Ann K. Email & Phone Number

+ Managed over a dozen of the largest and most important key accounts across the business.+ Managed the largest in-store brand activation in company history across 20 Nordstrom stores nationwide.+ Responsible for developing and executing marketing plans to support sales efforts.+ Worked cross-functionally with Sales, Product, Data Analysts, Creative, and Brand Teams to effectively drive awareness, foster positive consumer sentiment, and ultimately sales.+ Planned and executed across all mediums. Examples include: Influencer, Social, Digital and Display, Events, GWP's, and In-store.+ Worked with and managed projects with external agencies.+ Analyzed sales data and campaign results to ensure budget was being used as efficiently and effectively as possible.+ Fostered and maintained positive relationships with key accounts.

Portland, Oregon Area

+ Responsible for the effective management and training of media department team members, including developing new processes and on-boarding programs to meet changing industry needs.+ Cultivated continued department growth by out-performing KPI goals, fostering transparency and authentic communication, and inspiring team members to find innovative solutions for client challenges.+ Analyzed and lead consumer and media landscape research through tools such as MRI, ComScore, Nielsen, and Simmons.+ Mentored team members by providing actionable career growth plans and championing opportunities for learning.

Portland, Oregon Area

+ Drove department growth by proactively finding and leading new business RFPs. + Acted as a business consultant leading annual strategy and collaborating withclients to transform marketing calendars, budget allocation and objectives toalign with brand goals.+ Oversaw media strategy, execution, and implementation across all accounts.

Portland, Oregon Area

+ Deepened media expertise through leadership of campaign strategy, planning, and buying for local and national clients.+ Facilitated on-boarding of new team members and cross-department efficiencies with Client Services, Creative, Analytics and Web Development.+ Adapted to take on role as account and project manager for media clients ensuring brand strategy and timelines were met in addition to campaign KPI goals.

Portland, Or

+ Established agency media department as the first media employee, building process knowledge through proactive pathfinding.+ Developed publisher relationships, negotiated advantageous rates, and oversaw plan execution including IO’s, spec sheets and reporting + optimizations.

Worked on social media marketing for clients using StumbleUpon, Facebook, and Twitter. Wrote weekly blogs for the company website with topics on social media, SEO, and SEM techniques. Contributed to editing company newsletter. Conducted marketing research.

Marketing

Finance, Economics