Annie Tan Email & Phone Number

New York, NY, US

New York, US

New York, US

• Built an educational center teaching local children who are struggling academically with math and STEM subjects by building a cohesive team of 25+ instructors and center director
• Managed overall marketing strategy to increase awareness and engagement through SEO/SEM, social media, community outreach programs, and on-site events.
• Created partnerships with community organizations, school districts, municipality representatives while conducting regular parent meetings to discuss students’ performances and advancements.

New York, NY, US

• Developed and executed Mercer’s global digital advertising strategy and implementation in social, SEO, SEM, and display. Identified LOB stakeholders’ needs and budgets to build comprehensive plans to help drive web and.
• Responsible for Mercer’s Google Analytics and Adobe Analytics implementations across all Mercer web properties. Identified KPI and metrics critical for Mercer's web properties growth and engagements. Transformed data.
• Evaluated potential digital vendors through RFI/RFP process, ran extended on-site demo, performed cost analysis, and created value proposition comparisons to fully vet them before presenting ideal best of class.

New York, NY, US

• Led the team that built, launched, and productized Neo’s data integration platform. Leveraged Waterfall, Agile, and hybrid project management methodologies to manage a team of in-house and outsourced software.
• Spearheaded the migration efforts of moving on-premise data infrastructure onto Amazon Web Services (AWS). Responsible for successful transfer of applications, data warehouse, and 3rd-party software connections..
• Reviewed and recommended marketing technology platforms to create a portfolio of “best of breed” solutions for Neo and Neo’s clients. Created on-site testing, test case design, user stories, and fee negotiation to.
• Participated in new and existing client pitches for data integration and marketing technology solutions.

New York, NY, US

• Owned the data integration project for Neo’s largest client. Responsible for all facets of the project, from scoping requirements, articulating features to the engineering team, reviewing individual releases, training.
• Led a team of 12 software developers, database administrators, project managers, and ad ops coordinators to ensure timely delivery of data integration projects for clients.
• Created Tableau dashboards to present performance metrics for client teams and managed a Tableau Server installation supporting 10+ data analysts and scientists across all Neo’s clients. Responsible for user.

• Created a proprietary optimization algorithm for online display performance marketing system
• Patent-holder of iFlipit, a non-site specific dynamic display banner for real-time user registration.
• Managed 2 analysts, an in-house developer, and a team of contracted developers in Jinan, China.
• Evaluate and analyze competitive landscape for partnerships, business potentials, and competitors. Reported directly to the CEO.

• Managed company-wide production, creative, and ad ops team for display and lead-generation campaigns
• Designed performance reports and analytic metrics for the lead generation product-line
• Managed lead generation product-line performance. Increased annual revenue contribution by 85%
• Assisted Account Executives with sales process by utilizing solution-selling methodology

New York, NY, US

• Implemented department-wide email, phone, and web-base, trouble ticket system to increase technical support response efficiency and decrease response time.
• Installed web-based network monitoring tool to oversee multitude of servers (Solaris, Linux, Windows) within department. Minimized server downtime to 99.9%
• Provided continuous support for the department's Google site/web search service after evaluating different vendor offering based on price, features, and usability.

• Managed the technical aspect of complex sales cycle while creating and maintaining client relationships with various members of the customers, achieving over 100% of annual sales quota.
• Mediated between Inktomi's internal engineers and prospective clients on product specification and requirements during sales processes ranging from $20,000 to $1million.
• Created and integrated analysis reports on competitors, prospective clients, and industry trends to communicate product value to prospective clients.

• Performed Year 2000 testing on different Sun Microsystems hardware and software and IBM mainframe connections for a financial institution client.
• Provided Solaris systems administration support, including disaster recovery, backup/restore, and hardware RAID management, for an entertainment and food services client.
• Designed technical training material and delivered training in instructor-led classes to Fortune 500 companies on web traffic analysis tools.

Master Of Business Administration - Mba, Marketing / Information Systems

Bachelor Of Science - Bs, Chemical Engineering