Ann Luise Kernel Email & Phone Number

Brøndby, Capital Region, Denmark

ROAS responsible for the paid media mix in offline and online channels. Establishing close collaboration with partners, agencies and paid media specialists, I encourage and nurse curiosity to explore MarTec solutions in order to optimize omnichannel media buying.

Hq I Brøndby

My focus is to ensure that paid advertising - Offline as well as Online - contributes to ambitious growth targets and increased sales.One of nemlig.com's major assets is data. And that's why a key part of my work is to push the boundaries of how we can enable 1st party data on external advertising platforms such as Facebook, Google and in display networks to target messages and relevant offers to leads and existing customers.Among other things, I have implemented an omnichannel customer journey where the goal is 1: 1 advertising. To realize the degree and significance of that goal – is what I explore every day.

Københavnsområdet, Danmark

København, Hovedstaden, Danmark

Commercial development of digital platforms, i.e. ensuring that 38 brandsites as well as e-commerce sites are a powerful sales and marketing channel for Aller. My responsibilities include:• Optimizing brand sites and network for strategic positioning and content marketing• Advice for Marketing on performance marketing• External and internal campaign execution• Development of commercial architecture of brand sites and network

Insights And Research Department, Marketing

- Entrepreneur and project owner on optimizing commercial positions in Aller Network.- E-commerce development: Shop.dk, Allerservice.dk and SlankeDoktor.dk- Cross division optimizations involving Advertising, Marketing, Print, IT and so on. - Additional analytics skills: UX and User testing

Digital Business, Commercial Division

Our department helped through extensive internal and external analyzes to identify digital business platform.- Digital Strategy- Leadership management- Developing digital business models and revenue streams

Digital Business, Commercial Division

- Strategy for Paid Media buying- Digital business development

Copenhagen, Capital Region, Denmark

Digital marketing consultant for tier 1 companies, eg TDC, Telmore, YouSee, Danske Bank, Danica Pension, Lalandia, H&M, IKEA and Aller Media.- Digital marketing- Optimizer- PPC specialist: Google AdWords, Google Display, Yahoo, Bing, Facebook- SEM- SEO

Emea Headquater Dublin, Ireland

Development and implementation of strategic online marketing as Optimizer and Account Manager for Google AdWords. Based on analyzes of Google users' search behaviour and knowledge about online marketing opportunities, I advised AdWords advertisers to design effective campaign strategies. - Business developement- Google AdWords- Google Display- Google Analytics- Optimizer

Danish Science Communications

Science Village is a 7 days experimental and interactive science and technology exhibition where more than 5000 Danish pupils and students in the age 13-18 test spectacular laboratorial experiments closely guided by university graduates. The concept behind this form for science communication is named “Hands-on”. The Science Village concept has proven a succes and is the inspiration behind a hands-on exhibition held in Shanghai, China in 2007.-Concept developement-Fundraising-Event coordinator

København, Denmark

I have been working on different projects for Danish Science Communication in order to support and encourage an interest in science and technology.

Kort- Og Dokumentarfilm

Assistant Buyer in the department of Short & Documentary Film

Cand. Mag., Media Studies, A+

Activities and Societies: Media Sociology, Media Studies, Ethnographic Research, Anthropology, Qualitative Methods, Digital Interaction.

Bachelor’S Degree, Film And Media Studies And An Elective Module In General Ethnology, B

Activities and Societies: Media Sociology, Media Studies, Ethnographic Research, Anthropology, Qualitative Methods, AV-communication.