Ann Li Hew Email & Phone Number

Kuala Lumpur, Malaysia

Loyalty Marketing - External Merchants (Genting Rewards Programme)• Acquire and manage partners for Genting Rewards Programme• Establish a high level of rapport with merchants partners by servicing the best to merchants/members• Proactive and persuasive to close deals for partnership, sponsorship, offers, promotions, campaigns• Provide technical support to merchants partners in order to give the maximum benefits to partners/members • Assist in managing customer loyalty programme (CRM) • Study and analyze members spending behaviour (awarding and redemption rate)• Identify and evaluate customer/markets trends and analyze customer behavior as well as current CRM activities through all possible sources of data and recommend business opportunities • Prepare and monitor reports demonstrating the effectiveness of marketing programmes, promotion activities from time to time. Proposed recommendations for improvement to top management

Kuala Lumpur, Malaysia

Genting Rewards Social Media and Marcom Division• Collaborate and contribute ideas with upcoming marketing campaigns• Monitor social channels for trending news, happenings and ideas, then capitalize on those trends through our social media accounts (Genting Rewards FB Page/WeChat)• Provide assistance in exciting marketing activities • Help in the creation and editing of content for web and social media• Perform market analysis and research on competition • Responsible to execute roadshow/campaigns to increase and grow membership base

Kuala Lumpur, Malaysia

Payroll & Benefits Division (Human Resource Department)• To handle employees enquiries, resolve employees problems and provide professional service.• To handle maintenance and processing of routine daily/monthly activities (e.g data entry, Guarantee Letter processing, etc.• To manage and prepare monthly returns for submission in a timely and accurate manner.• To perform any other functions and ad hoc duties as assigned from time to time.• Maintain HSBC internal control standards. Implement and observe Group Compliance Policy.• Maintain awareness of operational risk and minimize the likelihood of it occurring.• Maintain and ensure due observance of HSBC Internal Control Standards, including the timely implementation of recommendations made by internal/external auditors.