Senior Brand Strategy
Current
Jun 2022 - Present
Who is Xiaolu (Annie) Wu? Overview
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Quick answer
Xiaolu (Annie) Wu is listed as Senior Brand Strategy at 亚马逊网, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Xiaolu (Annie) Wu.
Xiaolu (Annie) Wu previously worked as Director of Business Intelligence (C&CI) at Ikea Group and Ass Director at 德勤. Xiaolu (Annie) Wu holds Master Of Arts - Ma from Stanford University.
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亚马逊网
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Profile bio
About Xiaolu (Annie) Wu
With over 10 years of experience in digital and strategy, I am a senior strategist at Amazon, previously IKEA, from a consulting background. I leverage data and insights to drive growth, innovation and transformation. Best in 0-1 exploiting, or handling corporate project with complexity. See a big picture and believe execution is as important as strategy. Familiar with tech, data & AI, cross-border and retail industry.
Current workplace
Xiaolu (Annie) Wu's current company
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11 roles
Xiaolu (Annie) Wu work experience
A career timeline built from the work history available for this profile.
Director Of Business Intelligence (C&Ci)
0-1 build corporate and regional market and consumer insight function and business intelligence framework. The idea is to gain access to insights faster, sharper and closer to real life, so it helps both IKEA and local customer benefit through China's fast-evolving digital and omnichannel landscape. Lead country headquarter and marketplace business.
Jul 2019 - Jun 2022
Jun 2019 - Jul 2019
Director Of Data Products And Consulting
- iPinYou (品友, now深演智能) the largest programmatic buying DSP provider in China, also leading big data management platform provider in APAC (Forrester 2019).
- Business consulting and data solutions to APAC top MNCs: on data business analytics, attribution modeling, and leverage DSP’s RTB/PDB/PD biddings to optimize brand/sales performance.
- Product architecting: for ad-tech DMP, CDP and SCRM
- Media network: Coordinate cooperation with Mar-tech, Ad-tech players and 4A media groups.
Jul 2018 - Jun 2019
Senior Consulting Manager
Miaozhen 秒针(now MingLamp明略, highest valued AI unicorn) is a big data mar-tech features China's largest ad-monitoring database. I sell data platform (DMP, CDP, social listening) with consulting services to fortune 500s. Initiate cooperation with major data players in eco-system: Alibaba, JD, Tencent, mobile service provider &etc. Test and apply data-driven.
May 2017 - Jun 2018
Strategic Planner
Protime(点正) is one of the first, by-then the best Alibaba ISV for E-Commerce data analytics- data driven E-Commerce strategy for TMALL super brands. hands-on Alibaba Uni-Marketing: Unidesk, Databank 数据银行, Uni-Strategy策略中心 and BrandHub.
Feb 2018 - Apr 2018
Head Of Digital & Media
first Chinese joining CN office of the French boutique studio.Omni-channel means coordinating an international team to do... everything: Brand strategy, planning, concepts, creative contents, design, digital production, media planing, media buying, PR, events, fapiao. first 2 years more on digital and creatives, lean towards strategy and planning the last.
Nov 2013 - May 2017
Contultant
Same Same But Different
SAME SAME but Different is a Parisian digital boutique serving luxury brands, a brand of Mcgarry Bowen Luxury (now Dentsu Aegis) Witnessed the rise of luxury e-commerce in China, responsible for Richemont Group e-commerce launch consulting project. Work also involve digital branding and social media strategy for luxury/premium brands. Didn't realize those.
Apr 2013 - Nov 2013
Research Associate
as research associate at US foreign policy think tank at Washington D.C. Work involves research, media relations, public/governmental events.
Jan 2009 - Jun 2009
Regional Executive
Pacific Network For Reconciliation
Volunteer with this NGO community from Japan, Korea, US, UK to collect and preserve human stories of WWII.
Apr 2008 - Feb 2009
Government Affairs Specialist
Shanghai Government Foreign Affairs Office
Jul 2008 - Sep 2008
3 education records
Xiaolu (Annie) Wu education
Master Of Arts - Ma
Stanford University
Bachelor Of Laws - Llb, International Relations
Fudan University
Education record
Yale University
FAQ
Frequently asked questions about Xiaolu (Annie) Wu
Quick answers generated from the profile data available on this page.
What company does Xiaolu (Annie) Wu work for?
Xiaolu (Annie) Wu works for 亚马逊网.
What is Xiaolu (Annie) Wu's role at 亚马逊网?
Xiaolu (Annie) Wu is listed as Senior Brand Strategy at 亚马逊网.
Where is Xiaolu (Annie) Wu based?
Xiaolu (Annie) Wu is based in Jing'an District, Shanghai, China while working with 亚马逊网.
What companies has Xiaolu (Annie) Wu worked for?
Xiaolu (Annie) Wu has worked for 亚马逊网, Ikea Group, 德勤, Ipinyou, and Mininglamp Technology.
How can I contact Xiaolu (Annie) Wu?
You can use AeroLeads to view verified contact signals for Xiaolu (Annie) Wu at 亚马逊网, including work email, phone, and LinkedIn data when available.
What schools did Xiaolu (Annie) Wu attend?
Xiaolu (Annie) Wu holds Master Of Arts - Ma from Stanford University.
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