Ann Longley, Frsa Email and Phone Number
"A collaborator and community builder with a passion for creative technology" at
@
Something New Together
london, greater london, united kingdom
Ann Longley, Frsa's Location
London, England, United Kingdom, United Kingdom
Ann Longley, Frsa's Contact Details
Ann Longley, Frsa work email
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Ann Longley, Frsa personal email
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Ann Longley, Frsa phone numbers
About Ann Longley, Frsa
🧭My purpose is to help, organisations, teams and leaders develop and improve their insight, design, digital capabilities and performance so they can thrive. Standing still is not an option today.📜My expertise cuts across marketing, communications, customer experience, digital strategy and transformation, innovation, community building, and stakeholder engagement. 🏆Top achievements to date include - leading on digital transformation within a range of organisations delivering increased website effectiveness, improved staff productivity, and customer experience (CX) with greater customer insight, internal collaboration, and market responsiveness - creating multi-award winning communications and engagement campaigns for big brands helping them achieve their brand awareness, consideration and conversion goals- founding a centre of excellence in content and social media marketing across 33 markets helping Hays become the most engaging recruitment brand on LinkedIn- creating a career advice blog that receives 1.5M visitors/year and is the nexus for Hays' stakeholder engagement- establishing an award-winning digital content, community engagement and analytics practice within a top 10 media agency - cultivating a pioneering cross-sector partnership leading to a tech for good social enterprise in Kenya🤖People talk about culture change as part of digital transformation, but few organisations know how to do it. I help leaders unlock hidden talent and leverage data & technology to drive revenue and brand advocacy. I help deliver short and long-term profitability through inspirational and responsive customer and employee engagement and experience within a customer-obsessed culture. 🕵️♀️The problems I help solve include* navigating volatility, overcoming transformation inertia or setbacks - turbocharge your business transformation and innovation capacity with our strategic and operational support* overcoming the perception gap relating to customer-centricity – assess where you are now vs where you want to be and helping you get there by designing a customer-centric culture * bridging digital skill gaps – up-skill with high-intensity training and coaching that builds confidence as well as capabilities💌 Please contact ann@somethingnewtogether.net to share your goals and explore how I can help accelerate your transformation and impact. Available to host and chair events.
Ann Longley, Frsa's Current Company Details
Something New Together
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"A collaborator and community builder with a passion for creative technology"
london, greater london, united kingdom
- Website:
- somethingnewtogether.net
- Employees:
- 2
Ann Longley, Frsa Work Experience Details
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Independent Digital Strategist, Facilitator And Service Design LeadSomething New Together May 2016 - PresentLondon, United KingdomSNT works with leaders to improve business performance enabled by digital, data and technology. SNT helps organisations become more customer-centric, agile and adaptive by collaborating with customers and key stakeholders. SNT creates market-leading customer experiences, advises on the engagement of digital communities, and leads high impact change programmes where everyone feels valued. SNT cultivates mindsets and behaviours, supported by tools and technologies that enable effective… Show more SNT works with leaders to improve business performance enabled by digital, data and technology. SNT helps organisations become more customer-centric, agile and adaptive by collaborating with customers and key stakeholders. SNT creates market-leading customer experiences, advises on the engagement of digital communities, and leads high impact change programmes where everyone feels valued. SNT cultivates mindsets and behaviours, supported by tools and technologies that enable effective customer-friendly delivery. Services:- Digital strategy reviews to help you deliver the best possible customer experience across all channels. We'll help you define and deliver an effective customer-centric digital transformation and innovation programme. - Embed agile and collaborative ways of working using design sprints, open innovation, and high-intensity training. - Build momentum and measure impact using the metrics that matter challenging you to have the greatest possible impact. We also offer fractional or interim digital leadership.Completed projects include: • Devising, organising, and facilitating an open innovation design event (online) for a membership organisation to inform their digital strategy • Leading a comprehensive digital brand, comms and product review (with Yoyo Design) for the UK's largest conservation trust to ensure it was market-leading• Product development and service design for the DEC and its member agencies to re-invent the DEC for the 21st century using empowering aid modalities and 4IR technologies • Introducing a digital workplace for TSB (with Mando.Agency) Show less
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Steering Group Member, Responsible Artificial Intelligence Network (Rain)The Rsa (The Royal Society For Arts, Manufactures And Commerce) May 2024 - PresentRAIN is a fellow-led initiative whose purpose is to shape and influence best practices in AI development and deployment, promote AI literacy, ensure postive social impact and inform the RSA. -
