Ann Richards Email & Phone Number

Redwood City, Ca, Us

San Diego, Ca, Us

North Chicago, Illinois, Us

Redwood City, California, Us

• Drive the Data Engineering and Machine Learning software development process to define project requirements and scope in partnership with Product, Analytics, Front-End, and Back-End teams to ensure consistency, and to meet and exceed project timelines• Organize the team through quarterly planning, Sprint meetings, managing project boards, and making process improvements which lead to successful increases in efficiencies and cost savings across the board• Oversee expansion of programs including Text-to-Speech, Knowledge Graph, and Search which has resulted in improvements in content recommendation relevance and personalized user experiences• Program support for regionalization efforts, including coordinating a team of ~20 to deliver hardware integration to expand in India, on time and on an aggressive schedule

Redwood City, California, Us

• Organized and set up the project structure for hundreds of book titles acquired by Epic, successfully setting up a permissions tracking system and managing the audio recording project for Read-to-Me books• Team lead for a large-scale photo licensing project consisting of thousands of images, where responsibilities included managing a team of four image researchers, and overseeing relationships with a publishing consultancy firm, several stock photo vendors, and a Digital Asset Management software service• Built project structure for key metadata initiatives including data classification to ensure BISAC coverage across titles to 100%, cleanup project that reduced duplicate and unnecessary tags by 30%, increased Lexile reading levels on 750 additional books, and launched Search Trends insights to strengthen our Data program• Essential member of a four-person team responsible for architecting and data labeling for the content of Epic’s Knowledge Graph which improved recommendation relevance up to 100% and enabled the development of several APIs• Member of the Interim Content Operations Leadership Team during Summer 2020

Redwood City, California, Us

• Processed thousands of book titles in the content operations pipeline, including uploading book and audio files, applying metadata, light design edits, and QA which helped increase the number of books from 22K to 40k• Assigned as final book checker and metadata specialist; offered extensive feedback to peers to improve quality and helped increase output of live books on the app• Expanded maturity guidelines to prevent inappropriate content from going in-app, to uphold Epic’s dedication to providing a safe digital space for children aged 0-12• Managed publishing project that included overseeing book checks, contract checks, photo licensing, and audio for hundreds of titles acquired by Epic; managed consultants, vendor partnerships, and a small team of content editors• Collaborated on tool development and design by providing specifications and feature requests; oversaw tools for content curation, quality assurance, metadata tags, search insights, and knowledge graph management

Client: Independent online retailer• Created marketing plan focusing on social media content and blog partnerships• Researched and created repository of relevant, trending hashtags• Brainstormed ideas for blog content• Developed job description, style guide, and editorial calendarClient: Design and marketing agency• Copywriter for website redesigns, sponsored content, and partner deals• Contributor on content strategy for website redesigns

Mountain View, Ca, Us

• Built style taxonomy and created training data for social commerce site to support machine learning, resulting in improved recommendation algorithms in the Fashion, Beauty, and Home categories• Expanded mobile push strategy and increased mobile DAU up to 21%• Managed SEO content project, including hiring a contractor and managing a small in-house team• Analyzed trends data which effectively informed marketing teams to make data-driven decisions• Loaded product feeds to add thousands of new products from retail partners to the platform• Wrote SEO copy and curated hundreds of trend and holiday product collections and several celebrity topic pages for web, mobile, sales promotion pages, and email campaigns

San Jose, Ca, Us

• Developed SEO marketing strategies and agency partnerships to generate thousands of new buying guides• Created style guide, help documents, tooltips, and FAQs to increase engagement for user generated content• Copywriter for banner ads, product marketing, and social media• Managed vendor partnerships for the creation of social ads, sweepstakes, and thousands of buying guides• Worked cross-functionally with Product and Structured Data teams to scale content delivery

• Lead writer for product launches, UI/UX copy, blog, social media, and paid ads• Curated websites and built out taxonomies to improve search quality for a better customer experience• Created training data and rules to improve machine learning algorithms• Managed social media accounts for three products• Content strategist for social news product• Assisted in creating and analyzing user tests• Managed app distribution

Sunnyvale, Ca, Us

• Data labeling and QA for search relevance and query pattern analysis which improved search technologies and products• Subject matter expert and taxonomist for TV and fashion categories• Wrote forecasting and trends reports that enabled the PR and Front Page teams to develop data-driven news stories that were relevant and engaging to users• Worked on first responders team for breaking news features

• Wrote blog posts and created polls about beauty, fashion, and celebrity• Tested and reviewed beauty products• Proactively identified and built stories around trends• SEO tagging, fact-checking, curating links, photo sourcing

San Mateo, California, Us

• Wrote SEM copy for product shopping and education market• Increased SEM revenue by 30%+• Ensured consistent style and tone across marketing channels• Wrote copy for banner ads and surveys• Senior editor on all peer reviews

• Managed the development of multiple book projects; responsibilities included working with authors, commissioning reviews, creating benchmarks, and conducting market research• Provided authors with resources and guidance throughout the development process• Project management of ancillary materials, including planning, hiring authors and proofreaders, managing plate budget, maintaining schedule, and putting products into production• Worked with technology project manager on website and DVD content• Offered excellent support at book conferences and campus visits