Annika Björkholm

Annika Björkholm Email and Phone Number

I turn "complex" into "compelling" ⚡ VP of Marketing at L2L @ L2L
Annika Björkholm's Location
Minneapolis, Minnesota, United States, United States
Annika Björkholm's Contact Details

Annika Björkholm work email

Annika Björkholm personal email

n/a
About Annika Björkholm

⚡Favorite motto at the moment: Curiosity is a renewable resource ⚡30 Under 30 in Learning 2022 (Learning Guild)Marketing Leader of the Year 2021 NL (SaaS Awards)I am ►Expeditious. Curious. Positive. Growth-minded. Humbitious. Perseverant. Thoughtful. Sometimes very impatient.I love ♥Experiments. Clear overviews. Learning new things. Innovation. Freedom. Making an impact. Passionate people. Sports. Good food & red wine. I hate ✘Not learning from mistakes. Perfectionism. Non-transparency. Hierarchy. "We've always done it this way". Arrogant people. Internal competition. Being restricted.

Annika Björkholm's Current Company Details
L2L

L2L

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I turn "complex" into "compelling" ⚡ VP of Marketing at L2L
Annika Björkholm Work Experience Details
  • L2L
    Vp Of Marketing
    L2L Sep 2024 - Present
    Salt Lake City, Utah, Us
    - Develop and execute global marketing strategy. - Lead high-performing marketing team and manage budgets.- Build strong brand identity and thought leadership.- Develop go-to-market strategies and integrated messaging.- Drive demand generation through multi-channel campaigns.- Leverage data analytics for performance optimization.- Build industry relationships and oversee product launches.- Collaborate with sales and CS for aligned messaging.- Oversee effective content strategy and optimize customer buying experience.
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  • Lumi: Positioning & Branding
    Strategic Marketing
    Lumi: Positioning & Branding Mar 2024 - Present
    With my own company Lumi, I focus on positioning and branding for small but mighty companies operating in unsexy* industries.→ Explain complex concepts in a simple way, generate inbound demand, and close more business.- Positioning: how you're unique. - Branding: the looks + feels of that uniqueness. - Content: customer stories that actually resonate. Approach: pragmatic, no-bullshit, efficient, and analytical. * with "unsexy", I refer to anything B2B but more specifically: industrial, processing, warehousing, wholesale...
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  • Ylläs Villas
    Commercial Director & Co-Owner
    Ylläs Villas May 2014 - Present
    Co-owner of four high-end vacation chalets in Finnish Lapland, offering unforgettable experiences for guests seeking natural beauty, winter activities, and relaxation. I’ve been holistically managing the business, overseeing operations, marketing, customer service, and financial management for 10+ years.
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  • Swipeguide (Powered By L2L)
    Cmo
    Swipeguide (Powered By L2L) Jan 2023 - Sep 2024
    Amsterdam, Nl
    ACQUIRED by L2L in September 2024[Top 50 Content Management Solutions - Best Software Awards 2024]["Leader" in Work Instruction Solutions - Globally, G2]- Build and enhance SwipeGuide’s market position globally with a marketing strategy that drives adoption, enhances efficiency and quality of customer opportunities.- Shape brand and thought leadership strategy that generates demand. - Build out Product Marketing to translate features and functionality into value propositions and competitive advantages that resonate with buyers. - Analyze insights and trends across sales, marketing, customer success, and finance to align go-to-market activities to accelerate revenue growth through data-driven experiments and clear dashboards. - Develop account based marketing (ABM) workflows to open up targeted prospect accounts within the defined ideal customer profile criteria.
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  • Swipeguide (Powered By L2L)
    Head Of Marketing
    Swipeguide (Powered By L2L) Nov 2018 - Jan 2023
    Amsterdam, Nl
    [Global Top 30 Female-Founded Startup, VivaTech 2022][Top 10 Global Digitalization tool, Food Tech Challengers 2021][Winner Digital Industry, EIT Digital 2020][2nd Prize SheLovesTech 2020][Shortlisted SaaS Product of the Year 2020]- Demand & Lead Generation - Strategic partnerships & Events- Project Management - Branding & PR
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  • Swipeguide (Powered By L2L)
    Growth & Product Marketer
    Swipeguide (Powered By L2L) Oct 2017 - Oct 2018
    Amsterdam, Nl
    200% YoY growth full-funnel Marketing & Sales.- Marketing & sales experiments- Account & project management- Content strategy & creation - Event coordination - Email marketing- Social media marketing- UX/UI projects, eg. user testing & research- PR related tasks
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  • Experiencegift
    Growth Marketer
    Experiencegift May 2017 - Oct 2017
    Amsterdam, Noord-Holland, Nl
    [#10 Deloitte Technology Fast 500 EMEA]Boosted the rapid growth of Experiencegift through:- Search Engine Optimization (SEO) for English, Dutch and German - Conversion Rate Optimization (CRO)- A/B testing (Optimizely) - Paid Social campaigns (Facebook, LinkedIn, Instagram) - SEA: Google Ads, Bing ads campaigns - Data collection and analysis from Google Analytics and HotJar- UX/UI projects (user testing)- Sales (outbound)- PR plan for Dutch market- Content creation and social media management
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  • The Talent Institute
    Growth Marketing Trainee
    The Talent Institute Apr 2017 - Oct 2017
    Amsterdam, Amsterdam-Amstel, Nl
    Growth Hacking student at TTI, part of the B. Startup School Amsterdam. Intensive 7-month course learning the key principles of:- Growth hacking - The lean startup methodology- Business model canvas The growth hacking marketing course offered by The Talent Institute is designed to become a full-stack, self-sufficient growth hacker, whose aim is to help a company increase their growth.
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  • Oy Micky Björkholm Trading Ab
    Store Manager
    Oy Micky Björkholm Trading Ab Jul 2016 - Apr 2017
    Vaasa, Pohjanmaa, Fi
    Managing all activities in the outlet store of my family's shoes and clothing distribution company, including: - Sales - Marketing- Organizing- Inventorizing
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  • Uniqode
    Marketing Specialist
    Uniqode May 2016 - Jul 2016
    Amsterdam, Nl
    Boutique Drupal web development company in Amsterdam. Part-time job beside my MSc studies. My tasks consisted of: - Social media management- Content creation- Website maintenance (Drupal)- Copywriting - Translation (English-Dutch and Dutch-English)- Business development
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  • True Colours Agency
    Content Marketer
    True Colours Agency May 2016 - Jul 2016
    Graphic design and branding studio in Amsterdam. Part-time job beside my MSc studies. My tasks consisted of:- Lead generation- Assisting with Marketing and PR related tasks- Online copywriting
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  • Oy Micky Björkholm Trading Ab
    Market & Sales Development Representative
    Oy Micky Björkholm Trading Ab Jun 2005 - Jan 2016
    Vaasa, Pohjanmaa, Fi
    Family-run B2B clothing and shoe distribution company. Brands include eg. Ilse Jacobsen, Odlo, Panos Emporio etc. I've been involved in every part of the company my entire life, with versatile tasks including: - B2B and B2C sales (also attending international sales meetings)- Logistics and warehouse management - Customer service- Administration and managementI have a very profound understanding of the entrepreneurial lifestyle and the operations of a small company in practice.
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  • Genfoot Inc
    Marketing & Business Development Intern
    Genfoot Inc Jun 2014 - Jul 2014
    Lachine, Québec, Ca
    Summer Marketing intern in Montréal for the shoe manufacturing company Genfoot Inc. I had the opportunity to work with various tasks in the company's marketing department, including: - Assisting in the shoe catalog production (Spring/summer 2015)- Lead generation in Canada and the U.S.- Data collection and analysis of existing and potential customers- Conducting a survey sent to potential customers in Canada, USA, and Europe
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  • Aktia
    Customer Service Representative
    Aktia Sep 2013 - May 2014
    Fi
    Customer service of the Finnish bank Aktia in Helsinki. Part-time job beside my BSc studies. My tasks included: - Contacting existing and potential customers through telephone and e-mail- Control and pass on loan-applications- Book personal customer appointments with bank clerks in bank offices around Finland- Sales promotion person at the Sijoitus/Invest investment fair- Completed Aktia banking courses (loans, saving and investment)
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  • Wasa Team Skaters Ry
    Synchonized Skating Coach & Coordinator
    Wasa Team Skaters Ry Jan 2007 - May 2012
    Teaching 3-10 year-olds kids ice-skating and synchronized skating during my school years in my hometown Vaasa alongside with my own skating hobby. First I was an assisting coach for two years, whereafter I had my own group of kids and in the last year I was head of the ice-skating school. This included: - Planning and coordinating lessons - Teaching the lessons- Communicating and interacting with the kids and their parents
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Annika Björkholm Skills

