Responsibilities:- Develop strategic and operational plans for the TV channel, distribution in the Russian Federation and CIS.- Interact with Pay TV market players, distribute the TV channel.- Plan and organize marketing events to support channel distribution (industry exhibitions, sponsoring b2c events, cross-promotional activities).- Be responsible for budgeting and management accounting.- Monitor legislation, prepare reports, obtain licenses.Achievements:- Developed an optimal distribution scheme which allowed to reduce fixed costs by 50%.- Increased technical coverage by 40% (5.5 million households) despite a stagnant market.- Arranged participation in b2b and b2c events (Eastern Economic Forum, CSTB, MUSE, festivals of Japanese culture) as well as managed various cross-marketing activities (placement of programs on Russian TV channels, joint promotions with Rostelecom/NTV+/Akado).- Managed rebranding campaign.

Responsibilities:- Manage the work through the agency processes from conception to completion.- Work hand in hand with the key client (Procter & Gamble) to develop effective communication strategies and experiential briefs.- Serve as a liaison between the regional field team and all departments of the Moscow office.- Author work orders and project briefs, manage client expectations on timelines and budgets for deliverables.- Generate cost estimates for various projects and assist with working them through the online approval system.Achievements:- Managed post-production for Head & Shoulders TV commercial.- Developed creatives for TV advertising and POSM materials for Ariel and Pampers.