Ann Mcguire

Ann Mcguire Email and Phone Number

Marketing Manager @ DTEN
New Haven, CT, US
Ann Mcguire's Location
New Haven, Connecticut, United States, United States
Ann Mcguire's Contact Details
About Ann Mcguire

Marketing and content director skilled at creating awareness and generating demand for global B2B tech and service companies. VOC focused. Experience across all marketing disciplines including brand strategy, corporate communications, PR, digital marketing, content development, demand generation, and events.

Ann Mcguire's Current Company Details
DTEN

Dten

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Marketing Manager
New Haven, CT, US
Ann Mcguire Work Experience Details
  • Dten
    Marketing Manager
    Dten
    New Haven, Ct, Us
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  • Intelliboard
    Content Manager
    Intelliboard Feb 2024 - Present
    Monroe, Ct, Us
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  • Vcom Solutions
    Director Of Marketing
    Vcom Solutions Aug 2019 - Feb 2024
    San Ramon, Ca, Us
    Develop, manage, and execute on marketing and communications strategy for privately-owned IT asset management software and managed services provider • Drive the conception, execution, and optimization of comprehensive content, digital campaigns, social media strategies, PR initiatives, and sales enablement programs• Build, manage, and maintain content repository, amassing hundreds of assets spanning podcasts, videos, eBooks, newsletters, infographics, blog posts, corporate presentations, and beyond.• Established and manage Rev Gen-focused event program target current clients and prospects. Program has resulted in a 4x increase in event-driven logos and added $2.5 million in annual revenue to date.• Instituted Partner Marketing program to grow engagement with channel vendors, increase event sponsorships, and drive lead generation; tripled partner activities in 12 months. • Proactively identified and successfully implemented materials and programs to drive revenue growth, fostering seamless collaboration across multiple departments within the Revenue Generation team.• Leverage internal stakeholders, SMEs, and clients as communications assets to demonstrate industry leadership and ignite customer engagement and lower marketing costs.• 2022 Chairman’s Club Award Winner.
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  • Sightlines, A Gordian Company
    Manager Of Marketing Communications
    Sightlines, A Gordian Company Jan 2017 - Jan 2019
    SIGHTLINES, A GORDIAN COMPANY, Guilford, Connecticut January 2017 – January 2019 Manager, Demand Generation, Facilities Planning 2018 - 2019Promoted to create and lead demand generation programs to increase sales opportunities for educational data services division• Developed integrated marketing campaign plan to support sales goals and cement corporate position as industry leader• Executed targeted campaign strategy focused on cross/up sell opportunities resulting in 25% increase in sales engagement • Leveraged internal stakeholders as communications assets to develop effective campaign assets (e-books, webinars, email blasts, bylined articles) • Spearheaded targeted lead gen program for successful 90-day launch of new product, resulting in 200% increase in market engagement• Increased prospect database through innovative 3rd party campaigns that resulted in a 300% increase in MQLs and 1,000+ net new names• Produced low-cost, high-impact dimensional mail program to secure meetings with 50 top prospects; response rate of 30% for first wave• Guided corporate event speaker submission program (35 conferences) to a 95% speaker acceptance rate• Implemented email nurture program moving prospects through the buyer journey and speeding sales engagementMarketing Communications Manager 2017 - 2018Recruited to implement corporate rebrand, develop corporate messaging, and align all marketing activities with strategic business objectives• Developed cohesive collateral, content, presentations, and proposals in alignment with new corporate mission• Implemented rebrand of existing assets; increased corporate library usage through SharePoint implementation• Launched internal communications program to broadcast and gain buy-in on crucial marketing initiatives• Coordinated 30+ national and regional trade shows and conferences• Developed brand awareness program leveraging industry association groups to extend corporate footprint
  • Tangoe
    Director Of North American Marketing
    Tangoe Jan 2015 - Jun 2016
    Indianapolis, Indiana, Us
    TANGOE, INC., Orange, Connecticut January 2005 – June 2016 Director, North American Marketing 2015 - 2016Promoted to drive B2B demand generation for division responsible for 80% of global revenue• Created integrated lead gen programs across multiple products, resulting in 25% increase in top of funnel opportunities, 6% increase in website traffic• Launched recurring product demo program that leveraged internal subject matter experts and increased greenfield leads by 5x in 12 months• Planned annual NA marketing budget allocations• Used metrics to evaluate regional sales initiatives performance and ROI• Constructed and monitored all sales campaigns, content offers, SEA programs
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  • Tangoe
    Senior Marketing Communications Manager
    Tangoe Jan 2005 - Jan 2015
    Indianapolis, Indiana, Us
    Hired to develop marketing strategies to define nascent market and position Tangoe as industry leader; supported business growth from $11M to $250M in ARR.• Implemented dozens of innovative brand and lead gen programs that established TEM technology as a global business standard • Shepherded organization’s transition from traditional marketing strategies to digital and new media solutions with higher ROI• Developed ongoing 1-day educational seminar series leveraging internal stakeholders, resulting in increased BU sales of 300% in first two years • Launched best-of-breed webinar program as primary lead generation tool that increased leads by 400% over three years and was expanded to divisions in APAC, LATAM, and EMEA• Directed creation of all marketing and sales assets, driving efficiencies through development of in-house creative team, driving team members into larger roles• Spearheaded creation and implementation of global digital asset library• Executed annual User Summit for 300 clients in support of new product launches, developing 60+ sessions with client participants; coordinated all venue logistics• Leveraged successful relationships with internal stakeholders to establish them as industry experts and utilize as PR and marcom assets
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  • Spitfire Marketing
    Owner
    Spitfire Marketing Mar 2001 - Jan 2005
    Oversaw copywriting, design, and marketing services for dozens of clients in diverse business sectors including technology, healthcare, manufacturing, entertainment, and financial services. Worked with projects, including interactive Web content, feature articles, direct mail, press releases, corporate identity programs, marketing plans, advertising, data sheets, multimedia presentation scripts, white papers, corporate brochures, and case studies.

Ann Mcguire Skills

Marketing Communications Copywriting Marketing Management Corporate Communications Advertising Publishing Editorial Web Content Project Management Writing Social Media Marketing Start Ups Strategy Copy Editing Direct Mail Photography B2b Marketing Strategy Newsletters Vendor Management Magazines Social Media Online Marketing Blogging Direct Marketing Brochures Content Development Business To Business Freelance Writing Publications Social Networking Telecommunications Writing Skills Entertainment Television Web Content Writing

Ann Mcguire Education Details

  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    Marketing Strategy
  • Berkeley College
    Berkeley College
    General

Frequently Asked Questions about Ann Mcguire

What company does Ann Mcguire work for?

Ann Mcguire works for Dten

What is Ann Mcguire's role at the current company?

Ann Mcguire's current role is Marketing Manager.

What is Ann Mcguire's email address?

Ann Mcguire's email address is am****@****nes.com

What is Ann Mcguire's direct phone number?

Ann Mcguire's direct phone number is +120385*****

What schools did Ann Mcguire attend?

Ann Mcguire attended Cornell Johnson Graduate School Of Management, Berkeley College.

What are some of Ann Mcguire's interests?

Ann Mcguire has interest in Reading, Health, Children, Education, Environment, Photography, Science And Technology, Human Rights, Civil Rights And Social Action, Poverty Alleviation.

What skills is Ann Mcguire known for?

Ann Mcguire has skills like Marketing Communications, Copywriting, Marketing, Management, Corporate Communications, Advertising, Publishing, Editorial, Web Content, Project Management, Writing, Social Media Marketing.

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