Hey! Thanks for dropping by. I'm Annika, a sales professional with over 8 years of experience driving growth for marketing agencies and global brands. My career began in PR and Marketing in Brisbane and Bali, and I've since honed my skills in London, specialising in sales strategies for Telco, FMCG, and Luxury brands.In my current role, I focus on acquiring high-value clients and retaining our most influential accounts. By leveraging innovative solutions and a deep understanding of market trends, I help clients effectively connect with their audiences across multiple channels and formats.Outside of work, I enjoy creating content to keep my peers informed about the latest in advertising, retail media, and technology trends. 📈Apart from that I collect my most cherished moments and projects on my website. Feel free to pass by and leave your thoughts! ➡️ www.annikageiger.comI love speaking on stages about topics I'm passionate about. Next you'll see me at:1️⃣ Magnite Video Production: Speaking about the CTV ecosystem (Jan 2024) | London, UK ✔️2️⃣ mPower Production: Speaking about private agency marketplaces (Jan 2024) | London, UK✔️3️⃣ "Addressable Ad Tech" panel at Innov8 Conference (Jan 2024) | London, UK ✔️4️⃣ OMT Magazine (Print): AI implementation in marketing practices (Feb 2024) | Germany ✔️5️⃣ D3Con: Panel moderation on the post-cookie era in advertising (Mar 2024) | Hamburg, DE ✔️6️⃣ Maastricht University: Lecture about programmatic advertising (May 2024) | Maastricht, NL ✔️7️⃣ IAB Europe's Ad Fraud Webinar (29/05, 11am BST) | London, UK ✔️8️⃣ TechWomen100 Award Ceremony (21/11, 7pm) | London, UK ✔️9️⃣ OMR Article: Omnichannel Advertising (TBC) | Germany 1️⃣0️⃣ OMT Online Magazine: TV Streaming Evolution (TBC) | Germany1️⃣1️⃣ One Tech World Global Conference (28/03/25) | London UK
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Senior Sales Partner, Amazon AdsAmazonLondon, Gb -
Hbr Advisory Council MemberHarvard Business Review Apr 2024 - PresentI work with the Harvard Business Review team to help shape their content by evaluating content ideas and proposals, contributing in various ways and pinpointing key topics and trends in the world of media, management and leadership for upcoming coverage. -
Sales Lead, Emea Brands | Retail Media StrategistMagnite Jul 2023 - PresentLondon Area, United Kingdom➡️ Leading Magnite's Brand Direct business across EMEA.My primary focus is on acquiring net new high-value clients and retaining our most influential accounts. Key achievements:→ Consistently surpassed revenue targets, reaching 178% of the H1 2024 quota→ Lead Magnite’s retail media(RM) GTM strategy, and am currently advising executives at global retailers on launching and growing their RM business→ Collaborate cross-functionally to provide innovative, tailored advertising solutions for clients -
Senior Account Director, Brand PartnershipsMagnite May 2022 - Jul 2023London, England, United Kingdom➡️ Managing Magnite's direct brand partnerships -
Account Director, Dach AgenciesMagnite May 2021 - May 2022London Area, United Kingdom➡️ Managing WPP, Omnicom, Havas, TwentyFive (P&G), Eightbar Collective (IBM) partnerships across DACH markets -
Msc Guest Lecturer @School Of Business And EconomicsMaastricht University May 2022 - PresentMaastricht, Limburg, NetherlandsCovering the topics of:1. Digital Advertising, Programmatic Advertising 2. The role of big data in advertising and how we can use user data to increase ROI, drive product innovation and business growth3. How to create meaningful touch points with consumers4. MMM, Attribution Modelling -
Digital Marketing Expert SpeakerOmr Apr 2021 - Present• Digital Marketing Expert Speaker in eLearning Format • Focus: Programmatic Advertising, Display, Video, Search, Marketing Trends -
Senior Account Manager, Global Brand Partnerships At Oracle Advertising Cloud/CxOracle Apr 2020 - May 2021London, England Metropolitan Area➡️ Managed Procter & Gamble (Moat SaaS) globallyManaged Oracle’s largest Moat measurement account, Procter & Gamble, growing it by 30% annually. Promoted into this position early due to scaling 3+ markets to the highest spending ones in EMEA in my previous positionLed the product launch of Oracle’s “Moat Pro” advertising intelligence product in the UK -
Strategic Account Manager, Emea Agencies At Oracle Data CloudOracle Mar 2018 - Apr 2020London, United KingdomManaged Oracle Advertising's full suite of products (Bluekai, Grapeshot, and Moat) across advertising agenciesNominated for Information Age's “Future Star in Tech 2020” award in the category “Data Leader” for developing a user targeting framework, which used real user attention signals to form online audiences -
Pr AssistantRed Agency Jul 2017 - Sep 2017Brisbane, AustraliaThis position entailed a range of responsibilities, from researching and compiling media reports to organizing campaign logistics, drafting media materials, and liaising with stakeholders, including pitching stories to the media. -
Management TraineeFour Seasons Hotels And Resorts Feb 2015 - Jul 2015Bali (Provinz), IndonesienInternship at the Marketing and PR department of the two Four Seasons Resorts (Jimbaran Bay & Sayan) in Bali,Indonesia. This position entailed influencer strategy & management, social media campaign development, website copywriting, etc.
Annika Geiger Education Details
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International Business Management: Strategic Marketing -
International Business: Integrated Marketing Communications -
International Tourism Management And Consultancy -
First Class
Frequently Asked Questions about Annika Geiger
What company does Annika Geiger work for?
Annika Geiger works for Amazon
What is Annika Geiger's role at the current company?
Annika Geiger's current role is Senior Sales Partner, Amazon Ads.
What schools did Annika Geiger attend?
Annika Geiger attended Maastricht University School Of Business And Economics, Queensland University Of Technology, Breda University Of Applied Sciences, Budapest Business School.
Who are Annika Geiger's colleagues?
Annika Geiger's colleagues are Amanpreet Kaur, Jdrifter Drifto, Carlos Cano, "♯𓆪فٰۛـۦـلٱטּٰۛ العنـزي𓆩, Alex Duarte, Tomáš Materna, Gloria Bianchi.
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Annika Geiger
In Ausbildung/Studium: Hochschule Karlsruhe – Technik Und Wirtschaft / University Of Applied SciencesKarlsruhe1mercedes-benz.com -
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