Annora Mcgarry Email & Phone Number

Burlington, IA, US

Rutland, Vermont, United States

Deliver data-driven & endlessly compelling digital experiences for a family-owned brand that specializes in baking ingredients & essentials. Collaborate with influencers & brands to tell the Ann Clark Ltd. story far and wide. Create content that gives home cooks the tools & know-how to bake confidently.

Greater Nashville Area, TN

• I drive revenue for Nashville’s premier plant nursery through research-based marketing initiatives and a focus on brand loyalty in a highly saturated marketplace.
• Increased sales by 10% during the fall of 2019 and by 24% in the spring of 2020 through improved social media and CRM engagement as well as targeted marketing campaigns backed by Google Analytics data.
• Optimized the website with a focus on user experience and SERP performance, increasing unique visits to the website by 29% and visits via organic search by 24% in six months, which caused website revenue to skyrocket.
• Orchestrated a project to migrate to a new e-commerce platform. Collaborated closely with retail staff and the e-commerce company to meet deadlines and to fine-tune the functionality of the website. Leveraged customer.
• Produce educational content designed to improve customer loyalty and engagement with the brand while growing the website's organic reach. Created a wide range of deliverables from educational videos and webinars to.
• Leveraged the depth of Bates staff's horticultural knowledge to produce a weekly interactive webinar series, "Botanical Bootcamp." The webinar series is designed to inform gardeners of all levels and to build brand.

Greater Nashville Area, TN

• Develop brand awareness campaigns and build customer trust for a soil manufacturer in Nashville, TN. I cultivate brand trust and loyalty in the product, driving brand recognition and sales through retail outlets..
• Rebuilt the website using Wix to improve UX and to build a stronger and more cohesive online presence for the EarthMix® brand.
• Create meaningful and educational content to improve SEO and SERP ranking.
• Generate engaging and timely social media posts and manage social media interactions, growing the social media audience by an average of 100% in two years.
• Create print, digital, and video collateral using programs like Adobe Photoshop, Adobe Illustrator, and Adobe Premier.
• Was instrumental in growing the business by 50% YOY in 2019-2020.

Greater Nashville Area, TN

• Launched the Green Door Gourmet blog, generating written content and photographs on a weekly basis to keep content fresh and relevant. Collaborated with department managers to develop a brand repositioning strategy.
• Collaborated with the marketing team to create copy and visual content used to build a new website experience designed to realign the brand from a for-profit farm to a nonprofit educational business model.
• Crystallized the brand mission and core values, working closely with the marketing team to create a new brand book and brand identity for the rebranding rollout.
• Captured professional lifestyle, architectural, and food styling images that encapsulated the brand identity and could be used in a wide range of applications.
• Assisted in managing social media accounts, creating relevant posts at peak times for audience engagement.

Tahoe City, CA

• Build social media engagement and presence fo the Tahoe Treetop Adventure Park.
• Created visually stunning images as the staff photographer, capturing and editing professional-quality photos that aligned with Tahoe Treetop Adventure Park values and aesthetics.
• Conducted market research to achieve maximum engagement with each social media post.
• Interacted within the social media landscape to generate more UGC and to gain exposure from relevant accounts.
• Was instrumental in helping Tahoe Treetop Adventure Park to meet their goal-booking a record number of group and individual tours in 2019 peak season.

Tahoe City, CA

• Spearheaded the implementation and innovation of unique and dynamic marketing strategies as well as brand loyalty and customer acquisition for a destination hotel.
• Increased group revenue by 9% and transient revenue by 50% from 2015-2019 through demographic analysis, collaboration within the organization, and strategic messaging to target key demographics.
• Told the Granlibakken story through beautiful visual and written content that earned me a nomination as a “Local Luminary” by the North Lake Tahoe Chamber of Commerce.
• Collaborated with staff members and department heads to create effective marketing campaigns that resonated with our guests and were easily implemented and understood by staff.
• Created and managed website content with a focus on SEO and relevancy. Became well-versed in the WordPress platform.
• Cultivated the online presence of the business, and maintained constant contact with existing customers through targeted email blasts and engagement on social media.

Tahoe City, CA

• Managed the reservations and group reservations departments for a destination hotel.
• Worked closely with conference coordinators as well as individual customers to ensure that all expectations were met.
• Collaborated with the front desk, accounting, and sales teams to create a flawless and positive experience for customers and group coordinators alike.
• Received praise from group coordinators for excellent communication and organizational skills that assisted in making the conference planning process easier and more stress-free.

Tahoe City, CA

Wrote relevant and compelling content for North Lake Tahoe's premier luxury property rental and real estate company. -Collaborated with the Marketing Director to create an editorial calendar for weekly blog content that was featured in newsletters and correspondence to future and in-house guests.-Worked with the Marketing Director to establish key phrases.

Tahoe City, CA

Directed all marketing and public relations efforts for a unique boutique resort in North Lake Tahoe.-Collaborated with the Revenue Manager to grow business by 160% from 2015-2019.-Worked closely with a web developer to build a WordPress website from the ground up.-Built an engaged social media following and built an email database starting completely from.

Tahoe City, CA

Acted as a contributing writer for Reno and North Lake Tahoe's premier health and wellness magazine. -Focused on relevant subjects that fit in with the issue's theme each month.-Wrote compelling content that was unique, readable, and relevant to readers.

Truckee, CA

Assisted real-estate professionals in creating valuable and accurate analysis of appraisals for a growing company that specializes in real-time property valuation for loan institutions. -Used various software applications to ensure that the information presented was relevant and useful, and also assisted in customer service and troubleshooting. -Helped to.

Pescadero, CA

As a first foray onto the west coast, applied skills acquired through years of farming experience to help plant, cultivate, harvest, and market vegetables and fruits grown by a successful small-scale organic farm in the Bay Area. -Assisted in crop rotation implementation, pest control, and moving product through a CSA, various wholesale partnerships, and.