Annika Grumert Klang work email
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Oculos AB är en konsultbyrå med fokus på CRM, lojalitetsprogram och kundklubb. Vi ser kundklubben som en del i det större arbetet kring lojalitet, alltså hur ett företag kan arbeta med sin kommunikation för att bygga varumärke, driva konvertering och - kanske det viktigaste- addera mervärde för kunden / konsumenten. Vad är det som gör att man känner lite mer för vissa varumärken, och vad är det som avgör att jag väljer att handla eller hänga i vissa butiker- online eller i fysisk butik? Att ha en kundklubb kan vara ett sätt att addera värde, och självklart ska värdet gå åt båda håll- till dina kunder och till ditt företag. En lönsam kundklubb ska vara en win-win tycker vi.I have been working now in the CRM & MarTech space for quite a while- both as a consultant and at the client side. I really believe that experiencing and going through a digital transformation is the best way to learn how things work from the inside- and I truly believe that this has helped me in becoming a better consultant to clients. Now with Oculos, I´m able to get back to my CRM- roots digging into loyalty and retention. It seems that a lot of companies out there still spend most of their marketing budget on aquisition and are still missing the -Oh so- important retention part. Only focusing on parts of the customer journey thus bring gaps to the full customer experience. The MarTech landscape is moving really fast, and this can be quite intimidating for a lot of people...personally I think this is one of the reasons that MarTech is so much fun :). After working with multiple systems and platforms like Salesforce CRM, Marketing Cloud, Pardot, Marketo, HubSpot, Eloqua, Adobe and Voyado I am truly looking forward to what´s coming next...My passion is to help you and your organisation to get your vision for CX, loyalty, retention or digital marketing to come alive. I am not kidding when I say that I love MarTech and I love to talk about MarTech, and I do love coffee <3. Don´t hesitate to contact me if you want to know more: annika.grumertklang@oculos.se
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StyrelseledamotSwedmaStockholm, Se -
Chief Executive OfficerOculos Ab May 2022 - Present -
Head Of Martech, Merkle SwedenMerkle Sverige Sep 2021 - May 2022Stockholm, Stockholm County, Sweden -
Head Of Marketing Automation, Isobar SwedenIsobar Aug 2018 - May 2022Stockholm, SwedenAs the Head of Marketing Automation at Isobar Sweden, I have the privilege to work closely to the entire dentsu network as well as with the Nordic Martech team. I have really learned a lot about media planning and strategy, performance and CRO, web analytics and more from my fellow coworkers at Carat, iProspect and Outfox. As Head of Marketing Automation, me and the team focuses on digital transformation, how this will impact strategy, organisation and ways of working within both B2B and B2C. -
Head Of Growth Hacking SwedenAvaus Nov 2016 - Jun 2018Stockholm, SverigeThis is so far the most fun, interesting and rewarding role I had experienced in my working carrier! I get to mix managing a team of 6-10 people with customer work, taking part in the Swedish Management team and working closely together with Head of delivery in the Operations & Delivery Excellence. Responsibilities for the "Head of..." role at Avaus includes (but are not limited to): Recruitment, Resourcing, Salary Reviews and Development plans. In the past five years I worked with the following platforms: Pardot, Marketo, Eloqua (B2B), Marketing Cloud, Adobe Campaign (B2C) and Salesforce Sales and Service cloud (CRM and Customer Service platform). I believe I do most good when I am involved in projects that focus on processes like the "Lead Process" or "Lead- to -sales process", or when I am involved in multi cloud projects with several different user interfaces and complex data models. -
Growth HackerAvaus May 2016 - Nov 2016Stockholm, SverigeIn the role of Growth Hacker at Avaus one needs to combine many different skills. Just like a Marketing Automation platform this role is a combination of Technology, marketing and process. Joining Avaus I worked on Marketing Automation Pilots which are High Speed projects that combines agile methodology and data driven insights and optimizations. Marketing Automation platform set up, Project Management, Use case creation, reports and dashboards. Lead process, lead scoring
