• Led and redesigned the company website, leading to a 100% increase in organic traffic within 3 months by driving the strategy and collaboration with cross-functional teams, emphasizing user-centered design and data analytics.• Launched a B2B admin portal that empowered clients to analyze learner data, resulting in the acquisition of 6+ major clients and a 25% increase in revenue within the first quarter post-launch.• Enhanced the UX strategy for a 200+ course catalog by improving search and filter functionalities through comprehensive user research, which increased user engagement by 40% and significantly boosted course enrollments.

• Spearheaded the launch of a financial report platform, streamlining SaaS file management for MSCI products, resulting in a 60% increase in customer engagement within the first year.• Developed and standardized design system components in alignment with industry guidelines and WCAG, enhancing consistency and accessibility across the MSCI ecosystem.• Designed a Power BI dashboard for the sales team, simplifying the analysis of complex client usage data, which led to a 20% boost in revenue through informed sales strategies.• Pioneered a new UXD process adopted company-wide, improving design alignment, cross-functional collaboration, and reducing design cycle time by 30%.

• Addressed design inconsistencies across multi-device Xbox platforms, improving user flow and increasing user engagement by 20%.• Produced and presented intuitive designs derived from extensive user-centered research, leading to higher adoption rates and enhanced user satisfaction.• Initiated weekly cross-team shareouts, fostering best practice exchanges and collaboration, reducing development time by 15%.Xbox R&D - Support Design Team (Xbox Assist, support.xbox.com, and all Xbox endpoints)

• Built and refined 10+ website flows with HTML/CSS to provide more complete information based on user needs.• Enhanced user interface with color, typography, and visual hierarchy for a more user-friendly design.• Collaborated with faculty and outreach team to develop content for UW MHCI+D website.

• Established comprehensive user research, flows, wireframes, and design systems for web and mobile products, reducing development time by 25% and improving product delivery speed.• Led UXD processes in a fast-paced startup environment, improving design quality, efficiency, and team collaboration, resulting in a 20% increase in project completion rates.• Educated clients on UX design impacts, leading to increased client trust, retention, and a 15% growth in upselling opportunities.

• Developed and executed creative visual solutions for clients across various industries, including healthcare, salons, and e-commerce, resulting in a 30% increase in user engagement and a 20% increase in sales revenue.• Managed multiple projects simultaneously, maintained clear communication with clients, and consistently delivered projects on time and within budget, earning an overall client satisfaction rating of 10/10.• Ideated strategies and collaborated with brands to create media content for websites, promotions, and packages.• Presented options and competitive analysis based on industry and color study, style, occasion, and budgets of clients.• Consulted with clients to understand needs and desires.