LecturerUniversity Of Greenwich Jan 2022 - PresentLondon, England, United KingdomModule leader for final year Group Project teaching agile methodologies to Game Development students in School of Computing and Mathematical Sciences (CMS). In 2023, I led a team students to design the experience and promotion for the Digital Shark Expo, the end of year show for CMS. #digitalsharkexpo. In 2024, I am creating immersive programmes to engage more girls and women in our STEM programmes. Module leader for the Art and Science of Communication for foundation year students… Show more Module leader for final year Group Project teaching agile methodologies to Game Development students in School of Computing and Mathematical Sciences (CMS). In 2023, I led a team students to design the experience and promotion for the Digital Shark Expo, the end of year show for CMS. #digitalsharkexpo. In 2024, I am creating immersive programmes to engage more girls and women in our STEM programmes. Module leader for the Art and Science of Communication for foundation year students across different faculties.Committed to active and experiential learning. Show less -
Visiting LecturerUniversity Of Greenwich Sep 2011 - Apr 2022London, United KingdomAs a Visiting Lecturer in the Business School, I designed and delivered lectures and run seminars for undergraduate and graduate students in the Marketing and PR Degree Programmes. Over the years I've covered topics including branding, marketing principles and practices, digital disruption, emerging technology, media convergence, citizen journalism, reputation management, content strategy, community development, influencer engagement, ethics, evaluation, and integrated marketing and… Show more As a Visiting Lecturer in the Business School, I designed and delivered lectures and run seminars for undergraduate and graduate students in the Marketing and PR Degree Programmes. Over the years I've covered topics including branding, marketing principles and practices, digital disruption, emerging technology, media convergence, citizen journalism, reputation management, content strategy, community development, influencer engagement, ethics, evaluation, and integrated marketing and communications planning across paid, owned and earned Show less
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Community Lead -- Bima SouthBima (British Interactive Media Association) Oct 2021 - PresentBrighton And Hove, England, United KingdomMy role is to bring the digital and tech community together in the South to define member needs and support BIMA's mission to cultivate digital skills, promote a diverse, inclusive and responsible digital community in the UK and help support members' success. Our current focus is addressing the digital skills gap through the creation of work experience programmes. Host of BIMA's networking power hour and part of the #SHIMA launch team addressing diversity and inclusion in our industry. -
Community ConsultantSteadfast Collective Nov 2022 - Apr 2024Designed and led a multi-faceted research project to help digital community leaders benchmark their strategy, operations and team. The report I authored was launched at the celebration event in Sept 2023. Find our more and access the Digital Community Leaders Report here: https://communityleaderssurvey.com. Additional frameworks including Community Archetypes, Participation Ladder and the Culture Nexus have been released in the latest edition of the report. -
Chief Digital Officer / Director Of Residents' Experience And Digital (Interim)London Borough Of Lambeth Oct 2019 - Mar 2020London, United KingdomEstablished and led a new division of 400+ people uniting multiple teams with a shared vision to provide the best possible customer experience by transform services using modern technology and new ways of working. Set the strategic direction for an integrated digital and customer programme designed to improve residents’ experience by streamlining journeys and modernising processes across all channels and touchpoints. Designed a new team structure to build the in-house design and… Show more Established and led a new division of 400+ people uniting multiple teams with a shared vision to provide the best possible customer experience by transform services using modern technology and new ways of working. Set the strategic direction for an integrated digital and customer programme designed to improve residents’ experience by streamlining journeys and modernising processes across all channels and touchpoints. Designed a new team structure to build the in-house design and digital delivery capability to drive forward a customer-centric culture with agility. Identified partnerships to help progress digital skills within the council and the borough. Progressed partnership opportunities to position Lambeth as community platform / convener. Worked with Unions to improve employee safety, experience and engagement. Led Lambeth’s involvement with the London Office of Technology Innovation (LOTI).Follow our story here:https://love.lambeth.gov.uk/digital-transformation-programme/. Show less -
Digital Director (Interim)The Prince'S Trust Jul 2018 - Jun 2019Leading on digital strategy and experience design across an organisation-wide product portfolio, I mapped the digital vision and roadmap to enable the Trust to transform the lives of 1M young people in the next 10 years. Led a department redesign introducing new functions and ways of working to enable cross functional collaboration, service design, and co-creation with customers. Facilitated an optimisation and process change project to improve the on-boarding process for young people… Show more Leading on digital strategy and experience design across an organisation-wide product portfolio, I mapped the digital vision and roadmap to enable the Trust to transform the lives of 1M young people in the next 10 years. Led a department redesign introducing new functions and ways of working to enable cross functional collaboration, service design, and co-creation with customers. Facilitated an optimisation and process change project to improve the on-boarding process for young people leading to an uplift in conversions. Oversaw the launch of a mobile app for fundraising. Show less -
