Annika Bäck Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm, Sverige

Stockholm, Stockholm, Sverige

EasyPark Group is a fast-growing growth company where Sweden is the largest market. As Marketing Manager for Sweden, I am the main point of contact to set up plans for all segments in the interest of reaching our growth targets. I implement, follow up and analyze the results. Responsible and own the agenda for all “below the line” activities in order to drive acquisition and usage. Work closely and continuously in the App store and Google Play with optimization of our sales funnel. Responsible for our Swedish LinkedIn presence as well as sending newsletters and SMS to all our segments (B2P, B2B, B2C). Planning trade shows, summer campaigns and local influencer campaigns with a positive outcome. In addition to that, CRM campaigns of various kinds and Google ads campaigns have been really successful.Electric car charging, a sector that is under strong growth in relation to the market's larger partners to EP is an area I work closely to. Produce reference cases, CRM campaigns, influencer campaigns etc. to increase awareness and usage.I have extensive experience handling several stakeholders and relationships. In this role I have relations with cities, parking operators and other stakeholders regarding market activities. Work daily with my colleagues in the Nordics and Europe as well as everyone within the group marketing functions. My role belongs to Business Lead Sweden and I report to the Country Director in Sweden.

Stockholm, Sverige

A role with Nordic responsibility for the entire gift card business at Ticketmaster. The product is sold online and via partners but mainly through retail. (FMCG)I have the overall responsibility for the product itself, as well as all marketing campaigns and sales targets. Implemented two new systems with a positive reveue result. Ongoing reporting of statistics and KPI’s within Sweden and Internationally. Responsible for finding new partners and taking care of existing ones such as distributors, partners, store chains, agencies, and customer support.Budget responsibility for the gift card product and the marketing team.

Stockholm, Sweden

• Responsible for all ancillary revenue products on Ticketmaster, includingposters, souvenir tickets, gift boxes and ticket insurance.•Responsible for customer marketing for five of the largest clients / customers.•Responsible for the Gift Card business, marketing, negotiating deals andpartnerships in collaboration with the International team in London.• Responsible for marketing budgets, KPI reporting and statistical analysis

Stockholm

• Brand Manager - Responsible for the correct use of Ticketmaster's Brand and tone of voice. • Responsible for all changes and updates during the trademark change from Ticnet to Ticketmaster• Webmaster for Ticketmaster.se – Responsible for maintaining contentthroughout the website, and for B2B and B2C Marketing Communications.• Advertising - Responsible for online Ad sales to Ticketmaster clients.• Budget Manager within the marketing department, with ongoing reporting ofadvertising sales to the International Team in London.• Managing third-party relationships and sales channels for Gift Cards.

Stockholm

• Key Account Manager for all the shipping companies ( Viking Line, Silja Line, Birka)• Responsible for Ticnets insurance product, development and implementation• Together with Director Consumer Services find new partners to maximize revenue and marketing reach• Project management at the marketing department• Responsible for Ticnets consumer database with a focus on investigating marketing and CRM potential

Stockholm

• Coordinator for various marketing campaigns and initiatives.• Responsible for producing, approving and implementing Ads for radio, printand online campaigns.• Responsible for delivering the digital newsletter to 800K subscribers every week

Stockholm

Various roles including Accounts receivable, Accounts payable, Office Manager and Personal Assistant to the CEO.

Coordinator in the marketing department and owner of key customer eventsfor important clients / partners.

Bachelor Of Business, Major In Marketing And Specialisation In Imc (Integrated Marketing Communication)

Growth Marketing

Aktuella kunskaper om de strategier och arbetssätt som definierar framgångsrik growth marketing i dag – och visar hur ett growth-mindset.

Facilitation

•Knowledge of how to increase commitment, creativity, self-leadership and forward movement. •Knowledge of which behaviors move a group.

Kommunikation Och Påverkan

Business It, Marknadsföring/It/Ekonomi

Ekonomi, Ekonomi