Anni Rasinen Email & Phone Number

Helsinki, Fi

Due to the success of delivering results in analytics I was promoted. I continue strong AI value delivery measured by extra gross profit contribution to the company, where I am consistently exceeding expectations. I am leading the analytics & AI organization to deliver significant return on advanced analytics investment to the company globally. I promote AI opportunities to our businesses and work with them to build the business case and realize the value potential. Examples of our work are leading the use of AI in pricing, campaigns, forecasting and GenAI as well as in driving DtC business.Brands we cover: Fiskars. Gerber, Wedgwood, Waterford, Iittala, Arabia, Rörstrand, Royal Copenhagen, Royal Doulton, Royal Albert, Georg Jensen

Helsinki

With a new Chief Digital Officer Fiskars is investing in digitalization with data as a key enabler. I was appointed to lead our global Analytics team and have a key role in enabling growth with analytics. I worked closely with our business domains such as brand, marketing and sales to run analytics experiments and scale promising results to deliver value across the brands. At the same time we strengthened enablers for analytics, such as developing our data platform architecture and way of working, building data governance and approach to data privacy as well as learning together with the business what analytics can do for Fiskars. My key responsibilities were:-Work with business to translate needs into analytics cases and proactively engage with business to provide analytical solutions to key business problems-Plan and lead execution on value delivering analytics cases-Develop our analytics capability and way of working-Advocate analytics across the company from management teams to operations and bring thought leadership on Analytics-Grow and coach the team and manage external suppliers-Contribute to Fiskars data privacy as a data privacy group member

Due to success in my role I was promoted and continued to steer the program towards our ambitious targets and ensuring we contribute value to Fiskars business. At this point we already had a solid foundation to experiment with advanced analytics and we ran through several experiments with our marketing and loyalty program management. I was also responsible for the end-to-end delivery of analytical use cases.I was the key person to build analytics & business collaboration. I also promoted the use of analytics across the business in many forums and MT's. During my time the maturity on Analytics increased measurably. I introduced Agile Scrum way of working to the team and was a key person to set up a new way of working. I got particularly good feedback on team management and building team spirit and engagement.

Helsinki Area, Finland

Fiskars analytics development moved to form a Group Data & Analytics team. I was asked to join the team by the CFO to further continue development. I was responsible for leading Fiskars D&A program. I made sure that our value delivery was on track and we made best use of the team skills and other resources. I managed the program budget and external resources as well as overall capability development, such as culture change and skills development. The scope of the program was Fiskars globally, from supply chain to business performance to consumer and customer and sales analytics. During this time we were able to deliver the first value to business and build a lot of foundational capabilities. We also made sure GDPR related privacy data was handled properly on our data platform. I was also leading a BI tool evaluation and vendor selection process. Under my guidance we also launched a training and events program for the company.

Helsinki Area, Finland

I joined Fiskars to help the company take data and analytics capabilities to new levels. I was responsible for the existing data & analytics global delivery project, while also developing this area overall. I worked on data strategy, managing development, dialogue with business, planning, roadmapping and architecture development as well as managing the budget.I had an instrumental role in the new direction of analytics for Fiskars which included getting started on new cloud-based data & analytics platform and starting the mindset shift from reporting to analytics.

Helsinki

I helped companies use data to develop their business. I facilitated how companies can shift to using data more as part of the business model including all angles from strategy, people, processes and technology. Getting benefits from your data is much more than technology, biggest challenge is to truly embed it into your organization and culture. I was a part of Deloitte Finland Analytics team where I worked with Insights-driven organization concept. Insight driven organization is able to truly use insight from data to make better decisions and get more results, move from BI to truly using data as a competitive edge and an asset.Overall tasks:Managing strategic projects from the business perspective. Business cases, cost-benefit analyses, change management, process and operating model development and digitalization, roadmaps, developing insight driven organizations.

Helsinki

Managing projects with overall bigger role and responsibility. Project topics ranged from concept design and business cases to technical implementation and everything in between. In addition I received Lean Six Sigma green belt certification and I trained clients in LSS as well as did service process design from LSS perspective. After several years I was selected to be part of Deloitte Finland’s new Analytics team.Overall tasks:Managing strategic projects from business perspective. Project manager, Business cases, cost-benefit analyses, results/benefits follow-up model design, change management, process and operating model development, service design, digitalization, roadmaps, digital strategy, program auditing, solution requirement analysis, lean six sigma trainer.

Helsinki

I was in charge of two high profile cost-benefit calculations for large programs followed by setting up a structure to make sure those benefits were realized. I was also early on given project management responsibility. Projects managed by me went all according to planned schedule and cost. One client even recommended a raise for me because he was very satisfied. As a result I got a promotion.Overall tasks: Tasks broadly throughout program/project lifecycle. Analysis and reports for decision makers, IT program support from various angles including PMO, process development, roadmaps, sourcing evaluation etc.

Helsinki

My biggest accomplishment was a challenging transformation program where I had to unexpectedly take charge of a subproject. I was able to successfully manage the Project. As a result I got promoted.Overall tasks:Project team member, creating deliverables such as concepts and requirement definitions for IT systems, assisting in PMO tasks, process development for ERP implementation, change management

I worked in the Networking laboratory during the summers and during the school years I was a study advisor and a course assistant. I supervised Networking technology laboratory assignments. I participated to research projects and contributed research results.

I worked in the Networking laboratory during the summers and during the school years I was a study advisor and a course assistant. I supervised Networking technology laboratory assignments. I participated to research projects and contributed research results.

I worked in the Networking laboratory during the summers and during the school years I was a study advisor and a course assistant. I supervised Networking technology laboratory assignments. I participated to research projects and contributed research results.

Master Of Business Administration - Mba

Courses: Self-leadership and Communication, Sustainability, People Management, Strategic Management, Economics, Financial Accounting.

Master Of Science (Technology), Computer Networks, Business Strategy And International Business

Activities and Societies: Teekkarispeksi (Theatre society): Writer of two plays, head of costume design

Visiting Student, Computer Networks

Language Study, Chinese Language

Summer School, Advanced Chinese

Short Term Study, Doing Business In Changing China

Education record

Mba Summer School, Luxury Brand Management

Summer MBA school in ESSEC focusing on Global management and luxury business management. Topics included Cultural foundation of luxury.