Annie Wight Email & Phone Number

Denver, Colorado, United States

San Diego, California, United States

Created the omni-channel Strategy practice from the ground up. Developed and created strategic product and service offerings with associated processes, deliverable templates and internal playbooks for training and onboarding materials including end-to-end ABM strategies consisting of: * Industry and Market Research * Closed Won Business Analysis * ICP Development & Client Workshop with TAL development, Persona development / validation and Buying Committee Role alignment… Show more Created the omni-channel Strategy practice from the ground up. Developed and created strategic product and service offerings with associated processes, deliverable templates and internal playbooks for training and onboarding materials including end-to-end ABM strategies consisting of: * Industry and Market Research * Closed Won Business Analysis * ICP Development & Client Workshop with TAL development, Persona development / validation and Buying Committee Role alignment by industry * In depth cross-channel Competitive Analysis * Comprehensive Competitive Content Gap Analysis including UX, SEO, Email content and Media Creative and Messaging recommendations, as well as content refresh opportunities and net new-content curation recommendations * Test and Learn programs and agendas, including methodology, benchmarks, KPIs and communicating insights and recommendations on a regular cadence as determined by the client .Serve as a member of the Leadership Team and New Business Opportunity Sponsor to ensure all RFPs are comprehensive, yet concisely and accurately convey the desired narrative, including our passion for our work. Participate in the sales process by serving as first point of contact for SQLs to explain our process for end-to-end ABM programs, including onboarding, ICP and Strategy development, Creative Strategy and execution, reporting and analysis and strategic iterative recommendations. Show less

Denver, Colorado, United States

Cultivate and grow both new business and existing, long-standing client relationships through providing industry and digital strategy expertise, thought leadership, market insights and operational excellence.Senior Director of Customer Relationships for B2B and B2C clients across a number of industries including retail and CPG, technology, health care, non-profit, entertainment, automotive and business consulting. Currently managing a book of business totaling roughly 35MM in revenue… Show more Cultivate and grow both new business and existing, long-standing client relationships through providing industry and digital strategy expertise, thought leadership, market insights and operational excellence.Senior Director of Customer Relationships for B2B and B2C clients across a number of industries including retail and CPG, technology, health care, non-profit, entertainment, automotive and business consulting. Currently managing a book of business totaling roughly 35MM in revenue, including ownership of P&L and margin contributions, hiring resources, account staffing, autonomous team management and development, organic business development and growth, as well as being Senior Client Services representation in new business sales opportunities. Current book includes - US and Canada Retail, Financial Services, Global Media Conglomerate, Online Sports and a B2B Global Business Consulting Firm. Collaborate with Client Partners and Enterprise Account teams to identify opportunities to increase account revenue through developing and implementing strategic solutions and addressing unique business challenges. Manage cross-functional teams including: account, analytics, campaign management, solution architects and product development team, to implement programs, measure overall success and iterate based on learnings to maximize program efficacy. Work with clients and internal teams to build and implement strategies for segmentation and campaign optimization through combination of 1st and 3rd party data, and AI to increase personalization, targeting, relevancy, and conversions while increasing addressable audience size. Work with agency partners to develop and execute cross-channel campaign strategies based on data, with a focus on user experience. Show less

Westminster, Co

Denver, Co

Develop new business relationships through providing industry and digital strategy expertise, and providing thought leadership and market insights.Digital strategist for B2B and B2C clients across a number of industries including retail and CPG, technology, health care, non-profit, and entertainment. Lead strategist for a global consumer electronics manufacturer and retailer. Identify opportunities and selling solutions to address business goals and objectives and increase… Show more Develop new business relationships through providing industry and digital strategy expertise, and providing thought leadership and market insights.Digital strategist for B2B and B2C clients across a number of industries including retail and CPG, technology, health care, non-profit, and entertainment. Lead strategist for a global consumer electronics manufacturer and retailer. Identify opportunities and selling solutions to address business goals and objectives and increase overall marketing performance. Collaborate with Client Partners and Account management to identify opportunities to increase account revenue through developing and implementing strategic solutions, addressing unique business challenges. Manage cross-functional teams including: account, analytics and development teams, as well as solutions and database architects, to implement programs, measure overall success and iterate based on learnings to maximize program efficacy. Build and implement strategies for segmentation and campaign optimization through combination of 1st and 3rd party data to increase targeting and relevancy while increasing addressable audience size.Work with agency partners to develop and execute omni-channel campaign strategies based on data, with a focus on user experience. Show less

Lakewood, Co

Responsible for the management and development of numerous projects including redesigning the functionality of customer websites including the customer and distributor portals, knowledge center and interactive literature kiosk platforms. Responsible for website redesign strategies, managing interactive system performance report development, development and implementation of marketing assets, as well as managing internal impact measurement programs. Collaborated with creative… Show more Responsible for the management and development of numerous projects including redesigning the functionality of customer websites including the customer and distributor portals, knowledge center and interactive literature kiosk platforms. Responsible for website redesign strategies, managing interactive system performance report development, development and implementation of marketing assets, as well as managing internal impact measurement programs. Collaborated with creative Directors to develop business plans for increased digital campaign development and strategic implementation of corporate social media campaigns. Show less

