Ann-Li Cooke Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, Us

San Francisco, California, Us

Seattle, Wa, Us

Bellevue, Wa, Us

Leads team of five responsible for sales, marketing, and business strategy. Joined CEO as part of senior leadership, to maintain customer, parent company, and board member relations. LearnBIG is an eLearning startup with $3.5M in seed funding and clients such as Microsoft, Accenture, and HBO._________________________Created and implemented lead generation and new business strategy, connecting with 2000+ industry learning leaders in custom eLearning discovery process, conducted preliminary needs assessment with 82 corporate learning organizations leading to multimillion dollar pipelineLed customer retention strategy to expand three Fortune 1000 customers into recurring revenue and preferred partner accounts, resulted in 250% growth in existing businessDefined and streamlined go-to-market strategy; implemented full marketing and communications refresh, leading the team to design and deliver new website, marketing collateral, and campaign materials, resulting in 400% increase in web trafficSuccessfully launched new LearnBIG Library and subscription courses in a SaaS model; conducted market research and led teams to determine product pricing and user interface design, secured four beta customers for pilot testing

Seattle, Washington, Us

Led marketing, lead generation, and client training. Reported to the CEO, and cross-trained in every department for a full understanding of the nonprofit customer experience. Benevon is a nonprofit fundraising consulting firm, training and coaching 5000 nonprofit teams to raise over $1B since 1996._________________________Transitioned business strategy from transactional client acquisition to referral-based marketing through qualitative and quantitative research of 5000 nonprofit teams; tripled number of referrals for 2015Managed partnerships with foundations and nationwide nonprofits, consulted with each organization around financial ROI and accelerated mission impact goalsDesigned, marketed, and delivered 300+ educational training sessions to over 7000 nonprofit staff and board leaders

Led strategic consulting engagements to accelerate nonprofit change initiatives. Started working full-time as a second-year MBA candidate in Ann Arbor and Detroit. Continued consulting independently for nonprofits after a move to Seattle. The Innovatrium is an innovation think tank and strategy consulting firm, affiliated with the University of Michigan._________________________Seattle Symphony: Led cross-functional team through innovation process to develop new audience engagement and promotion strategies; implemented proof-of-concept experiments to accelerate adoption of adventurous programsExcellent Schools Detroit: Designed program pilots to drastically uplift the quality and quantity of educators in Detroit schools; seeded programs in local school systems; developed organizational strategy for continuous improvement in talent pipeline

Detroit, Michigan, Us

Developed community health strategy to medically serve and educate "hard to reach" Detroit residents; initiated action plan to implement healthcare services for 8000+ people

Colorado Springs, Co, Us

Responsible for department of 20 customer service representatives and 4 eCommerce marketplace managers. Served on leadership team during the acquisition to ModusLink. Tech for Less is an online eCommerce and local retailer specialized in discount new and refurbished electronics._________________________Hired and managed team of call center representatives; created customer care metrics system to measure team effectiveness and efficiency; lowered company-wide return rate from 18% to 13% of net salesSelected and mentored four all-star representatives to transform e-commerce sales, transformed quality of eBay and Amazon.com marketplace support to boost seller rating and search visibility; uplifted ratings from 89% to a sustained 92-95% level and increased online sales volume by 15%

Houston, Texas, Us

Managed partner reseller portfolio for Northern CA & NV. Trained partners on HP business laptops, tablets, printers, and servers. Served as HP point-of-contact for agent partners and their customers. HP Support Partner Organization maintains relationships with small to medium sized reseller channels across North America._________________________Identified high potential partners and executed growth plans to increase partner sales revenue by 10% each quarter; consistently exceeded $3.5M annual quotas and awarded departmental leadership award • Coached and trained 300 resellers to use B2B sales platform to customize IT solutions for clients seeking business-class computers, servers, and printers

Jp

Owned sales portfolio For Fujitsu’s Western Region. Started as inside sales representative, and was promoted to outside account executive in less than nine months. Focused on building pipeline for new SAN storage product. Fujitsu America is the U.S. affiliate of Fujitsu General offering PC, server, storage, software products._________________________Generated new business for business-class IT products within Fortune 500 and reseller organizations; contacted 200+ C-level prospects quarterly; resulting in $5M in new business accounts

Mba, Entrepreneurship

Ba, Asian Studies, French