Reporting to COO/CEO, I'm in the key position enabling MaaS Global to spearhead Whim app's transformation into a commercial growth-oriented, consumer-centered service and to reach commercial success. My key tasks are- Overseeing successful implementation and execution of growth strategies throughout the customer journey and sales funnel.- Identifying pain points in the funnel and generation of alternative strategies and best practices to meet the set goals.- Measuring and analysing of current revenue streams, offerings, and relationships to optimise business growth and revenue strategy.- Prioritisation of the projects, evaluation of business cases, testing & implementation and tracking of impact.

- Developing and leading of Whim's global brand, marketing, marketing communications, and media buying strategies.- Developing industry narrative and brand positioning strategy, marketing content and communication strategy for regional marketing teams.- Managing global, innovative, high impact, co-marketing activities on a global level.- Supporting shape our product concept portfolio, feature experiences, design and messaging by representing the voice of our current and potential users.- Budgeting & reporting to CFO- Leading a team of highly creative and highly ambitious marketers and collaborating daily with other functions to develop and strengthen common initiatives and achieve growth targets.

Client Service Director for Amazon. - Leader of media planning team for Amazon (23 individuals including three directors). - In charge of ensuring high quality of all teams deliverables and securing improved client service for Amazon’s Global Media and Local Marketing teams.- Achieved to increase the Agency Client Satisfaction Score by 2.0 points in 4 months and to position Amazon ́s external Mexico planning team as first in global agency ranking.- Supporting and coaching of the planning team to build the best media strategies and highly digitally inclined media plans that deliver to Amazon’s business objectives.- Managing and collaborating with internal SBUs to bring the most innovative marketing solutions to the client.- Digital experience: Programmatic Bidding platforms, SEM, SEO, social, video

Development and execution of fast fashion retail specific, innovative, 360 (online+offline) marketing & media strategies to increase H&M's brand awareness in México and traffic to POS.Responsible for all media and marketing planning for large scale campaigns and openings.Building and maintenance of strong relationship with influencers. Innovative and strategic use of the vertical communities to create digitally engaging marketing activities and increase sales.In charge of creation and further development of cost saving and e-commerce supporting marketing initiatives in Mexico, such as development of a smart online client data base (CRM).B2B, Media agency and mall management relationships for all new H&M store openings, rebuilds and concept changes.

Responsible for H&M's North American Expansion by securing the net target for new H&M stores in Mexico and Colombia. Responsible of the creation and project management of all the potential H&M concept set ups in the region in order to secure the strongest outcome for company's sales and brand. Driving country specific commercial learnings to secure the best customer experience that streghtens the H&M brand working closely with local country team and external partners.

Responsible of the all expansion, sales and marketing functions of mid-size Finnish Software company in Latin American region with proven success rate in ROI. Responsible of development and management of regional sales, marketing and branding strategies with proven results in sales, brand awareness and revenue increasement. Successful management and development of company's partner network and sales channel in the key client relations, negotiation and closing of all projects in the region.

Responsible of market analysis, business and sales strategy development for Finnish companies directly investing in Mexican, Andean region and Caribbean market through Finnish Trade Office. Responsible of the successful project management and client relations with average value of 10,000,00 USD in different business areas, such as Life Science, Construction and Education.

Planning and development of internal and external communication and marketing strategies for customer companies. Accountant responsible for Sanoma Magazine Finlands Aku Ankka - magazine / Disney account from 2005 to 2006.