General Manager, Additude
Current• Lead all facets of WebMD’s O&O mental-health business centered on ADHD• Spearhead content strategy by devising and implementing editorial initiatives, budgets & special projects for digital, print, webinar, social media & newsletter products• Manage a high-performing team of 10 editorial, design, production & marketing specialists• Drive growth by creating innovative products for cross-platform campaigns & sponsorships• Ensure smooth integrations with Google Ad Manager, Adobe Omniture & Salesforce• Moderate weekly webinars with leading health experts that attract 30,000+ registrants each• Served as editor-in-chief of magazine — planning, assigning & editing Spring 2022 issue