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Crm Manager Enterprise SalesInteroute Oct 2013 - Apr 2016In the role as global CRM Manager at Interoute, global Telco, I got the opportunity to work closely with both Sales & Marketing departments, working to align our sales and marketing processes through the use of our Marketing Automation / Pardot and CRM system Salesforce Sales Cloud. The global CRM Manager role was to implement the CRM system. The role was designed to ensure that sales requests were clearly understood and evaluated to be further improved prior to being requested from the developer team. Held the mandate to request and approve changes for Sales Enterprise.Evaluate applications and processes and participate in implementing future features like Sales Navigator, Bisnode data updates, Outlook for Salesforce, New Voice Media (CTI) SolutionImplement strategy for Database cleaning/maintaining program including documenting guidelines and best practices for both marketing and sales.To maintain records of sales and forecasts producing weekly and monthly reports -
Channel Marketing Manager EuropeInteroute Jun 2015 - Nov 2015Stockholm, SverigeTo support Channel & Alliances Sales Europe. Coordinate and create email-campaigns and drip programs for the global markets. Planning, execution and follow up to measure success. Email-campaigns are designed and sent out using Pardot. Follow up is done using the campaign object in Salesforce. I played a significant role from designing the marketing campaigns to putting the process in place, supported by the applicable software, making sure that leads are followed up and closed.
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Crm Administrator NordicInteroute Aug 2012 - Oct 2013Act as the Nordic coordinate and representativ towards the central CRM team. Drive Nordic CRM requirements towards the central CRM teamRecommend overall best practices an Salesforce usability changesSupport with training for new employeesBuild and producent reports
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Travel ManagerVisual Conference Groupe Apr 2010 - Aug 2011Definiera och upprätta rutiner och processer vid bokning och uppföljning av resor.Utveckla en resepolicy för företaget. Upphandling av resebyrå, hotellavtal, taxiavtal.Definiera och utveckla uppföljningssystem för redovisning och rapportering av statistik till VD med huvudfokus på företagets alla kostnader relaterade till resor.
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Order And Logistics CoordinatorVisual Conference Groupe Feb 2006 - Jun 2009Ansvarig för hela kedjan order-logistik–installation för varje enskild videokonferensinstallation (videokonferenssystem, skärmar, högtalare och övrig elektronik som ingår vid varje installation). Tvärfunktionellt ansvar i kontakt med säljare, tekniker, leverantörer samt installatörer och kunder.Definierat och byggt upp arbetssättet, rutiner och processer från grunden samtidigt som företaget genomgick en radikal tillväxt från 100 mSEK till 300 mSEK. Löpande dokumentation och uppdatering av processerna i crm-systemet samt uppdatering av fakturainformation ingick också.
Annika Grumert Klang Skills
Annika Grumert Klang Education Details
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Management -
History Of Art
Frequently Asked Questions about Annika Grumert Klang
What company does Annika Grumert Klang work for?
Annika Grumert Klang works for Swedma
What is Annika Grumert Klang's role at the current company?
Annika Grumert Klang's current role is STYRELSELEDAMOT.
What is Annika Grumert Klang's email address?
Annika Grumert Klang's email address is an****@****vaus.fi
What is Annika Grumert Klang's direct phone number?
Annika Grumert Klang's direct phone number is +3582015*****
What schools did Annika Grumert Klang attend?
Annika Grumert Klang attended Södertörns Högskola, Umeå Universitet / Umeå University.
What skills is Annika Grumert Klang known for?
Annika Grumert Klang has skills like Sales And Marketing Alignment, Marketing Automation, Salesforce Administrator, Pardot, Lead Generation, Salesforce.com, Crm Databases, Crm Integration, Sales Force Development, Sales Process Development, Growth Hacking, Marketo.
Who are Annika Grumert Klang's colleagues?
Annika Grumert Klang's colleagues are Karin Markstedt, Paulina Svensson, Benny Bergenstråhle, Minna Torstensson, Annette Tannerfeldt.
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