Melissa E. Email & Phone Number

• Manage the BCP brand through campaigns & promotions, making use of BCP's brand book to align strategy.• Monitor Amazon enhanced content with collaboration from cross-functional departments: product development, sales, marketing.• Update messaging strategy & direct copy on marketplace platforms as needed.• Spearhead storefront layout changes & develop new ideas to increase brand awareness.• Delegate existing & new brand projects through the use of JIRA/Confluence workflow management.• Oversee & assist with social media channel and email marketing growth.• Communicate with stakeholders & CEO measurable markers of success.

• Managing below-the-fold content that extends beyond advertising and enters full branding message• Ensuring that all assets are completed by teams• Tackling weekly check-ins, escalation paths, and resolutions• Managing production process includes attending shoots, assisting in copy strategy, and final revision• Led corporate-wide initiatives to help guide enterprise and business level goals• Assisted Brand Editorial with new hire processing and existing training programs• Demonstrated knowledge of company's mission, purpose, goals, and ability to help employees successfully achieve them• Set overall vision and provided team leadership to 3 marketing teams• Creating impact-rich copy for site collection articles & meta descriptions• Assisting in maintaining brand voice for email marketing, social media, and paid ads• Providing copy and editorial support for 2-5 marketing teams• Wrote and managed distribution of Customer Service and email surveys and questionnaires• Monitored key dates to ensure information is obtained by deadlines• Worked with Marketing to resolve customer service problems, improve operations and provide exceptional customer service• Developed team communications and information for Marketing meetings

Greater Los Angeles Area

• Utilized Wordpress to produce professional pieces• Wrote 3 -5 pieces and news stories for online publication, coordinating images and layout to ensure proper presentation• Wrote, edited and produced stories for multiple platforms, including Internet and digital channels• Followed through on beat sources, contacts and leads to gather information for stories• Evaluated and followed up on news leads and news tips to develop story ideas

Master Of Arts - Ma, Communication Management

Bachelor’S Degree, Communication And Media Studies

Associate’S Degree, Liberal Arts And Sciences, General Studies And Humanities