Ann-Louise Lindberg Email & Phone Number

Greater Stockholm Metropolitan Area

I was part of the Brand & Creative department within NLTG. The Brand & Creative department, responsible globally for the company’s brands and identity, oversaw the development and production of all marketing materials, functioning as an in-house agency with both vertical and horizontal responsibilities.This team was responsible for creating all marketing materials, including photos, films, product pages, graphics, and ads, while also shaping the company's brand and identity.In my role, I coordinated film projects across NLTG, collaborating with e-commerce, Airlines, IT, social media teams, and external partners like hotels, production agencies, and music suppliers. I oversaw film shoot administration, developed new digital solutions and workflows, and led key projects such as the migration of the company's film archive. I also contributed to the company's rebranding efforts.Key Skills:Project Planning & Execution: Skilled at creating project plans, setting milestones, and delivering high-quality films and marketing materials on time and within budget.Team Leadership & Collaboration: Experienced in leading and motivating teams, and working well with other departments and external partners.Stakeholder & Vendor Management: Effective at managing relationships with both internal stakeholders and external partners, including production agencies and other suppliers.Budget Management: Skilled in managing budgets effectively and optimizing resources while maintaining high production standards.Digital Transformation: Experienced in implementing new digital tools and workflows, for example the migration of NLTG's film archive.Creative Strategy & Content Alignment: Ensuring that all creative work fits the brand strategy and communicates the right message.Post-Production Oversight: Experienced in overseeing post-production, including content selection and final content approval, to ensure a polished final product.

Greater Stockholm Metropolitan Area

I was part of the Brand & Creative department wiithin Thomas Cook Northern Europe. The Brand & Creative department, responsible globally for the company’s brands and identity, oversaw the development and production of all marketing materials, functioning as an in-house agency with both vertical and horizontal responsibilities.This team was responsible for creating all marketing materials, including photos, films, product pages, graphics, and ads, while also shaping the company's brand and identity.In my role, I coordinated film projects across TCNE, collaborating with e-commerce, Airlines, IT, social media teams, and external partners like hotels, production agencies, and music suppliers. I oversaw film shoot administration, developed new digital solutions and workflows, and led key projects such as the migration of the company's film archive. I also contributed to the company's rebranding efforts.Key Skills:Project Planning & Execution: Skilled at creating project plans, setting milestones, and delivering high-quality films and marketing materials on time and within budget.Team Leadership & Collaboration: Experienced in leading and motivating teams, and working well with other departments and external partners.Stakeholder & Vendor Management: Effective at managing relationships with both internal stakeholders and external partners, including production agencies and other suppliers.Budget Management: Skilled in managing budgets effectively and optimizing resources while maintaining high production standards.Digital Transformation: Experienced in implementing new digital tools and workflows, for example the migration of TCNE film archive.Creative Strategy & Content Alignment: Ensuring that all creative work fits the brand strategy and communicates the right message.Post-Production Oversight: Experienced in overseeing post-production, including content selection and final content approval, to ensure a polished final product.

Stockholm, Sweden

In my role as a Web Production Leader, I oversaw the efficient operation of the web team, managing diverse tasks to ensure seamless project workflows and the continuous upkeep of web content at an elevated level. I focused on maintaining high-quality web content, overseeing projects, and cultivating smooth teamwork, thereby improving workflows for optimal functionality.Key Responsibilities & Contributions:Managed incoming project orders and inquiries, ensuring prompt handling and delegation within the team.Led the production of newsletters and campaign pages, overseeing their creation and implementation.Conducted content maintenance, including fact-checking, price updates, and overall upkeep of campaign pages, more fact-based web pages and updating the company's Q&A section.Supervised the review process of customer comments, addressing feedback promptly and effectively.Participated in the testing phase of new features and booking flows, ensuring their functionality and user-friendliness.

Stockholm, Stockholm County, Sweden

During my tenure as a Marketing Coordinator at Scanworld Travelpartner AB, I skillfully crafted and executed marketing strategies while managing budgets for travel-related partnerships across Nordic markets.Key Focus Areas & Skills:Strategic Marketing Planning: Formulating and implementing marketing plans aligned with partner objectives and market trends.Budget Management: Effectively overseeing and optimizing marketing budgets for maximum impact and returns.Content Development: Creating engaging content for websites, newsletters, advertisements, and press releases.Affiliate Relationship Management: Identifying and nurturing partner relationships to expand business networks.Online Marketing Expertise: Leveraging digital tools like SEO, online ads, and email campaigns to drive brand visibility.Key Achievements:Formulated comprehensive marketing plans for 20+ partners within the travel industry, achieving increased brand loyalty and market engagement in the Nordic region.Attentively managed marketing budgets, ensuring optimal utilization and maximizing ROI across diverse marketing campaigns.Directed successful newsletter campaigns that significantly enhanced customer retention and engagement rates.Created and managed a base of freelance translators, ensuring efficient workflow and high-quality translations for projects and campaigns within the brand portfolio.

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Comprehensive observations and analysis of over 120 travel company websites as part of a project aimed at evaluating their quality and content. This initiative was instrumental in laying the groundwork for the formulation of website by-laws for SRF members. I conducted detailed research, generated reports, facilitated follow-ups, and distributed findings to SRF members. The project results were presented during the 2008 annual meeting in Stockholm, which provided valuable insights for the association and its affiliated travel companies.

Stockholm, Stockholm County, Sweden

During my tenure as an Assistant Store Manager at ICA Supermarket Ektorp, I played a pivotal role in store operations, developing a versatile skill set across various facets within the retail environment.Key Responsibilities & Contributions:Managed cashier duties, sales, and emphasized customer service excellence to ensure an exceptional shopping experience.Ensured precise and efficient financial transactions by carefully managing cash accounting, maintaining cash records, and conducting thorough reconciliations for accurate financial reports.Handled orders, pricing, and led inventory management for seamless operations.Oversaw the post office department, optimizing its operations for enhanced customer experiences.Undertook administrative tasks crucial for maintaining store functionality and promoting organizational efficiency.Store Manager role on weekends, showcasing leadership and management capabilities.My experience equipped me with comprehensive skills in store management, administration, inventory control, customer service, and specialized cash accounting expertise within a retail setting.

Stockholm, Stockholm County, Sweden

I conducted detailed observations and analysis of over 180 travel company websites, evaluating their quality and content. The research was instrumental in establishing by-laws for SRF members. Results were presented at the 2007 SRF annual meeting during TUR, a prominent travel exhibition in Gothenburg. The project obtained recognition, featured in "Dagens Industri" and covered in an article by "Aftonbladet."

Nacka, Stockholm County, Sweden

During my tenure as a Retail Sales Assistant at Hemtex AB, I contributed to providing exceptional customer service and sales support within a dynamic retail environment. I assisted customers with product inquiries, showcased merchandise, and ensured a positive shopping experience. I thrived in a fast-paced setting while maintaining store presentation and inventory organization.