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I love composing. The rhythm and flow of putting words together to tell a story in just the right way makes me totally jazzed. Harnessing the power of the written word is the common note throughout my career.Today, as a freelance writer, I help busy business owners create and execute content marketing strategies that generate leads and strengthen customer relationships. Articles. Blog Posts. Email Campaigns. Ebooks. I translate business messages into clear, audience-appropriate, actionable text – with just the right amount of zing – to catch a busy reader’s attention and imagination. Backed by my lifelong love of writing, combined with 20+ years of strategic marketing experience, I help clients execute from idea through metrics, and every step in between.I’m an experienced freelance writer who:• Maximizes the power of words in all communication forms• Turns ideas and insights into strategic content marketing programs and tangible business results• Translates complex information into creative and compelling content• Writes to fit a range of formats and stylesLet's collaborate on your next content marketing project. I'm ready to be your company's Write Hand Ann.Specialities: #contentmarketing, #emailmarketing, #smallbusinessmarketing, #b2bmarketing, #freelancewriting
Write Hand Ann
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Freelance WriterWrite Hand Ann Jan 2019 - PresentKansas City, Missouri AreaI help busy business owners tell their stories through compelling content that stands out from the crowd, generates leads, and nurtures customer relationships. • Blogs, e-newsletters, and web content • Email and direct mail campaigns • Case studies, white papers, and ebooks • Ghostwriting for articles for publication, online or in print • Social media posts Focus areas include small business, financial services, employee benefits and marketing topics. I'm also a successful ghostwriter for CEOs and thought leaders with articles published by Entrepreneur, Forbes, and StartupNation.
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Director - Small Business Segment MarketingMetlife 2015 - Dec 2018Developed and executed strategies to increase awareness of MetLife’s employee benefits offerings; drive call/quote activity and closing ratios; and increase market share in the small business segment. In plainer words, I led a team of marketers who designed campaigns to engage benefits brokers and buyers. On a daily basis, we created strategies, crafted messages, and developed content that cut through clutter and drove clicks, downloads and leads. -
Director - Broker & Employer MarketingMetlife 2009 - 2015- Led team to conceive, execute and track marketing campaigns that promoted product differentiators, service capabilities and thought leadership insights to drive awareness, consideration and qualified leads.- Redefined content delivery for MetLife's Annual Employee Benefit Trends Study from 50+ page book to dynamic online experience. In the first 6 months, site exceeded annual goals for unique visits and downloads. Notably, results achieved while also reducing the budget by half compared to prior year.
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Director - Intermediary MarketingMetlife 2004 - 2009- Led team focused on marketing strategy development and execution targeting benefits brokers and consultants, including messaging and content management; targeted acquisition strategies to increase quote/sales activity and broker penetration; and campaign measurement and tracking.
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Marketing Manager - Small BusinessMetlife 2000 - 2004- Designed and executed marketing strategy for MetLife's Small Business Center, including brand and value story; direct marketing programs; field sales communication and recognition; and internal communications for sales and service organization.
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Marketing Manager - Workplace BenefitsBma 1996 - 2000Kansas City, Missouri Area- Led marketing strategy and execution for new product launches; coordination and execution of market research; design and development of marketing collateral and tools; re-branding strategy for Workplace Benefits division; and all field sales communications, including sales contests.
Ann M. Clifford Skills
Ann M. Clifford Education Details
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Journalism & Mass Communications
Frequently Asked Questions about Ann M. Clifford
What company does Ann M. Clifford work for?
Ann M. Clifford works for Write Hand Ann
What is Ann M. Clifford's role at the current company?
Ann M. Clifford's current role is Freelance Writer • Content Marketing Expert • Your Write Hand Ann for Blogs, Email, Case studies, Social posts & more.
What is Ann M. Clifford's email address?
Ann M. Clifford's email address is ac****@****ife.com
What is Ann M. Clifford's direct phone number?
Ann M. Clifford's direct phone number is +181620*****
What schools did Ann M. Clifford attend?
Ann M. Clifford attended Kansas State University.
What skills is Ann M. Clifford known for?
Ann M. Clifford has skills like Insurance, Employee Benefits, Term Life Insurance, Marketing Strategy, Disability Insurance, Marketing, Digital Marketing, Life Insurance, Direct Marketing, Health Insurance, Financial Services, Analytics.
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