If you want to bring customer centricity and CX into your company, it's not about doing the same thing others are doing, but about using a strategy and measures that fit your company perfectly.Hello 👋🏻I'm Annika Björck, mentor and lecturer in Customer Experience Management and Customer Centricity, and mommy to a little whirlwind who puts the Duracel bunny to shame.I help managers bring customer centricity into their company so that the company makes more profits through more loyal customers. Managers also achieve their career goals in the process: several of my mentees have been promoted to C-level positions all the way to CEO.In the last 15 years, I have built or developed CX in over 50 companies. Even if the companies were almost identical (industry, size, line, strategy, up to same logo colors), I could NEVER implement the exact same CX strategy or identical measures. This is because every company has its own culture and subcultures.But there are pillars you can align yourself with. Pillars that have proven themselves in practice and that I myself have used at Baloise, AXA (as well as with almost all of their top competitors), the swiss railway, banks, health insurance companies, technical companies, telecom providers, the swiss post and many others.A key success factor for sustainable change is: it has to be driven from within the organization. From a manager like you. This also leads to the result being YOUR success and not that of an external consultant. That's why I stay in the background as a coach and support you on your way to the top.Like a mountain guide, I provide you with knowledge, experience and tools to proactively drive the next stage in the transformation. The focus is on practical implementation and not just pretty concepts.Since 2011 I have been a lecturer at several universities of applied sciences to train executives at MBA level on Customer Experience Management. In addition to being a lecturer, I have been involved since 2012 as a CX expert both nationally and internationally at the Impact Hub Basel and the Swiss Sustainability Challenge, as well as a judge at the Customer Centricity World Series and the CX World Games.If you also feel like you are not creating enough impact with CX, not achieving enough understanding and visibility for Customer Centricity or your CX career is stagnating, let's talk. You an contact me directly here on LinkedIn.