At Advantech I am responsible for all the marketing activities in Nordics, UK and Ireland which includes PR/Media, marketing campaigns, social media, events, Channel Partner marketing & collaboration and other marketing related tactics.For whole Europe (Pan-Europe) I am also responsible for overall strategic Channel Partner Marketing, marketing tactics for the Energy & Utilities sector and marketing for the Wireless product portfolio together with the product manager. I work close with the Europe marketing team and also having close cooperation with regional sales director/managers in UK/I & Nordics.Advantech is a major global supplier of industrial computing, communication and sensing platforms and solutions. It offers a range of communication and edge computing platforms capable of connecting to 5G, LTE, 4G and other wireless networks, together with solutions for AI training and edge inference, machine learning, computer vision and HMIs. Headquartered in Taiwan, and with offices and service centres in several European locations, Advantech is actively involved in a number of early 5G projects in the transportation, infrastructure and smart factory sectors.

Being the Partner Sales Manager for DraftSight I lead and grow the DraftSight EuroNorth (Nordic/Baltics/Benelux/UK/I) business through Sales and Marketing strategies, working with customer role experience Partners within Sales and Marketing in the GEO.DraftSight is a feature-rich 2D and 3D CAD solution for architects, engineers and construction service providers, as well as professional CAD users, designers, educators and hobbyists. A CAD solution with the productivity and compatibility to create, edit, view, and markup any 2D or 3D DWG file with ease, speed, and efficiency. Further enhance design and document management collaboration by connecting to the 3DEXPERIENCE platform.

Channel/Program Senior Marketing Manager, Nordics/Baltics Region and Operational excellence for the EuroNorth region incl. UK/Ireland/Benelux, for the SOLIDWORKS brand at Dassault Systemes. Also launching the 3DEXPERIENCE platform SaaS product to the market. I cooperate with the UK/Ireland and Benelux team. In periods I have also been covering/acting for the UK/Ireland/Benelux, in total 3 years.Training, supporting and cooperating with the internal teams and working close with the sales and technical team on the GEO tactics.Responsible and supporting 18 resellers in Nordics/Baltics, for the EuroNorth region with different Marketing tasks, events, material etc. and generating leads to the resellers through email marketing, social media, telemarketing etc. I do all the planning, follow up and handle the budget for the region and work together with the resellers on their marketing plans. The role also includes arranging smaller and bigger events for the GEO and sometimes also EMEA and also present, mainly in English, at these events. I plan all the advertising and create the graphical material, updating webpages and coordinating localisation of material into 5 languages. Planning and creating content for monthly webinars for the whole GEO. Driving ABM projects together with internal sales and the resellers with different tactics.Following up and do the statistics on leads to close, pipeline, revenue etc. I was also the EuroNorth Operational Excellence responsible for analytics and reporting to XCOM. Except for this, usual Marketing admin and different tasks to support the resellers, internal sales and technical team.

I was covering as an interim the EMEAR Channel Marketing, coordinating and supporting tasks in between Corp and leading the EMEAR Channel Marketing team.I also arranged regular meetings and being the “GoToPerson” for the EMEAR team.I had this role for almost 8 months until the WorldWide manager got replaced together with my regular GEO job.

Sales and Marketing coordinator March 2008-September 2009Supporting the Sales and the Marketing manager with all tasks needed.Other parts of the work was creating all banners and email materials and localised them into the 4 main languages in Nordics and also updated all 4 webpages.Lead allocation to the VARs and responsible for the CRM system. I took care of all smaller and bigger events.

I worked as a coordinator for the ad sales and also with Marketing. I supported them with all admin tasks, prepared campaigns in the newspaper, supported customers and created their contracts, marketing material etc.I was responsible for all statistics and also the CRM system.I did create ads when needed together with the graphic designers. I was responsible and arranged all smaller and bigger events events, which was several/year.

We got outsourced from ABB Atom to Adecco and continued with our former job at ABB Atom. I was also on maternity leave during this period.

Assisted engineers and managers of different levels with different duties and traditional admin tasks. I supported them with the projects they had, putting together material etc.Proof-read reports and was responsible for database and CRM. I was trained and responsible for all SAP tasks. I was trained in Elmaster CAD and edited El-master CAD drawings.I was also responsible for the IT and trained internal teams in Office programs and other programs.I was responsible and arranged all smaller and bigger events.I also worked for few weeks as a tester at Barsebäck nuclear power plant.