Annie Z. Yu Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

Starting June 2024, I shifted my focus towards planning for our high-impact stories and major enterprise projects. My new responsibilities include: • Organizing our enterprise planning process and calendar to ensure our biggest projects reach the right audiences• Working with editors to optimize our lede-story headlines and sharpen the framing of our coverage• Acting as a flex editor who can help handle our newsroom’s most pressing editing needs as they arise• Analyzing our framing and sharing audience insights with the newsroom via daily headline optimization, weekly framing takeaways and newsroom-wide trainings• Crafting step-by-step guides and best practices for our different types of coverage, including breaking news, planned events and enterpriseBefore June 2024, I: • Built the newsroom’s first-ever audience engagement team. Within a year, our work was cited by the New York Times as an impressive example of creating accessible off-platform journalism.• Oversaw all aspects of social storytelling and off-platform distribution, including exclusive content, visuals, on-the-ground dispatches, live conversations, partnerships and enterprise push alerts • Oversaw engagement and off-platform coverage plans for our biggest priorities, including enterprise projects, vertical launches and major news events like the 2018, 2020, 2022 and 2024 election cycles• Experimented with new ways to increase reader loyalty, practice participatory journalism and tell stories off-platform• Trained digital staff on writing push and social copy with accuracy, style and humor • Acted as the main editorial point of contact for vendors and social and distribution partners like Bitly, Twitter (pre-Elon), Facebook, Apple News, Smart News and Flipboard. Developed strong partnerships that lead to a smarter pitching strategy and collaboration on custom content. • Worked closely with the business side (events, marketing) to ensure alignment with editorial

Los Angeles, Ca

∙ Led social, engagement and distribution plans for our biggest enterprise/investigative projects (notable projects: Dirty John series, OxyContin investigation; Mexico housing series; Brady List investigation)∙ Presented an in-depth overview of our site traffic (including analysis of search/social performance) to the masthead every week and highlighted key takeaways and lessons learned∙ Produced and planned creative storytelling on social platforms like Snapchat, Instagram Stories and Facebook Live for everything from breaking news to feature stories to planned events like the 2017 presidential inauguration∙ Trained the newsroom on creating shareable, engaging content; writing and re-shaping headlines and graphics; writing social video scripts; pitching unique angles on trending conversations; and more∙ Managed daily social production with accuracy, style and sharp news judgmentOther achievements: ∙ Was the lead social producer when news broke of the San Bernardino attacks, which won us a Pulitzer prize∙ Took on an executive producer role to design and manage our newsroom's workflow plan for covering the 2018 Sundance Film Festival and future film festivals going forward ∙ Created The Times’ official social media management guidelines that the entire team was later trained on∙ Taught Bernie Sanders how to Snapchat during his 2016 presidential run (he called it "snap shot")∙ Regularly lectured about audience engagement at journalism conferences and workshops across California

New York, Ny

I helped conceptualize and create an explanatory video that became ProPublica’s most successful Facebook content ever, generating more than 1 million views across platforms (see below).I also: ∙ Planned and executed social, engagement and crowdsourcing campaigns for our biggest investigative stories∙ Produced other original, engaging content that resonated off platform∙ Managed all our social media accounts and regularly assessed metrics to strategically build reach, readership and loyalty

Phoenix, Arizona Area

∙ Worked as the sole city hall reporter covering Chandler, Arizona's fourth-largest city∙ Reported on elections, growth and development, budget, staffing, public safety, transportation and more∙ Selected to be part of a digital-first team to produce multimedia storytelling and other content specifically for online audiences∙ Trained with The Republic's social media head to manage the official Chandler Twitter account∙ Covered breaking news shifts as needed

Santa Ana, Ca

∙ Reported on local news and features for the Santa Ana, Long Beach, Huntington Beach and Newport Beach community teams∙ Produced dozens of articles as a part-time intern while attending my last semester of college and leading the student newspaper

Azusa, Ca

As a writer, I won several awards for news, enterprise and feature writing: – A story I wrote about the controversy surrounding a transgender theology professor gained national attention and won a Los Angeles Press Club award for student news writing. It also led the Evangelical Press Association to name me one of the best student writers of the year.– A feature I wrote about another former APU professor – who all have to sign statements of their Christian faith – trying a “Year without God” won second place in the Los Angeles Press Club's student profile writing category– An article I wrote about student health insurance fees set to triple under Obamacare was a Los Angeles Press Club finalist for student enterprise reporting As editor-in-chief, I:• Led the Azusa Pacific University student newsroom to its first-ever national awards in its 49-year history∙ Edited all stories and coached writers and editors on needed revisions and artwork∙ Initiated and led a restructuring to vastly speed up the publishing schedule and shift to digital first ∙ Expanded social media platforms and trained all editors in social strategy ∙ Led staff meetings to plan and approve all story assignments∙ Created an accountability system and supervised the writing and editing processes∙ Oversaw all aspects of print production, including design, ad placements, final edits and distribution

Washington D.C. Metro Area

∙ Covered national, political and business news, including many front page stories and others that led the website ∙ Featured on ABC, CNN, Fox News, the Daily Mail, the Drudge Report, among others, for breaking an exclusive local story ∙ Attracted the attention of political and media leaders like Sen. Ted Cruz, radio host Dana Loesch, Laura Ingraham ∙ Became the number one “most-shared” and “most-emailed” Washington Times article that week∙ Reported from political rallies, Congressional hearings and other events on Capitol Hill

∙ Assigned, edited and fact-checked news stories∙ Regularly reported stories for the news, lifestyle and opinion sections∙ Led a team of writers and gave coaching and constructive feedback on their reporting∙ Designed and edited page layouts using Adobe InDesign

Washington D.C. Metro Area

∙ Reported for the politics, U.S., world and entertainment sections∙ Copyedited stories, headlines and captions∙ Transcribed interviews, attended White House press briefings, conducted background research

Fremont, Ca

∙ Wrote community news and feature articles for the local newspaper∙ Revived and updated previously-outdated social media accounts and trained the team on distribution strategies∙ Edited press releases, took photos and handled other administrative work as needed

Azusa, Ca

∙ Reported on campus news, local news and sports for the university newspaper∙ Wrote articles as a guest writer in 2011

Bachelor'S Degree, Journalism

• 2014 Three Los Angeles Press Club awards for student news, enterprise and feature writing • 2014 Outstanding Senior Award from the APU.

Semester-Long Journalism Program In Washington, D.C.

Took courses on reporting, media studies and the news industry while doing a reporting internship in Washington, D.C.