Annie Raygoza, M.S. Mass Communications Email & Phone Number

- Oversee teams of Project/Account Managers, Operation Managers, and Maintenance Account Managers to support all web design, development, branding, and digital projects.- Oversee Clear Digital's social media and marketing initiatives to develop integrated plans and content, monitoring analytics and audience sentiment through monthly and quarterly analytics.-Oversee and lead Clear Digital's bi-annual internship program, offering local students an opportunity to work on a strategic web design and development project for a featured client.-Provide ongoing training and opportunities to further enhance education in the digital B2B space.- Extrapolate from client feedback in order to address problematic patterns and trends.- Identify company-wide initiatives for Clear Digital on a quarterly level, addressing new opportunities to grow accounts, track client engagement, and deliver quality/timely projects to our clients.

San Jose, California, United States

I teach a digital media course that examines the various forms of digital media and how it’s implemented to develop marketing strategies that work within the digital realm.Discussing digital media's value in marketing today, forms of digital media across email, mobile, social, content/native, programmatic, performing, and how data is utilized against these to showcase the results of a successful digital campaign.

- Develop and strengthen the eBay client relationship, oversee strategic initiatives, and responsible for delivering quality creative work that meets the needs of the client- Work with design, copy, project management, and other cross-functional teams to develop eBay’s marketing email and display programs- Taking a lead in clients’ marketing strategies, and showcasing new opportunities/innovative ideas to reach eBay’s B2C and C2C audiences while ensuring all programs are on strategy- Work with Triad’s Analytics team to showcase the results of monthly marketing campaigns- Strengthen communication and collaboration between teams through training and weekly meetings, ensuring Triad is fully supporting eBay on creative marketing requests

Management of Regional Programmatic Managers:- Operate as the top-level client services internal & external point of contact for Vdopia Programmatic Services- Expert in the use and best practices for multiple programmatic platforms, offering insights on how to improve campaign effectiveness through deep use of the functionality of each platform- Mentor and develop the programmatic services team, including goal setting, collaboration, training, feedback reviews, and other career development opportunities- Monitor and track performance vs target revenue objective- Develop, evolve and refine the client service process- Responsible for the effective delivery of client service to internal stakeholders as well as external clients- Provide proactive contribution to clients business growth by identifying new business opportunitiesManagement of Presales (Media Planning) Team:- Manage delivery of business and client media proposals, plans, forecasts, and targets- Combine media market & technical knowledge, data analysis, and client feedback to help sell, develop, configure, operate and optimize complex campaigns to meet client objectives- Bring an in-depth knowledge of the digital media industry and mobile market dynamics and senior client service experience- Ensure the team is fully trained on all aspects of planning and reporting, use of research tools, as well as the development of writing and presentation skills- Consult with Media Operations team regarding development and alignment of campaign capabilities and service delivery- Ensure all tactical media plan requirements are correctly communicated to all relevant teams and entered in the relevant platforms (Salesforce, etc.)

Fremont, Ca

- Manage US, UK, and Germany Sales Teams in the development and implementation of media campaigns across various verticals: CPG, Travel, QSR, Multicultural, Telecom, and Auto- Lead the Presales team (7 media planners), applying media solutions to overall client objectives per RFP requirements- Develop and present recommendations, evaluations, POVs, and media analysis to clients based on official RFP’s.- Evaluate & critically analyze the RFPs prepared by other members of the media planning team, providing quality control to all requests that get submitted.- Lead creative vision of the planning team by creative thinking for conceiving, developing, and designing innovative creative materials for the pre RFP submission- Provide in-depth data analysis with respect to variables such as client’s target audience, market, product, etc. using comScore data & other internal data- Assist in management of Market Research team for all marketing collateral- Create training sheets for all new products and 3rd party partners, ensuring all documentation is updated and available for sales and client service teams

San Francisco Bay Area

- Create strategic media plans and decks to increase sales and drive revenue - Directly manage the US & International accounts for SoundHound including the following clients: Rdio, Spotify, Chipotle, Warner Music Group, and Fiat- Research media trends and history for each prospect client, and utilize data provided by Comscore for potential clients- Ensure a high level of customer service with all clients - Directly support account executives with all aspects of the sales process - Assist in creating sales presentations, fulfilling client RFPs, and brainstorming with internal teams to garner the most creative and strategic media plans- Pull accurate inventory forecasts using DFP Availability Forecast - Complete spec sheets and agency templates for all requests- Work with Ad Operations to review campaigns and create post-campaign reports for advertisers - Provide optimization opportunities to clients, in order to fulfill campaign expectations- Pull reporting data for currently running campaigns, and providing data to internal billing teams and clients- Work directly with Client Services Director in answering all data requests regarding mobile opportunities within the app- Oversee and organize all IO’s and billing for the SoundHound Advertising team- Creation of custom dashboards within Salesforce for all sales teams. Showcases overall sales and various stages of sales process for clients

Redwood City, Ca

- Booking of house/remnant/paid campaigns for clients serving ads on game consoles, Popcap.com, Pogo.com, and Klicknation.com- Traffic requests after each campaign have been booked- Troubleshoot underperforming campaigns or issues that may result in ads serving inappropriately- Pull inventory requests for the sales team to ensure inventory availability- Monitor and optimize all campaigns based on under-delivery and performance- Submit screenshots and video screenshots to clients and the sales team after each campaign launches- Monitor sites for competitor ads, and request removal from all EA sites

San Jose, Ca

- Booking of digital orders and requests: banners, e-newsletters, mobile, iPad, and email blasts (for a team of nine sales reps).- Optimizing campaigns to ensure impressions are fulfilling as originally requested.- Booking all house ads and campaigns to promote products within the Bay Area News Group.- In charge of calendars for all sponsorship/roadblock positions that are advertised within the Bay Area News Group sites.- Directly handle all Blitz sales campaigns within the company. maintaining calendar reservations for the campaigns, and providing support in booking the blitz sales.- Pulling performance reports for all products after each campaign has ended.- Training teams of print support staff, and print sales reps in digital products and procedures - including weekly training sessions, and webinars for teams in BANG (Bay Area News Group), and our papers in LANG (Los Angeles News Group), and NORCAL (Northern California News Group).

Outrider is a WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm- Work directly with Paid Inclusion clients to improve ranking and revenue through strategic market research and report analysis- Prepare reports analyzing weekly, monthly, and annual revenue of 2.6 million dollars- Develop creative copy and descriptions for clients advertising within Yahoo! search engine using Google AdWords- Provide monthly Keyword Rank analysis for clients, while identifying new Keyword opportunities to increase rank and revenue for accounts

M.S. Mass Communications

Bachelor Of Science - Bs | Advertising, Focus In Marketing