https://www.youtube.com/@presentlivinghk

Launched a retail startup offering a range of environmentally sustainable products. Responsible for all facets of the business, including product sourcing, shop display, promotion, finance/accounting. Conducted seminars on environmental and sustainability issues to NGOs and schools.The social media ran by Ann Lee has successfully attracted 2000+ followers in Facebook and 900+ followers in Instagram in a year without spending a penny on social media promotion, creating all content (photo and writing) with zero expenses. Being the owner and founder of a Hong Kong Style Zero Waste Shop, I manage finance, operation, marketing, and development all in one. We provide suggestion to customer on how to make small changes in daily life routine as a result to produce less waste to the Earth, and to choose healthy goods for their family.We sell Organic Vegetable every Wednesday freshly and directly from Hong Kong Farm without any extra plastic packages. We sell no package soysauce, dark soysauce, sesame oil and vinegars.We sell no package personal and household cleaner.We sell no waste option for menstrustral cycle.We share and learn together to find a better way to live healthily and more eco-friendly.Media interview : https://www.youtube.com/watch?v=R4vIldEKGkEhttp://linktr.ee/presentlivinghk

Managed media UAT lab teams in Hong Kong, China, Singapore and Korea, where I improved efficiency thus increasing production capacity. Helped promote and educate customers and internal staff about new products and services such as global distribution IT systems. Started a new test lab in Xiamen, China. • Secured operational stability - 100% on time & error regular delivery of media package to major airlines worldwide (Cathay Pacific, Singapore Airlines, Korean Air, Asiana Airlines, Air China, China Southern, China Eastern, Xiamen Airlines and more), by: ◦ Reviewing manpower, resources and workflow to enhance productivity and increase capacity of each team (i.e. more program testing per month) ◦ Forecasting the growth in operational demand by communication from internal and external customers and analyzing internal shared data analysis. ◦ Setting up working guidelines and facility design to secure media content information security according to the standard of Motion Picture Association of America (MPAA) ◦ Continuously on-job training to team members and focus on developing the potential of each individual. • Developed China operations, by ◦ Restructuring Xiamen Media Center from Feb 2016, as a result of productivity enhancement of releasing media programs for 400% within a year. ◦ Setting up Global Distribution (a digital way of media package delivery method) workstation in Shanghai office in 2019 as result of reduction of operation manpower and cost. • Built relationship with airline customers and internal customers (sales team, technical team, maintenance team etc) • Promoted Global Distribution (a digital way of media package delivery method) ◦ Presented new digital services to external customers (Airlines) and internal customers (Panasonic Technical Services) , as a result of operation cost reduction for the company.

Progressed from Video producer to Manager with this inflight entertainment distributor. Setup workflow for content censorship, subtitling and distribution of video content to customers. Managed digitalize videos from analogue tapes to digital mastering and files. Attended industry seminars to set up encoding standards.• Built in-house production team from scratch, as a result of providing high efficiency, high flexibility, high quality, high timeliness and low cost of encoded files delivery to major airlines’ inflight entertainment system in monthly basis, by ◦ Modifying workflow and media asset management system ◦ Setting up video encoding process in house to fit encoding specification of hardware playback requirements. ◦ Providing Chinese/English subtitling, editing and encoding media services, as a result to create video with consistent quality within short turnaround time, in addition to providing dynamic subtitles to airline customers with 50% of operational cost saving. • Initiated digital transformation of media mastering and business operations, by ◦ Setting plan for operation transformation from analog mastering to digital mastering. • Supervised content censorship of movies and TV programs to avoid complaints from government officials or passengers due to inappropriate movies/tv programs were shown in airlines’ inflight entertainment system. • Built the official website for Marketing purpose and to update content via Content Management System (CMS) on a monthly basis.

Produced numerous TV Announcement for Public Interests (TVAPI) for the Government of HKSAR. Managed projects from pitching, presentation, budgeting, scheduling to payment settlement. All production controlled within budget and ensured 30% gross profit. Example of TVAPI produced:Committee on the Promotion of Civic Education，CPCE - National Anthem of the Republic of ChinaEducation Bureau - Liberal Studies (Food)Centre for Health and Protection - Enjoy Fruit and Vegetables Every Day Two plus Three is the Way

Produced TV commercial, location shoot in Seattle.Feature length film production script writing and editing