Teamwork Microsoft Office Social Media Customer Service Microsoft Excel Marketing Microsoft Word Sales Microsoft Powerpoint Mailchimp Marketing Strategy Digital Marketing Search Engine Optimization Growth Marketing Strategic Marketing Lead Generation Online Marketing Email Marketing Google Ads Google Analytics Hubspot Linkedin Advertising Linkedin Marketing B2b Marketing B2b Marketing Strategy Sales Operations Sales Management Online Lead Generation Inbound Lead Generation Hotjar Optimizely Marketing Management Search Engine Marketing Project Management Project Planning Asana Kanban Scrum Data Analysis Content Strategy Content Marketing Marketing Automation Positioning Data Analytics Growth Hacking

Annika Björkholm Education Details

  • University Of Amsterdam
    University Of Amsterdam
    Business Administration (Marketing And International Management)
  • University Of Helsinki
    University Of Helsinki
    Art History
  • Hanken School Of Economics
    Hanken School Of Economics
    Business Administration: Management & Marketing
  • Universität Innsbruck
    Universität Innsbruck
    Hrm And German

Frequently Asked Questions about Annika Björkholm

What company does Annika Björkholm work for?

Annika Björkholm works for L2l

What is Annika Björkholm's role at the current company?

Annika Björkholm's current role is I turn "complex" into "compelling" ⚡ VP of Marketing at L2L.

What is Annika Björkholm's email address?

Annika Björkholm's email address is a.****@****ift.com

What schools did Annika Björkholm attend?

Annika Björkholm attended University Of Amsterdam, University Of Helsinki, Hanken School Of Economics, Universität Innsbruck.

What skills is Annika Björkholm known for?

Annika Björkholm has skills like Teamwork, Microsoft Office, Social Media, Customer Service, Microsoft Excel, Marketing, Microsoft Word, Sales, Microsoft Powerpoint, Mailchimp, Marketing Strategy, Digital Marketing.

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