I successfully manage projects for multiple clients as well as pursue my own creative writing. My work has appeared in pubs like The Wall Street Journal, ELLE, and Bon Appétit, and I have worked as a content strategist and consultant for established and emerging brands such as UBS, Marriott, Landing, and Universe.co.

•Led digital-native editorial strategy for Away’s Here Magazine. Increased organic traffic by 50%; SEO increased from 15% to 35% of traffic. •Upheld editorial standards of grammar, voice, and tone across digital properties while increasing publishing cadence by 50%. Set pitch guidelines for contributors. •Managed over 100 freelancers and grew network by 60% with scalable freelancer database while increasing representation of BIPOC contributors from 30% to 50%. •Consistently pitched and wrote top performing stories on a weekly basis, including long-form reported features and round-ups that engaged a large global audience. •Collaborated on cross-functional storytelling initiatives with Away’s Retail, Community, and Social teams, that drove meaningful revenue figures.

•Drove multi-channel editorial strategies while overseeing team of content producers that reached more than 12MM people through social media accounts and editorial destinations, including text, graphic, and video content. •Grew social accounts by 4MM fans (63% growth) through a mix of innovative editorial insight and implementing learnings from content metrics analysis.

•Founding Producer of Answer Time, Tumblr’s largest editorial initiative. Developed and executed program vision based on audience data and editorial judgement. •Conducted 100+ Q&A’s with celebrities, activists, creative professionals, and more, averaging 14MM impressions each session. Coordinated with PR teams internally and externally to book and outreach talent. •Launched Tumblr’s social media strategy on Twitter, Facebook, and Instagram, by setting guidelines for tone, content, and schedule. Grew Tumblr’s social engagements by 800%.

•Quickly promoted from being the company’s first-ever intern to leading content initiatives that grew and galvanized Tumblr’s art community, including global editorial platforms and events such as Moving the Still: A GIF Festival and Paddles ON! The World's First Digital Art Auction.