Ann Macdonald Email and Phone Number

Manager overseeing technical program management for the development organization that launched and continues to expand Peloton’s Corporate Wellness product.* Oversee technical program management team dedicated to providing Peloton services and products as a corporate wellness benefit.* Led initial product launch, coordinating Beta and MVP releases to market; first year member engagement has exceeded goals and resulted in significant revenue percentages.* Responsible for cross-functional stakeholder communications across teams including Sales, Account Management, and Member Support; guiding cross-team initiatives. * Implemented team processes and structures in support of the team’s SDLC and SOX-compliant change management policies.* Guide implementation of eligibility service for memberships available through corporate wellness programs

Peerfit is a SaaS company committed to facilitating fitness access as a wellness benefit. Products include Peerfit and Peerfit Move for Web, iOS and Android. * Led teams to launch new products and features for web, iOS and Android applications, as well as backend systems, dashboards and toolsets.* Responsible for gathering requirements, creating project plans and working with development team to create Jira tasks, broken into Agile sprints and milestones. * Oversaw up to 5 project managers in the product development department, ensuring timely completion of software deliveries, efficient processes, and good communication flows with stakeholders.* Implemented ticket workflows and processes for change management to achieve departmental SOC2 Compliance. Responsible for HIPAA compliance for PII and PHI data.* Created Quality Assurance team including initial test plans and standards, hiring of 5 QA engineers

Worked for this online media company to provide visitors to various web properties with informative and entertaining content while exploring new avenues for revenue generation. Monitored analytics and maintained data metrics dashboards. Designed and monitored user surveys, heatmaps, and other metrics. Created product plans, financial forecasts, and revenue projections. Hired and managed multi-disciplinary team members including software developers, designers, quality assurance testers, editors, and writers.Senior Product Manager – YourDictionary.com Analyzed a wide range of data regarding digital engagement metrics while determining overall content consumption trends. Developed content strategies based on user requirements and search engine requirements. Grew year-over-year traffic of YourDictionary.com by 24% from January 2017 to December 2017.Contributed to over 90% year-over-year revenue growth for YourDictionary.com via ad optimization, ad positioning, troubleshooting, and traffic growth. Product Manager – LoveToKnow.com, SizeCharter.com, & ThePrintableWedding.comWorked with distributed remote teams to lead Agile site development, growth, and content strategies while instilling a continued culture of collaboration. Synthesized user needs into product priorities, roadmap plans, and detailed specifications. Utilized project management systems to optimize production workflow.Project manager for transition of an acquired website including subscription payment processing/e-commerce systems.Developed requirements and specifications for product features.Managing Editor – LoveToKnow.com Categorized, posted, and maintained content in content management system. Led efforts to audit and update existing content based on performance metrics. Developed best practices and optimized content for sharing across multiple channels.

Provided writing, editing, and website design services for clients in a range of industries. Assisted in identifying opportunities for client innovation, growth, and communication enhancements. * Wrote rules manual for online game “Sniper” for VOS Industrial Design.* Researched and wrote legal articles for web sites including Legalzoom.com.* Designed website for San Fernando Valley Chapter of Habitat for Humanity. * Managed Another Chapter, a serial fiction website.

Led in-house user interface team, responsible for e-commerce website’s look, feel, and usability. Prioritized development activities based on business needs, customer input, and competitive landscape. Worked closely with designers, user experience testers/researchers, engineers, and production team members to implement changes. * Oversaw site redesign including user testing, prototyping, and performance verification. * Participated in UX design and specification for the company’s B2B and B2C offerings.