Lakewood, Co

Collaborated with CMC manager to develop high-level digital marketing plan with implementation for Terumo BCTPartnered with CMC team to develop Google AdWord campaign proposal for Quantum® Cell Expansion System; designed to increase click-through rates and generate qualified leads accepted and now in the research stagePartnered with CMC team to perform Advancing Apheresis splash site audit for HTAC; provided detailed recommendations for current SEO opportunities, and… Show more Collaborated with CMC manager to develop high-level digital marketing plan with implementation for Terumo BCTPartnered with CMC team to develop Google AdWord campaign proposal for Quantum® Cell Expansion System; designed to increase click-through rates and generate qualified leads accepted and now in the research stagePartnered with CMC team to perform Advancing Apheresis splash site audit for HTAC; provided detailed recommendations for current SEO opportunities, and future performance with emphasis on tracking, lead generation and analytics Analyzed industry digital trends to provide program managers additional insight on relevant search terms and content for marketing, advertising and .COM materials Responsible for QC of all marketing and advertising materials, and press releasesAccountable for maintaining brand and global communication standards in all internal and external communicationsPartnered with Program Managers to oversee advertising timelines, deliverables and deadlinesResponsible for advertising proposals with cost projections and ROI analysis for internal clients Show less

United States

Serving a number of clients across a range of industries such as Real Estate, B2B Medical Device Manufacturing, and retail outlets. Current projects include:Developing or auditing current Google AdWord campaigns; designed to increase click-through rates and generate qualified leads, and increase ROI based on client specified metrics. As well as evaluating analytics and reporting to provide insight into current campaign performancePerforming site audits; providing detailed… Show more Serving a number of clients across a range of industries such as Real Estate, B2B Medical Device Manufacturing, and retail outlets. Current projects include:Developing or auditing current Google AdWord campaigns; designed to increase click-through rates and generate qualified leads, and increase ROI based on client specified metrics. As well as evaluating analytics and reporting to provide insight into current campaign performancePerforming site audits; providing detailed recommendations for current SEO opportunities, and future performance with emphasis content, usability, tracking, lead generation and analyticsDesigning and implementing site structure layout for webpages and micro sites, including gated content library hierarchy for current customer acquisition strategyContinuous industry digital trend analysis providing insight on relevant search terms and content for marketing, advertising, .COM content and materialsServing as a marketing and technical liaison between business areas, corporate marketing and communications project managers and IT - providing expertise; extensive experience with search engine marketing, search engine optimization, content marketing, website design and functionality, email campaign optimization, social media strategies, process planning and implementation Show less

Denver, Colorado

Responsible for the management and development of numerous projects including redesigning the functionality of customer websites including the customer and distributor portals, knowledge center and interactive literature kiosk platforms. Responsible for website redesign strategies, managing interactive system performance report development, development and implementation of marketing assets, as well as managing internal impact measurement programs. Collaborated with creative… Show more Responsible for the management and development of numerous projects including redesigning the functionality of customer websites including the customer and distributor portals, knowledge center and interactive literature kiosk platforms. Responsible for website redesign strategies, managing interactive system performance report development, development and implementation of marketing assets, as well as managing internal impact measurement programs. Collaborated with creative Directors to develop business plans for increased digital campaign development and strategic implementation of corporate social media campaigns. Show less

Centennial, Co

Performed client website evaluation, managed partial and complete redesigns, emphasizing website usability and functionality improving conversion rates and customer retentionCommunicated constantly with clients to ensure company message, vision, and brand was represented in site design, construction, and functionality; managed teams of various contractors to ensure specifications and deadlines were met; responsible for quality and completion of projectsDeveloped site copy… Show more Performed client website evaluation, managed partial and complete redesigns, emphasizing website usability and functionality improving conversion rates and customer retentionCommunicated constantly with clients to ensure company message, vision, and brand was represented in site design, construction, and functionality; managed teams of various contractors to ensure specifications and deadlines were met; responsible for quality and completion of projectsDeveloped site copy, focused on delivering brand message while leveraging SEO best practices and tools to enhance acquisition effortsUtilized Google Analytics to produce weekly reports for clients, in addition to addressing issues, questions or objectives Cultivated and maintained strong client relationships acting as a communication liaison between contractors and client; ensuring wants, requests, concerns, issues were addressed immed Show less

Englewood, Co

Created, implemented and managed digital accounts for over 30 websitesDeveloped monthly advertising budget for Google, Yahoo! and MSN for 23 websitesUtilized Google Keyword and Campaign Suggestion Tool, Google Analytics, and Google Webmaster tools to prioritize and modify keyword lists, create copy and modify page linking to improve organic search rankingMaximized ROI for individual site portfolios by optimizing keyword lists and ad campaigns; achieved site goals based… Show more Created, implemented and managed digital accounts for over 30 websitesDeveloped monthly advertising budget for Google, Yahoo! and MSN for 23 websitesUtilized Google Keyword and Campaign Suggestion Tool, Google Analytics, and Google Webmaster tools to prioritize and modify keyword lists, create copy and modify page linking to improve organic search rankingMaximized ROI for individual site portfolios by optimizing keyword lists and ad campaigns; achieved site goals based on objectives and product sales goals, through improving and adding ad copy and buying guides, to increase keyword and ad efficiency Show less