Director Of Digital Transformation (Interim)Disasters Emergency Committee Oct 2016 - May 2017London, United KingdomThe Disasters Emergency Committee (DEC) is a membership organisation comprised of the UK’s leading humanitarian agencies. Since 1963, the DEC has run over 60 fundraising appeals and raised more than £1.4bn to help save lives and protect livelihoods in disaster-affected communities around the world.Acting as an internal consultant, my interim role was to help drive and deliver the DEC's digital transformation strategy embedding a digitally mature customer centric culture. As part of the… Show more The Disasters Emergency Committee (DEC) is a membership organisation comprised of the UK’s leading humanitarian agencies. Since 1963, the DEC has run over 60 fundraising appeals and raised more than £1.4bn to help save lives and protect livelihoods in disaster-affected communities around the world.Acting as an internal consultant, my interim role was to help drive and deliver the DEC's digital transformation strategy embedding a digitally mature customer centric culture. As part of the Executive team, I worked with DEC's employees, member agencies, and partners exploring how digital tools and technology can drive sector innovation. During my tenure, I advised how to strengthen the digital approach during two national fundraising appeals and led an ambitious new service design sprint process to modernise services for beneficiaries and supporters involving member agencies and relevant partners including relevant corporate partners and tech start-ups. Show less -
Partner, Head Of Content Strategy And Creative Services (Interim)Bell Pottinger Nov 2015 - Apr 2016LondonBell Pottinger was a full-service communications consultancy combining strategic thinking with in-house production and delivery of digital content and fully integrated campaigns. My role was to oversee creative activation facilitating the input of multiple specialists including strategists, search, social and PR experts working alongside designers, developers and film makers. Additionally, I managed client relationships, and helped lead pitches and projects with clients including Bank… Show more Bell Pottinger was a full-service communications consultancy combining strategic thinking with in-house production and delivery of digital content and fully integrated campaigns. My role was to oversee creative activation facilitating the input of multiple specialists including strategists, search, social and PR experts working alongside designers, developers and film makers. Additionally, I managed client relationships, and helped lead pitches and projects with clients including Bank of Ireland, HSBC, Massena Investment Partners, Shore Capital, and Wellesley & Co. Finally, I was part of the Digital Operations Board and ExCo during this interim senior management role. Show less -
Director, Head Of DigitalEulogy May 2014 - Oct 2015LondonHead of Digital and Board Director for Eulogy, the top 20 independent award-winning communications agency. Led the digital team providing digital strategy, integrated campaign planning and always on communications. Digital clients include American Express, Curzon Home Cinema, Flow Energy, Royal Mail Stamps, Singha, Tata Consulting Services, and Sealy/Tempur Oversaw the development and delivery of content strategy and social insight across the business. Key achievements included… Show more Head of Digital and Board Director for Eulogy, the top 20 independent award-winning communications agency. Led the digital team providing digital strategy, integrated campaign planning and always on communications. Digital clients include American Express, Curzon Home Cinema, Flow Energy, Royal Mail Stamps, Singha, Tata Consulting Services, and Sealy/Tempur Oversaw the development and delivery of content strategy and social insight across the business. Key achievements included devising the global content and social media strategy for Tempur, delivering a presentation on reputation management to the board of the Civil Aviation Authority, and creating an award winning campaign for the TCS Amsterdam Marathon 2014. This campaign has gone on to win 6 industry awards and a commendation. INSEAD has also written a case study about it (see link below). New business successes include Curzon on Campus for Curzon Home Cinema and proactively proposing substantial new projects for existing clients including Axa and Capital One. Show less -
Group Head Of Social MediaHays Apr 2013 - Mar 2014London, United KingdomAs Group Head of Social Media, my responsibilities entailed developing highly targeted global content strategies to meet the needs of a wide range of professional specialisms across key social channels including LinkedIn and Twitter. Facilitated the active management of Hays professional communities within LinkedIn overseeing a number of agencies, coordinating a diverse network of internal stakeholders and cross training internal teams. Additionally, I devised the strategy, and launched The… Show more As Group Head of Social Media, my responsibilities entailed developing highly targeted global content strategies to meet the needs of a wide range of professional specialisms across key social channels including LinkedIn and Twitter. Facilitated the active management of Hays professional communities within LinkedIn overseeing a number of agencies, coordinating a diverse network of internal stakeholders and cross training internal teams. Additionally, I devised the strategy, and launched The Viewpoint, a global thought leadership and brand engagement platform for Hays business leaders and sector experts.As the first dedicated group practice leader, I also helped build and facilitate a network of practitioners spanning over 30 countries working together to build a centre of excellence in social media and content marketing for the business. Hays is the world’s leading recruiting experts in qualified, professional and skilled work and is amongst the 50 global firms followed on LinkedIn. Show less -
