as Intern Coordinator for Research interns in the St. Louis office (since August 2016)

Greater St. Louis Area

--Conducted weekly social and digital media analysis report using Sysomos--Conducted secondary research--Contributed to traditional media and social media audits for existing clients and new business efforts--Assisted primary research efforts, both qualitative and quantitative--Assisted in managing primary research projects

Greater St. Louis Area

--Monitored digital and social media daily --Conducted weekly social and digital media analysis report using Sysomos--Conducted secondary research using marketing research databases--Contributed to traditional media and social media audits--Assisted in providing qualitative research insights

Columbia, Missouri Area

--Tutored undergraduate students face-to-face and online through the University of Missouri's Writing Center and Online Writery, respectively--Mentored tutors-in-training

Greater St. Louis Area

Marketing and communications in relation to Metro's automatic fare collection (AFC) project:MARKETING RESEARCHProvided reports on email service and subscriber updates and presented findings in weekly staff meetings; utilized SurveyMonkey to analyze results of online surveys and grouped respondents into customer segmentsINTRANET AND WEBSITE DEVELOPMENTDrafted suggestions for page edits on metrostlouis.org to reflect project updates; used Sitefinity website content management system to post on agency Intranet; collaborated on website design and review during five meetings with TOKY Branding+Design as part of the development of mygatewaycard.comCUSTOMER EDUCATION AND OUTREACHDrafted information for local colleges and high schools describing changes to their Semester Passes; assisted with outreach to senior customers in an effort to increase Senior Pass sales; drafted information for a postcard and provided leads on senior target audiences for sign-up events; reviewed the interior of a MetroBus to help determine how to transform it into a demonstration bus to educate customers about the Gateway Card systemCOMMUNICATIONS AND MARKETING STRATEGYEdited and proofread marketing and communications materials and aided in content development on several pieces; drafted user manuals for smart card equipment for Metro personnel and third parties; drafted bulletin for all MetroBus operators regarding Gateway Card testing; pulled information from architectural drawings to draft a guide illustrating the locations of equipment available to Gateway Card pilot testers; designed and sent emails to subscriber database via MailChimp

Columbia, Missouri Area

--Wrote press release, donation proposals, solicitation emails for First Annual Comedy Show Fundraiser, and talking points for radio interview--Updated website; established social media team; wrote weekly Facebook posts and Tweets--Drafted and edited content for a general information brochure; designed business card handouts advertising Fundraiser, Fundraiser flyer, fundraiser placards, and thank-you notes--Represented organization at events and made thank-you speech at Fundraiser

Florrisant, Mo

--Wrote solicitation letters; proposals for Panera Bread Company, Petco Foundation, and Schlafly Tap Room for donations for Trivia Night event; Constant Contact newsletter; annual letter to volunteers; press release for International Assistance Dog Week; and narrative portion of grants for Walmart and other foundations--Designed photo IDs for clients with public access service dogs, and a flyer--Researched, called, and emailed potential donors for Trivia Night event--Observed client and dog for client’s 30-day evaluation; Therapy Dog Program class; Therapy Dog Program at The Rehabilitation Institute of St. Louis; canine public access certification test; and Education Program at Mathews-Dickey Boys’ & Girls’ Club

Greater St. Louis Area

--Updated clients’ personal information in a computer database, provided direct food and clothing assistance, wrote client referrals, enrolled clients for annual Back to School program, assisted clients with completing agency surveys, and analyzed client information to monitor eligibility for specific services--Edited an agency cookbook for clients to educate the community on healthier and cheaper meal alternatives --Performed substitute receptionist duties, including answering and screening phone calls, scheduling appointments, assisting walk-ins, and managing visitor traffic, as well as miscellaneous jobs such as organizing files, making signs, copying handouts, and assisting with special projects

Bachelor Of Journalism, Communication, Journalism, And Related Programs

Activities and Societies: Staff member LGBTQ Resource Center Spring 2012; Volunteer Puppies With Purpose Fall 2012-Fall 2014

Communication, General

Activities and Societies: Safe Zone participant