Anna Molly Email & Phone Number

New York, United States

New York, NY, US

As an adjunct professor of marketing, I teach undergraduate sophomore students the principles and applications of market research, emphasizing its importance in the fashion industry and beyond. My responsibilities include:- Designing and delivering engaging, industry-relevant curriculum focused on market research methodologies, secondary data analysis, and.

New York, NY, US

• Driving effective decision-making on complex issues of scope, design, architecture, and process
• Initiating and setting program goals according to key organizational and client strategic objectives
• Planning advertising programs from start to completion, involving deadlines, milestones, and processes
• Devising evaluation strategies to monitor performance and determine the need for improvements

US

• Owned and lead large projects from start to finish, acting as one of the primary points of communication with the client and directing internal project teams' efforts, including delegating work to other producers and.
• Created, managed, and overseen key project plans and documentation, including scope, schedule, and estimates. Manage the process of asset distribution and other project workflows
• Used strong creative, strategic, and technical acumen to contribute to project or client goals, working alongside stakeholders from our creative and development teams
• Identified project risks, formulate mitigation strategies, and confidently and clearly communicate them

US

Brooklyn, NY, US

• Successfully managed two CMS accounts for the design and development of the Medicare website. Supporting excellence in service delivery and client satisfaction for product management and customer experience teams
• Helped improve the Medicare website for a seamless web and mobile experience by providing the client with newer and better design and development ideas while influencing the user experience and strategy
• Led the team of UX/UI designers, working alongside two development teams. Helping to define project scopes, leading projects from ideation to completion, assisting with user experience research and data analysis

New York, NY, US

• Worked on all digital projects from digital advertising to websites of all sizes
• Held together and proactively moved web projects along the entire lifecycle from definition of estimates, scope of work, and comprehensive project plans, through to QA and launch
• Effectively led workflows across multiple digital engagements, keeping tasks on course and timelines on track and projects on budget
• Collaborated with cross-disciplinary teams to manage their contributions to digital projects and ensure client needs and objectives are translated into effective solutions
• Fulfilled the project management responsibilities of scope definition, proposal writing, billing, client service, project plan creation, process management, quality assurance, etc.
• Maintained day-to-day relationships as a strategic partner to multiple clients

New York, NY, US

• Configured, updated, and maintained a variety of websites and apps
• Collaborated with Design and Editorial teams to optimize digital publishing content, including copy, links, photos, videos, etc.
• Assisted with Quality Assurance/testing of websites and apps on multiple devices and browsers
• Collaborated with Business Development, Sales, and Marketing teams to aggregate and convert raw data
• Worked on digital workflow development and documentationSkills:
• Proficient in Google Analytics (or a similar analytics platform)

New York, New York, US

• Increased companies’ revenue through identifying digital trends, optimize spend and performance based on the industry insights
• Proposed successful upselling tactics to the sales team to use by utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Created a full turnkey media plan for the company's first mobile app. Have proposed five new digital products for the company to determine
• Built marketing decks for meetings, RFP pitches, Case Study decks, and Wrap Up reports
• Worked closely with sales, media planning, marketing research, programmatic, data and trading desk teams to allocate client budgets and deliver best results on their KPI's

New York, New York, US

• Received 200+ hours of training developing digital marketing skills in SEO, SEM, Paid Social, Google Analytics, Google Adwords, and Excel
• Obtained extensive knowledge of SEM and specific tools such as AdWords through training done by a Google Employees
• Bing Ads, Google Analytics, and AdWords certified

Austin, TX, US

• Successfully managed over 15 accounts. Supported excellence in service delivery, client satisfaction, and strategic growth of the assigned account portfolio in support of the sales team
• Strategized and created media plans based on creative briefs for advertising proposals budgeting up to $600,000
• Up-sold client campaigns (up to $50,000) through assisting sales with campaign measurement efforts to ensure campaign metrics are robust and meet client campaign objectivesSkills include:- Proficiency in MS Office.

New York, US

• Raised company's revenue by $400,000 in a 6-month period by generating new client business and partner relationships with various world-famous brands
• Managed iOS, Android, Unity apps and various website developments (The Goose Island App has received gold W3 Award)
• Initiated discovery and product strategy, set timelines for project phases, outlined budgets and pipelines. Oversaw project builds / Extensive Q&A testing
• Developed and managed online social media marketing campaigns, influencer programs, paid social initiatives. 3 social media accounts, 20,000 followers on Facebook and Instagram, and over 1,000,000 likes and.

Lake Forest, California, US

• Established and supervised client accounts (124 stores) in NYC area – contacted and visited clients regularly to establish a strong relationship
• Provided daily competitive Intel and market analysis; created regular status reports
• Led product training to medium (7-10 people) and large (30-50 people) groups focusing on sales training needs
• Reached 157% of the Stretch base sales goal of Jawbone products in NYC during 1st and 2nd Quarters of 2014Personal Achievements:· Established successful relationships with other companies and was working on a few.

• Wrote various fashion, art, and political articles
• Assisted during the editing process: design layout ideas, copyright
• Assisted with strategic planning and management of original marketing and social media campaigns
• Assisted with planning and execution of 5 events, including the opening of Nicola Formichetti Pop-Up Store in NYC, premiere fashion shows, and presentations of emerging Russian and American designers during New York.

New York, NY, US

• Obtained important marketing research on cultural and business trends using Google, MRI, and Mintel
• Created and shaped creative brief and project strategy (Think map)
• Provided creative ideas for mood boards and special events
• Worked closely with the design team, helping them to come up with creative and innovative UX experiences

Encinitas, CA, US

• Boosted sales and established successful communication of the brand with vendors like Apple, Nordstrom, and Best Buy
• Worked on creative advertising and marketing ideas. Suggested brand to change their original packaging and came up with a new tagline for their line extension. Today, Friends are being sold in a black Jewelry looking.
• Initiated and developed brand relationships with media outlets and other brands for possible collaborations. As a result, I was able to place Friends product on the opening episode of Project Runway All-Stars season 3.

• Worked as a talent manager
• Sustained business partnerships with record labels and talent promotion agencies
• Identified and supported talent in events participation (Grammys 2012), managed talent`s tour including booking, scheduling, team recruitment, travel arrangements
• Cooperated with PR departments, worked on an advertising-promotional nationwide campaign and tour promotion
• Co-produced two music videos and managed artists social media that reached over 100K followers and fans

• Financial planning
• Portfolio management
• PR
• Business Communications
• Business Planning
• Social media management

Glendale, California, US

• Worked as a casting manager assistant
• Provided assistance during production process
• Arranged and organized studio
• Helped Challenge department on creating different challenges for contestants

• Worked as a program/news writer, television host, program producer and program editor
• Collaborated, conducted interviews and operated as a concert/tour manager for various bands

Santa Monica, California, US

• Worked as a tour manager (booking, mapping, finance, scheduling)
• Coordinated media and sponsors relationships

RU

• Obtained positions of MTV's correspondent and casting producer

Master’S Degree, Digital Media And Communications

Mba Course, Elective, Digital Marketing

Associate'S Degree, Advertising And Marketing Communications

Course, English

Master’S Degree, Journalism (Broadcasting, Pr And Publishing)