Annie Feng Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, Canada Area

As a freelance consultant, I have worked with a number of clients to successfully conduct brand refreshes, develop web renewal plans, as well as create and execute integrated marketing and social media strategies to meet business goals.Some past clients include: Village & Co.; Think! Social Media; GMA Canada; Kijiji Canada; Industrial Brand; Creative Mornings (Vancouver Chapter); Interesting Vancouver

Vancouver

Vancouver, Canada Area

I was the first Marketer hired at Groundswell Cloud Solutions, and had the privilege of mapping out the company’s marketing priorities, conducting a full brand refresh, and building out Groundswell’s marketing team. During my time there, I collaborated with designers and key stakeholders to systematically build out the new Groundswell brand in less than 6 months. This foundational work included leading content and design audits, conducting team workshops, facilitating user interviews, and providing creative direction to produce the company’s first-ever brand strategy, voice/tone guide, and visual identity system. From there, the refreshed brand components were applied in a series of template systems and evergreen content, on various marketing/sales campaigns, and in all internal initiatives. I was also responsible for the development and execution of company-wide brand training for over 75 staff members.In addition to brand-specific work, I also served as the project lead for Groundswell’s 2019 Dreamforce campaign, leading the Leadership and Sales teams to create one of the firm's most successful client engagement experiences to date. By developing and optimizing a content creation process, Groundswell’s content/asset production increased exponentially in 2019, resulting in over 40% increased web traffic, along with over 300% increase in pageviews and engagement rates on social media.

Vancouver, Canada Area

In my role as the Marketing Manager, then Deputy Director at Wondershare Technology, I oversaw the marketing efforts for the company's flagship software - Filmora Video Editor, specializing in the North American and European markets. During my time there, I led a large team of dedicated staff (in 2 international offices) to successfully launch 2 back-to-back product releases, achieving over 363,000 software downloads in the first month of product release and an average site conversion rate of 45% (equating to $2.2 million in revenue in one month). During my time there, my team and I were also responsible for the planning, filming and production of the first ever brand commercial for Filmora, including 7 different ad variations for Google/YouTube advertisement. The ads produced an 88% increase in purchase intent, and a lift of 578% in brand interest after a 2-week advertising period.In this role, I led an English-speaking team in Vancouver, as well as a Mandarin Speaking team in Shenzhen, China.

Vancouver, Canada Area

My role as the Content and Engagement Strategist was to collaborate with key stakeholders across UBC to develop and implement strategies for effective communications with current students. I worked with teams under the UBC VP Students Portfolio to implement the redevelopment of student-facing content across the University, served as the project lead for over 20 projects, and led the strategic planning and development of 3 UBC website projectsIn 2015, I built and executed student-centric communication pieces for the UBC Workplace Learning program, which led to over 80% increases in site traffic and student applications compared to previous years. In addition, I led the development of the UBC Careers campaign which surpassed benchmark goals by 30%. The campaign implemented a new personalized approach to email communications, resulting in consistent email open rates of over 60% and above average click through rates.

• Developed and implemented Kijiji’s 2013 and 2014 national social media strategy, as well as an additional 2014 YouTube strategy• Daily management of Kijiji Canada’s Facebook platform. Account takeover in 2013 has resulted in over 110% net growth in fans within 15 months, with consistent weekly engagement and reach of over 18,000 and 800,000, respectively• Restructured Kijiji’s traditional Facebook advertising strategy in 2014, which reduced the cost per fan acquired by 50% in less than 6 months• Supported National PR efforts in both English Canada and Quebec. In 2013 alone, 3 major campaigns and 5 smaller proactive pitches were launched in English Canada, resulting in over 165 pieces of media coverage for Kijiji and over 7.4 million impressions• Collaborated with Kijiji’s experimental events agency to smoothly execute over 10 major events across Canada• Worked independently to curate and deploy weekly email distributions via MailChimp to target groups in Vancouver. Consistently maintained an open rate 3 times above the industry average, along with low unsubscription rates• Collaborated with team members to successfully launch Kijiji: University Edition for the UBC subarea in Vancouver, BC• Effectively recruited, trained and managed a team of Kijiji Brand Ambassadors to increase Kijiji awareness in Vancouver and gather over 3,000 email subscribers in less than 8 weeks

• Served as the lead contact between Tourism Calgary and various agencies for all social media activities• Daily participation in conversations on various social media channels to build and maintain the Tourism Calgary brand. Account takeover in January 2011 has resulted in over 200% increase in twitter followers, over 400% increase in Facebook fans, and a growth of over 215% in Youtube channel views in less than 11 months• Daily monitoring of user-posted comments to identify any critical postings and respond in a manner that acts to strengthen social relations and maintain a positive brand • Established robust alliances with local and online partners to seed, cultivate and retweet the Calgary conversation• Initiated a “ground presence” social media tactic that led to significant growth in the social media community and greater partner engagement• Outreached and established strong relationships with prominent local blogger/influencers to further cultivate and amplify key messages• Improved content & functionality of the Tourism Calgary event calendar, which has become the 3rd most popular content page in 2011• Successfully trained staff members at the Tourism Calgary visitor center to serve as front line e-commerce support• Worked in tandem with the Events Manager and over 50 corporate partners to successfully plan, manage and execute the 2011 Calgary White Hat Awards• Successfully created a new system that improved the nomination and interview process of over 700 Calgary White Hat Award nominees, while effectively reducing cost• Developed a targeted social media strategy for the 2011 Calgary White Hat Awards which resulted in a record number of online nominations, exceeding department goal by more than 25%• Collaborated with agency to successfully design and launch the new VisitCalgary Chinese Website http://calgary.albertacanada.cn/• Collaborated with various corporate partners to manage and coordinate marketing efforts in the Chinese market

• Provided support for 15 resident families at the house; kept chronically sick children thinking positively and smiling• Assisted the Director of Family Services with administrative work. Maintained organization and order within the house• Conducted initial screening of families prior to admittance into the House and assisted families with application forms• Familiar with and responsible for all safety and emergency procedures • Provided companionship, love, and acted as the main resource for families living in the house

• Responsible for pre-promotion of varsity home games with a key focus on attracting new spectators from targeted groups across the Greater Vancouver Area• Supported the successful execution of game day, with a special focus on VIP clients• Communicated and collaborated with various campus partners such as faculties, undergraduate societies, AMS clubs, as well as many community organizations and schools in the planning and promotion of Varsity sports games• Assisted more than 20 groups and organizations in the planning and execution of special events before and on game day

• Collaborated with two team members in the planning, management, and execution of the biggest one day orientation program in North America - Imagine UBC, welcoming more than 6000 first-year students to the Vancouver UBC campus• Planned and carried out a training program for more than 600 university leaders as well as more than 30 UBC staff members• Developed programs dedicated to helping first year students’ transition into university; liaising with all first-year faculties, international contacts, and community partners• Responsible for the event’s safety and emergency procedures; maintained close communication with campus security, fire department and RCMP before and during the event• Chaired all meeting with the safety committee, which involved more than 20 key campus and community members• Designed a minute by minute production plan for the Imagine Pep Rally hosting more than 7000 students• Responsible for the designing, ordering and purchasing of all UBC Orientation merchandise