Ann-Marie Tan Weinand Email and Phone Number
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Transformational growth and marketing leader that builds high performance global teams specializing in omni-channel marketing, scalable growth, innovation and P&L management. Leveraging her experience from Fortune 500 companies, Ann-Marie is currently investing and working with businesses, where success requires being a player-coach, and actually doing much of the work. This means boot- strapping or early-stage/start-up experience, and leading a challenger brand/business inside a larger company. This includes rolling up her sleeves and being highly adaptable sometimes in a resource-lean, fast-paced and often ambiguous environment.A seasoned Growth & Brand Marketer who knows how to deploy the right mix of marketing tools to connect with targeted consumers, she is highly proficient with 360 marketing execution, lifecycle marketing and the deployment of digital marketing and automation tools, including Email, Display, Retargeting, Affiliate, Web Video, SEO/SEM, Social and Mobile. She has also led large teams for international expansion.SKILLS SET: - Innovative with creative thinking mindset- Highly analytical and strategic- Entrepreneurial and financially savvy- Comfortable and adaptable to constant change- Organizational leadership and team development, leading through influence with flexible and effective leadership style- Strong communication skills - Complex, creative problem-solving - Highly resourceful (stretches people and money; compresses time; makes things happen) GLOBAL EXPERIENCE Having lived and worked in US, LATAM, Europe, Asia, Australia and the Middle East, Ann-Marie has travelled to over 100 countries and conducted business in 38 countries. She is global minded and an expert in cross-border business negotiations.
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Fractional Chief Growth And Marketing OfficerWeinand EnterprisesSalt Lake City, Ut, Us
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Board MemberGo For Yours Dec 2024 - PresentLos Angeles, Ca, Us -
Head Of Global Growth & Brand StrategyCpa Australia Jan 2024 - PresentSouthbank, Victoria, AuScaling the international expansion of the organization with innovative growth strategies that will pave the way for further market penetration and member satisfaction especially in hyper growth markets.Driving global brand development, amplification and consistency, furthering the 138 year-old brand in its reach and consideration. This includes building trusted relationships with wide network of government bodies and enterprise clients. -
Director Brand Marketing & CommunicationsWestern Governors University Jan 2021 - Feb 2024Salt Lake City, Ut, UsDrove brand elevation for the largest nonprofit online university in the U.S achieving highest enrollment numbers in record history with over $100M+ budgetWith over $1BN in revenues and 500K graduates, WGU is transforming the higher education space with its student-centric innovation. -
Svp, Head Of MarketingMonolith 2022 - 2023New York, New York, UsProvided strategic growth and market expansion of the 13 acquired consumer brands (Household, Baby, Pet) in 15 countries.Drove financial turnaround and sustainability, mergers and acquisitions and improved brand valueRebuilt infrastructure for successful mergers and acquisitionsVC investment. Equity incentivization -
Global Innovation, Permissible Snacking LeadThe Hershey Company 2017 - 2019Hershey, Pennsylvania, UsLed the development of a new foundational pillar to transform the confectionary portfolio into healthier snacking options, accelerating shareholder valueMost successful launch: Reese’s Thins, #1 Halloween candy 5 years running, $100M launch in the first year -
Global Head Of Fragrance And Personal CareMary Kay Global 2015 - 2017Addison, Tx, UsLed global product development and marketing campaigns of the $1.38 BN Fragrance, Personal Care and Holiday Gifting businesses to ensure continuous growth and profitability in over 38 countries.Drove the successful launch of 12 fragrances, 9 Personal Care sets and 2 Holiday Gifting Campaigns to excite the 3.5MM independent beauty consultants with a coveted yearly innovation pipeline at national conferences and sales events.Led a global team that collaborated closely with country teams, cross-functional project teams, agency partners and salesforce. Exceeded sales target with 18 successful global launches, opening of 2 new markets in LATAM (Peru and Columbia) -
Group Brand ManagerSignet Jewelers 2015 - 2016Akron, Ohio, UsAs part of the Signet acquisition transformation:Drove overall global brand strategy and innovation for all Signet Dallas-based brands worth over US$1.9 BN (Zales, Zales Outlet,Peoples, Mappins, Piercing Pagoda and Gordons) as part of the acquisition.Directed key initiatives for “Ever Us”-the industry’s biggest product launch since the days of Debeers’s diamond beacons, which in one month (Oct’15) garnered over $3.8MM in sales.Launched the award-winning advertising “Ever Us 2-stone ring” and “A Diamond Kind of love” campaign -
Senior Brand ManagerReckitt 2013 - 2015Slough, Berkshire, GbManaged French’s sauce brands (French’s Mustard, Ketchup and Worcestershire sauces) $300MM business in the US and UK. Accountable for both countries’ P&L. When I took over French’s, growth was stagnant for last 2.5 years and through innovation and pricing restructuring, I was able to deliver a +5% YOY growth. -
Global Brand Lead, Color CosmeticsAmway 2011 - 2013Ada, Michigan, UsDeveloped global portfolio strategyrefresh and brand repositioning, SKU rationalization (47%) and development of new advertising campaignsContributed US$148M to the Eye category (2 Mascaras, Eyeliner Eye shadow palette) and Face category (Primer, BB cream,Illuminators) to close portfolio gaps and re-capture market share in over 37 countries -
Vp, Global MarketingV-Kool 2008 - 2010International marketing- Launched its first global brand campaign which garnered over 350% uptake.Growth of V-Kool distribution across Asia-Pacific, particularly in China. -
Head Of Marketing CommunicationsL'Oréal Jan 2004 - Apr 2006Paris, Fr
Ann-Marie Tan Weinand Skills
Ann-Marie Tan Weinand Education Details
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Thunderbird School Of Global ManagementGlobal Management -
Essec Business SchoolLuxury Brand Management
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Murdoch UniversityMass Communications
Frequently Asked Questions about Ann-Marie Tan Weinand
What company does Ann-Marie Tan Weinand work for?
Ann-Marie Tan Weinand works for Weinand Enterprises
What is Ann-Marie Tan Weinand's role at the current company?
Ann-Marie Tan Weinand's current role is Fractional Chief Growth and Marketing Officer.
What is Ann-Marie Tan Weinand's email address?
Ann-Marie Tan Weinand's email address is an****@****orp.com
What is Ann-Marie Tan Weinand's direct phone number?
Ann-Marie Tan Weinand's direct phone number is (616)676*****
What schools did Ann-Marie Tan Weinand attend?
Ann-Marie Tan Weinand attended Thunderbird School Of Global Management, Essec Business School, Murdoch University.
What skills is Ann-Marie Tan Weinand known for?
Ann-Marie Tan Weinand has skills like Global Product Development, Positioning, Thailand, Consulting, Luxury, Europe, Market, Channel, Units, Credit Cards, Territories, Vendors.
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