Ann Marie Beasley work email
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Throughout my career as a senior executive, I’ve positioned organizations for industry leadership and facilitated business growth through a focus on marketing strategy and best practices. There’s nothing more motivating for me than to lead teams and drive initiatives that turnaround and elevate an organization’s performance. Whether building a marketing function, reimagining brands or developing capital investment models; I develop and execute strategies that demonstrate marketing’s impact on sales and top-line performance. Highly analytical, I develop marketing initiatives based on thorough market analysis and insights, determining the best direction to ensure the companies I serve remain competitive and are positioned for market leadership. As a people manager and colleague, my approach is collaborative and participative as I work across all levels and functions; aligning people and strategy to achieve objectives. I believe in investing in the individuals that report to me to help them achieve their highest level of performance. Agile, adaptable and always ready to broaden my span of influence, I’ve worked in a diversity of industries: Healthcare – Payers & Providers; Enterprise Computing; Security; Public Sector; B2B, B2B2CIndustry Recognition: Named One of the 100 Women in Health IT to Know in Beckers Healthcare, Feb.2019Additional Strengths Include: Brand Development ǀ Portfolio Management ǀ Integrated Marketing Plans ǀ Global Go-to-Market Strategy ǀ Demand Generation ǀ Market Intelligence
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Chief Marketing OfficerLiferaftNaples, Fl, Us
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Chief Marketing OfficerChief Outsiders Dec 2019 - PresentHouston, Tx, UsChief Marketing Outsider: An ongoing, part-time executive addition to the CEO’s staff to oversee marketing strategy and implementation with compensation based on delivering business results.Chief Outsiders is the country’s largest strategic growth implementation company focused on mid-size businesses. Chief Outsiders outsources the Chief Marketing Officer role for growth and mid-size companies to add market-focused senior executives to their leadership teams when the cost or complexity of full-time executive hires do not make sense.Sample clients served: Anelto Health, ATS Group, Auvik Networks, Healthfuse, VPS, ParcelShield, Liferaftm Main Street, Clear Measure, Strategic Coach -
Chief Marketing OfficerSopheon Jun 2021 - Aug 2022Minneapolis, Mn, Us -
Svp, Chief Marketing OfficerAllscripts Mar 2016 - Sep 2019Chicago, Il, UsOversaw marketing and sales enablement initiatives globally, defining brand strategies and organizational priorities. Provided leadership to marketing team and directed external agencies. Built the marketing function, creating organizational vision, hiring team, instituting best practices; and developing new sales enablement strategies and tools, including lead generation management and KPIs. Responsible for creating alignment across Allscripts business units and departments to drive sales, improve market share, and optimize profits and success. Oversaw comprehensive portfolio management, creation of a multi-year solution vision to help facilitate roadmap development, and in-depth market intelligence and competitor expertise.Rebranded and created a new corporate value proposition; and drove 40% increase in Share of Coverage through new content strategy and improved media partnerships. -
Vice President Marketing StrategyAllscripts Apr 2013 - Feb 2016Chicago, Il, UsResponsible for leading Allscripts' Market Strategy Team for the Population Health Business Unit responsible for portfolio management, strategic planning, solution management and sales enablement.
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Vice President, Strategic MarketingCa Technologies 2011 - 2013San Jose, California, UsDrove change in go-to-market strategy across the corporation and developed portfolio strategy and capital investment model to enhance competitiveness. Provided leadership to marketing team.Defined and led stage-gate governance process for product launches that improved efficiency and quality and ensured alignment across functions -
Vice President, Strategy & Product Management, Security BusinessCa Technologies 2010 - 2011San Jose, California, UsRecruited to help define strategy for the security business and progressed to broader role focused on corporate portfolio management initiatives.
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Vice President, Strategy & General ManagerSymantec 2008 - 2009San Jose, California, UsSelected to take identity verification solution brought forth as member of incubation team and lead development of roadmap, monetization model and go-to-market strategy. Held full project P&L ownership. Built a strong pipeline of potential customers within 6 months of funding approval -
Vice President, Office Of Strategy ManagementSymantec 2005 - 2008San Jose, California, UsWorked closely with CEO and COO on market analyses and M&A activities and drove overall portfolio investment strategy. Created the company’s first Office of Strategy Management, developed investment model, analyzed corporate portfolio and introduced dashboard that helped leaders make more informed decisions.
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Vp, Industry SolutionsSymantec Jan 2003 - Apr 2005San Jose, California, UsPromoted to lead execution of new go-to-market strategy focused on vertical markets. Demonstrated thought leadership in security, accelerating industry, customer and partner awareness through proactive outreach and white papers.Doubled revenue and pipeline by tailoring product, marketing and sales strategy to the unique needs of specific verticals, including financial services, healthcare and utilities.
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Sr. Director/ Acting Vice President, MarketingSymantec 2001 - 2003San Jose, California, UsRetained post-acquisition of Axent Technology to set overall marketing strategy and lead product marketing and business development initiativesAdditional Experience: AXENT TECHNOLOGIES – Director, Product Marketing; GTE CYBERTRUST – Product Line Manager, Product Technology Specialist; GTE GOVERNMENT SYSTEMS, INFOSEC – Program Manager, Software Development Manager
Ann Marie Beasley Skills
Ann Marie Beasley Education Details
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Le Moyne CollegeDual Major: Math & Computer Science -
Aea/StanfordExecutive Education Program
Frequently Asked Questions about Ann Marie Beasley
What company does Ann Marie Beasley work for?
Ann Marie Beasley works for Liferaft
What is Ann Marie Beasley's role at the current company?
Ann Marie Beasley's current role is Chief Marketing Officer.
What is Ann Marie Beasley's email address?
Ann Marie Beasley's email address is an****@****eon.com
What is Ann Marie Beasley's direct phone number?
Ann Marie Beasley's direct phone number is +161778*****
What schools did Ann Marie Beasley attend?
Ann Marie Beasley attended Le Moyne College, Aea/stanford.
What skills is Ann Marie Beasley known for?
Ann Marie Beasley has skills like Enterprise Software, Go To Market Strategy, Strategy, Product Management, Competitive Analysis, Cross Functional Team Leadership, Sales Enablement, Saas, Leadership, Business Development, Business Alliances, Strategic Partnerships.
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