I joined Henry Schein, the world’s largest provider of health care solutions to office-based dental and medical practitioners, as the Vice President of Global Corporate Media Relations in 2016. Since then I have led a global media relations team responsible for all strategic media relations for the company’s corporate brand, including its core business units – dental, medical, and technology and value-added services – and Henry Schein Cares, the company’s global corporate social responsibility program.

Pride Live is a social advocacy and community engagement organization for the LGBTQ+ community. Co-Founder of the Stonewall National Monument Visitor Center, the first LGBTQ+ visitor center within the National Parks System. In doing so, Pride Live will reunite the Stonewall Inn and preserve, advance, and celebrate the legacy of the Stonewall Rebellion.Co-Founder of Stonewall Day, a global campaign created with one purpose in mind - to never forget the courageous individuals who stood up for what they believed without realizing that their actions would one day pave the way for the rights and privileges that LGBTQ+ individuals enjoy today.

EmblemHealth is a non-profit health benefits and wellness company. During my time with the business, I held two different roles. My most recent was as Senior Director of the Communications Strategy. I was responsible for managing all corporate communications and creative services for the organization and its subsidiary, AdvantageCare Physicians.Key contributions and achievements:▪ Led a cross-functional team and provided counsel to business leaders to drive internal communications and culture change to support CEO transition and the company’s business transformation. ▪ Developed and executed public relations and thought-leadership programs aligned with strategic marketing plans to proactively advance EmblemHealth's business interests and reputation in the marketplace. ▪ Sought new and innovative ways to expand and increase brand awareness, including the launch of “Who’s Caring For You?”, the Official EmblemHealth blog on health and wellness in New York.

When I first joined EmblemHealth, I was the Director of the Communications Strategy. As a part of this role, I directed and managed the development and implementation of both internal and external communications and public relations programs. I led a 30-strong team and collaborated with two agency partners. Key contributions and achievements:▪ Led communications and brand strategy for the acquisition of four independent medical groups to form AdvantageCare Physicians, the largest physician-led practice in the New York metropolitan area. ▪ Launched health care reform campaign to educate consumers about health insurance options under the Affordable Care Act; created an online portal, the Health Care Reform Hub.▪ Deployed the first employee brand engagement survey—raised overall brand attribute scores by 9 percentage points (70% in 2012 to 79% in 2013) and brand buy-in scores by 6 percentage points (79% in 2012 to 85% in 2013).

As the Senior Director of Marketing & Communications at Mount Sinai Medical Center, a premier academic medical center internationally acclaimed for excellence in patient care, education and research, I directed all marketing and communications programs. With a team of 20 employees working with me, as well as 12 additional employees and three agency partners, we drove the strategic planning, media relations, advertising, social media, executive and employee communications for the business.Key contributions and achievements:▪ Developed strategies to enhance reputation and positioned Mount Sinai as the best destination for the most complex and comprehensive care—named to the Honor Roll of America’s elite hospitals by U.S. News & World Report.▪ Successfully forged and maintained relationships with trade, national, and social media to advance the institution's strategic initiatives; worked with key public health/science experts to identify compelling stories for media.▪ Led rebranding efforts to revitalize Mount Sinai with a new brand platform – Another Day, Another Breakthrough – identity system, and naming architecture.

ORBIS International is a non-profit development organization in New York, dedicated to eliminating avoidable blindness worldwide. In my role as Director of Global Communications and Branding, I initiated the communications strategy to help raise visibility, unify core messages, and build brand identity locally, nationally, and internationally. While the communications team I managed was based in New York, we collaborated with professionals across the globe, including in Bangladesh, China, Ethiopia, India, and Vietnam. Key contributions and achievements:▪ Established media relationships and secured top-tier media placements in Africa, Asia, Europe, Middle East, and North America about avoidable blindness and ORBIS’ sight-saving work.▪ Redesigned www.orbis.org, consolidating 11 independent sites to a global portal, and launched marketing initiatives that increased traffic by 15% and increased online donations by 10%. (Website has since been redesigned.)▪ Realized $1,500,000 in revenue by enhancing professionalism and quality of messages delivered in direct appeals.

Collaborated with Sales and Marketing teams, among others, to publicize Aetna's diverse product and service portfolio and ability to serve new market segments. Led internal communication efforts to build business literacy and enhance employee engagement. Built relationships with media and promoted corporate social responsibility programs.

Leveraged ethnic marketing expertise to execute comprehensive strategy to transform corporate culture to include diversity as a primary business strategy. Collaborated with advertising and corporate leadership teams to rebuild Texaco's image within minority communities. Developed national speakers' bureau to promote mission to key civic and community groups.

Developed marketing-based communication programs focused on community involvement, diversity and sponsorships targeted to general and ethnic media and consumer markets. Provided leadership to day-to-day account activity, media outreach, and strategic client counseling.