• Communications consultant providing content marketing, marketing services and PR, development and execution• Wide-range of projects including collateral, press releases, video scripts, case studies. • Selected clients include Cole Real Estate, DocBookMD, United Way, Emerson Process Management, JobCannon, Campus2Careers, Bridge ATX, nGenera, Motorola, PeopleFund, Porter-Novelli, Impact Austin, Austin Women in Technology.Visit my website at http://anntaylorcontentmaster.com/

Communications and public relations strategist providing content, marketing services, PR and other communication services to a wide-range of clients including SoftNAS (cloud NAS), Wylei (predicitive digital content and marketing automation), Southwest Engineers (civil engineering) and Lucid Audio (consumer headphones).

Communications and public relations strategist providing content, marketing service, PR and other services.

• Developed company’s first marketing and lead generation programs to drive new business. • Developed new company branding, messaging, website and collateral; responsible for company’s first foray into analyst and media relations including writing press releases, award entries, case studies and analyst briefings. • Supported and coordinated with sales team on pipeline; wrote RFPs, email blasts and newsletters; managed roll-out of new lead management software.

• Rebuilt department including development of marketing plan & strategy tied to corporate strategic plan; introduced new processes including project management; budget savings of $10K+. • Responsible for all marketing/PR strategy and execution including branding, messaging, collateral development, website, social media, media relations and other deliverables. • Within first year, fundraising increased by $500K following years of decline. • Developed media strategy to announce a new… Show more • Rebuilt department including development of marketing plan & strategy tied to corporate strategic plan; introduced new processes including project management; budget savings of $10K+. • Responsible for all marketing/PR strategy and execution including branding, messaging, collateral development, website, social media, media relations and other deliverables. • Within first year, fundraising increased by $500K following years of decline. • Developed media strategy to announce a new educational program, Middle School Matters; worked closely with school administrators and staff to hold press conference attended by all local TV outlets and Austin American-Statesman. Result was attendance by more than 60 community members, AISD Board members and staff and United Way Capital Area members and staff. Extensive media coverage of new initiative.• Responsible for media strategy and execution to announce $1 million gift to United Way by Samsung Austin Semiconductor. Very successful press conference and coverage totaling $25K. Show less

As PR & AR Director, I led all aspects of global public relations, analyst relations, customer reference program, speaking engagements, white papers and case studies. Hired to revamp fledgling PR & AR program to gain greater market share and sales; company grew more than 50 percent year-over-year. Major Contributions: • Launched and positioned products globally leading to increased sales and market share.• Developed/managed 1st customer relationship program for case… Show more As PR & AR Director, I led all aspects of global public relations, analyst relations, customer reference program, speaking engagements, white papers and case studies. Hired to revamp fledgling PR & AR program to gain greater market share and sales; company grew more than 50 percent year-over-year. Major Contributions: • Launched and positioned products globally leading to increased sales and market share.• Developed/managed 1st customer relationship program for case studies, speaking engagements and sales references.• Delivered 30 percent increase in media coverage compared to previous year including placements in USA Today, The Register (UK), IT Week (UK), Information Week, eWeek.• Hands-on writer and editor for press releases, marketing collateral, briefing materials, presentations.• Managed press and analyst tours and customer roundtables every 6 months achieving significant coverage.• Managed and direct work for five in-country PR agencies. Show less

I was hired into the company to deliver market-moving PR & AR expertise to raise company profile and attract attention for successful sale to Symantec 10 months later.Major Contributions: • Delivered more than a 50% increase in media coverage compared to previous year including placements in Fortune, Forbes, Investor’s Business Daily and Financial Times. • Reduced PR agency spending by 30% while increasing coverage and output.• Achieved record number of industry awards… Show more I was hired into the company to deliver market-moving PR & AR expertise to raise company profile and attract attention for successful sale to Symantec 10 months later.Major Contributions: • Delivered more than a 50% increase in media coverage compared to previous year including placements in Fortune, Forbes, Investor’s Business Daily and Financial Times. • Reduced PR agency spending by 30% while increasing coverage and output.• Achieved record number of industry awards including Top 25 Company in Fortune, Always On top 100 Private Company, Frost & Sullivan Customer Value Enhancement awards. • Generated 30% more coverage by analysts compared to previous year.• Spearheaded product launches including Phish Report Network and other security products.• Retained following merger to integrate PR & AR activities with Symantec Corporate Communications. Show less