Head Of Social Strategy/ Digital Strategy DirectorWavemaker Nov 2007 - Mar 2013Lonndon, UkAs part of the strategy team, I launched and led MEC's (now Wavemaker) social media practice, working across MEC's diverse client base providing strategic advice and thought leadership relating to social media, community development, and digital age dynamics. In addition to creating and evaluating integrated brand campaigns, I helped MEC clients become ‘social businesses’ by advising on the business case, policy, governance, content and community engagement strategies, and social… Show more As part of the strategy team, I launched and led MEC's (now Wavemaker) social media practice, working across MEC's diverse client base providing strategic advice and thought leadership relating to social media, community development, and digital age dynamics. In addition to creating and evaluating integrated brand campaigns, I helped MEC clients become ‘social businesses’ by advising on the business case, policy, governance, content and community engagement strategies, and social software tool selection as well as introducing open innovation (e.g. crowd-sourcing / user-centred design) and 'real-time' communications techniques.Previously, as Head of Social Media (2009-early 2012) I started up and managed a team of 12 (plus a number of virtual team members) devising and delivering a range of services including digital intelligence/ethnography, reputation management, community management, influencer engagement and integrated brand activation platforms. Originally hired in 2007, I was MEC UK's first Digital Strategy Director. Clients I have worked with include: Bourjois, Bupa, Chanel, Colgate, Danone, Department of Health, EE, Lloyds Banking Group, Specsavers and United Biscuits. Show less -
Planning Director / Head Of CsrView Strategic Plc 2005 - 2007London, United KingdomIntroduced a range of consumer research and planning services including social intelligence and user-centred design to clients including Cadburys, Glaxo Smith Kline, Scottish Power and Rio Tinto. Author of white paper 'No where to hide: Trust in the digital age'. Top rated agency presenter at the Communications Director Forum in 2007. Part of the senior team, helping View win substantial new business including GSK.
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Business Development ManagerNesta 2004 - 2005Bristol, United KingdomWorking with Nesta Futurelab's researchers and creative industry partners, my role was to help develop and then take educational prototypes, using cutting edge technologies, from the lab and into the market through commercial partnerships. -
Corporate Relations Manager / Mobile Product ManagerOneworld 2001 - 2004Developed corporate partnerships contributing to OneWorld's sustainability. Secured funding from Vodafone to start up a mobile social enterprise in Kenya. Set up company with support from Accenture. Provided consultancy to DFID with Accenture on mobile services designed to deliver public health benefits. -
Group Account DirectorAgency.Com 2000 - 2001London, United KingdomManaged a team of Account Directors, Managers and Execs; worked on clients including One2One and Reuters on large scale digital projects. -
Digital Strategy ConsultantPort80 Connected Technology Ltd 1998 - 2000York, United KingdomPort80 was a digital communications and ebusiness consultancy based in North Yorkshire and London• Provided e-consultancy, content and design services to clients including Toshiba Europe, Swinton Insurance, English National Ballet, Business Link and Lotus Cars• Produced a future-focused strategic report for Swinton Insurance exploring comparative shopping and e-commerce trends in the insurance sector
Ann Longley, Frsa Skills
Digital Strategy
Social Media
Integrated Marketing
Strategy
Digital Media
Digital Marketing
Mobile Devices
Management
Marketing Strategy
Public Relations
Start Ups
Business Development
Online Advertising
Social Media Marketing
E Commerce
Content Strategy
Research
Strategic Partnerships
Lecturing
Marketing
Planning
User Experience
Brand Management
Student Employment
Mobile
Marketing Communications
Ann Longley, Frsa Education Details
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English Literature -
Business Administration -
Social Policy, Community Development
Frequently Asked Questions about Ann Longley, Frsa
What company does Ann Longley, Frsa work for?
Ann Longley, Frsa works for Something New Together
What is Ann Longley, Frsa's role at the current company?
Ann Longley, Frsa's current role is "A collaborator and community builder with a passion for creative technology".
What is Ann Longley, Frsa's email address?
Ann Longley, Frsa's email address is bl****@****hoo.com
What is Ann Longley, Frsa's direct phone number?
Ann Longley, Frsa's direct phone number is +44 20 7387*****
What schools did Ann Longley, Frsa attend?
Ann Longley, Frsa attended Mcgill University, University Of Leicester, Carleton University, Mcgill University.
What are some of Ann Longley, Frsa's interests?
Ann Longley, Frsa has interest in Human Rights, Environment, Poverty Alleviation.
What skills is Ann Longley, Frsa known for?
Ann Longley, Frsa has skills like Digital Strategy, Social Media, Integrated Marketing, Strategy, Digital Media, Digital Marketing, Mobile Devices, Management, Marketing Strategy, Public Relations, Start Ups, Business Development.
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