As Marketing Communications & PR Manager, I led marketing communications and PR for VC-backed start-up company. Responsible for all writing of corporate materials including marketing collateral, sales materials, white papers, positioning documents and case studies. Major Contributions:• Significantly increased company visibility via PR and marketing activities including media relations, tradeshow presence, and customer newsletter and reference program.• Redesigned company… Show more As Marketing Communications & PR Manager, I led marketing communications and PR for VC-backed start-up company. Responsible for all writing of corporate materials including marketing collateral, sales materials, white papers, positioning documents and case studies. Major Contributions:• Significantly increased company visibility via PR and marketing activities including media relations, tradeshow presence, and customer newsletter and reference program.• Redesigned company website leading to increased market visibility and sales.• Responsible for researching and executing innovative lead generation activities. • Worked closely with senior executives and sales and services teams to develop compelling customer presentations.• Generated 25% increase in placements in industry trade magazines and oil and gas publications. Show less

As Director, Marketing Communications, I hired into the company as the 1st dedicated marketing professional; spearheaded all corporate communications activities and led creation of consistent marketing and sales collateral.Major contributions: • Developed company’s first public relations program resulting in articles in the Wall Street Journal, Investors Business Daily, eWeek, Computer World, etc.; developed proactive PR plan ; managed PR agency.• Established company’s first… Show more As Director, Marketing Communications, I hired into the company as the 1st dedicated marketing professional; spearheaded all corporate communications activities and led creation of consistent marketing and sales collateral.Major contributions: • Developed company’s first public relations program resulting in articles in the Wall Street Journal, Investors Business Daily, eWeek, Computer World, etc.; developed proactive PR plan ; managed PR agency.• Established company’s first analyst relations program resulting in successful relationships and coverage in analyst reports.• Increased lead generation among Fortune 1000 companies by 50% through strategic placement and marketing at select tradeshows; outreached to customers to establish reference program.• Within weeks of start date, developed, designed and wrote new marketing collateral including datasheets, electronic evidence poster, corporate materials, ROI documents and website material resulting in a more professional image. Show less

As PR & AR Director, I was hired to raise the company profile of this VC-backed start-up company; responsible for PR, AR, messaging, internal communications and writing of marketing collateral.Major contributions:• Within weeks of start date, built new corporate communications strategy and departmental infrastructure to launch entry into new marketplace, resulting in $7M+ in sales pipeline within the first year; developed and oversaw messaging and positioning strategies.•… Show more As PR & AR Director, I was hired to raise the company profile of this VC-backed start-up company; responsible for PR, AR, messaging, internal communications and writing of marketing collateral.Major contributions:• Within weeks of start date, built new corporate communications strategy and departmental infrastructure to launch entry into new marketplace, resulting in $7M+ in sales pipeline within the first year; developed and oversaw messaging and positioning strategies.• Increased positive media coverage by 41% from previous year.• Dramatically improved analyst relations coverage and relationships, resulting in an 89% increase in positive, unpaid analyst reports and a savings of more than $180K to the marketing budget.• Writer and editor for a wide variety of compelling marketing collateral and communications materials. Show less

As PR Director, I recruited to manage company’s e-business launch following recognition as key contributor for competitor’s product launch. Major contributions:• Managed and executed integrated marketing and public relations launch in 8 weeks for company’s first New York press conference.• Achieved record media coverage of launch valued at over $200K and a company revenue increase of 59%.• Increased positive media coverage by 75% through proactive PR resulting in a national,… Show more As PR Director, I recruited to manage company’s e-business launch following recognition as key contributor for competitor’s product launch. Major contributions:• Managed and executed integrated marketing and public relations launch in 8 weeks for company’s first New York press conference.• Achieved record media coverage of launch valued at over $200K and a company revenue increase of 59%.• Increased positive media coverage by 75% through proactive PR resulting in a national, trade and local press coverage in Forbes, Fortune, Wall Street Journal, InformationWeek, InfoWorld, Computerworld and other publications.• Master logistics and scheduler for company’s e-business launch including integrating plans from various marketing division including AR, internal communications, product marketing and executive communications. Show less

As PR Manager, I was hired as the 2nd PR professional to bring additional expertise to company facing explosive growth following recent acquisition by IBM. Major contributions:• Key performer managing all PR/media relations for product launches, tradeshows, customer events, and acquisitions.• Executed and wrote strategic communication plans for myriad of press announcements.• Coordinated with Austin-based marketing and advertising departments, international media relations… Show more As PR Manager, I was hired as the 2nd PR professional to bring additional expertise to company facing explosive growth following recent acquisition by IBM. Major contributions:• Key performer managing all PR/media relations for product launches, tradeshows, customer events, and acquisitions.• Executed and wrote strategic communication plans for myriad of press announcements.• Coordinated with Austin-based marketing and advertising departments, international media relations team, PR agencies and parent company.• Liaison to international PR team including co-development of PR strategy and materials.• Key contributor in integrating PR and AR strategy.• Executed PR and AR planning and activities for acquisitions.• Managed PR agency and staff of 6. Show less

Principal client was Samsung Austin Semiconductor