Deliver data-driven & endlessly compelling digital experiences for a family-owned brand that specializes in baking ingredients & essentials. Collaborate with influencers & brands to tell the Ann Clark Ltd. story far and wide. Create content that gives home cooks the tools & know-how to bake confidently.

I drive revenue for Nashville’s premier plant nursery through research-based marketing initiatives and a focus on brand loyalty in a highly saturated marketplace.•Increased sales by 10% during the fall of 2019 and by 24% in the spring of 2020 through improved social media and CRM engagement as well as targeted marketing campaigns backed by Google Analytics data.•Optimized the website with a focus on user experience and SERP performance, increasing unique visits to the website by 29% and visits via organic search by 24% in six months, which caused website revenue to skyrocket 200% from summer 2019 to spring 2020.•Orchestrated a project to migrate to a new e-commerce platform. Collaborated closely with retail staff and the e-commerce company to meet deadlines and to fine-tune the functionality of the website. Leveraged customer feedback and data to determine how to maximize revenue and improve UX on the new e-commerce platform. •Produce educational content designed to improve customer loyalty and engagement with the brand while growing the website's organic reach. Created a wide range of deliverables from educational videos and webinars to infographics and written blogs and care sheets. •Leveraged the depth of Bates staff's horticultural knowledge to produce a weekly interactive webinar series, "Botanical Bootcamp." The webinar series is designed to inform gardeners of all levels and to build brand trust and engagement with the Bates brand during COVID-19, when interest in gardening is high, but visitation to the nursery is necessarily low. The educational hub was named "Best Way to Get Your Garden in Gear" in the Nashville Scene Best of Nashville Awards in 2020.

Develop brand awareness campaigns and build customer trust for a soil manufacturer in Nashville, TN. I cultivate brand trust and loyalty in the product, driving brand recognition and sales through retail outlets. Oversee retail expansion, bringing new distributors on board with marketing materials and messaging.•Rebuilt the website using Wix to improve UX and to build a stronger and more cohesive online presence for the EarthMix® brand.•Create meaningful and educational content to improve SEO and SERP ranking. •Generate engaging and timely social media posts and manage social media interactions, growing the social media audience by an average of 100% in two years. •Create print, digital, and video collateral using programs like Adobe Photoshop, Adobe Illustrator, and Adobe Premier. •Was instrumental in growing the business by 50% YOY in 2019-2020.•Generate engaging copy and creative for paid digital ads and for local media advertising opportunities.•Oversee all paid digital ads, including Google Display, Search, and Retargeting, and Facebook/Instagram advertising accounts. Develop target markets within these platforms and created dynamic copy and creative, closely monitoring the best-performing ads and adjusting low-performing campaigns to increase engagement.•Leverage data from Google Analytics to improve marketing strategy and messaging, determining cross-marketing opportunities and ways to improve organic reach.

Launched the Green Door Gourmet blog, generating written content and photographs on a weekly basis to keep content fresh and relevant. Collaborated with department managers to develop a brand repositioning strategy. •Collaborated with the marketing team to create copy and visual content used to build a new website experience designed to realign the brand from a for-profit farm to a nonprofit educational business model. •Crystallized the brand mission and core values, working closely with the marketing team to create a new brand book and brand identity for the rebranding rollout.•Captured professional lifestyle, architectural, and food styling images that encapsulated the brand identity and could be used in a wide range of applications.•Assisted in managing social media accounts, creating relevant posts at peak times for audience engagement.

Build social media engagement and presence fo the Tahoe Treetop Adventure Park. •Created visually stunning images as the staff photographer, capturing and editing professional-quality photos that aligned with Tahoe Treetop Adventure Park values and aesthetics.•Conducted market research to achieve maximum engagement with each social media post. •Interacted within the social media landscape to generate more UGC and to gain exposure from relevant accounts.•Was instrumental in helping Tahoe Treetop Adventure Park to meet their goal-booking a record number of group and individual tours in 2019 peak season.

Spearheaded the implementation and innovation of unique and dynamic marketing strategies as well as brand loyalty and customer acquisition for a destination hotel. •Increased group revenue by 9% and transient revenue by 50% from 2015-2019 through demographic analysis, collaboration within the organization, and strategic messaging to target key demographics.•Told the Granlibakken story through beautiful visual and written content that earned me a nomination as a “Local Luminary” by the North Lake Tahoe Chamber of Commerce.•Collaborated with staff members and department heads to create effective marketing campaigns that resonated with our guests and were easily implemented and understood by staff.•Created and managed website content with a focus on SEO and relevancy. Became well-versed in the WordPress platform.•Cultivated the online presence of the business, and maintained constant contact with existing customers through targeted email blasts and engagement on social media.•Oversaw all advertising accounts, contracts, and budgets to ensure the highest ROI was always being achieved.•Created professional and on-brand visual and written evergreen content that could be used in a variety of applications. •Was instrumental in propelling Granlibakken to the forefront of the wellness tourism marketplace in North Lake Tahoe during a rebranding effort in 2018.•Designed paid advertising strategy using Google, Bing, and social media ads to reach customers and convert qualified leads into sales.

Managed the reservations and group reservations departments for a destination hotel. •Worked closely with conference coordinators as well as individual customers to ensure that all expectations were met. •Collaborated with the front desk, accounting, and sales teams to create a flawless and positive experience for customers and group coordinators alike. •Received praise from group coordinators for excellent communication and organizational skills that assisted in making the conference planning process easier and more stress-free.

Wrote relevant and compelling content for North Lake Tahoe's premier luxury property rental and real estate company. -Collaborated with the Marketing Director to create an editorial calendar for weekly blog content that was featured in newsletters and correspondence to future and in-house guests.-Worked with the Marketing Director to establish key phrases to include in blogs to boost SEO and SERP ranking.-Contributed photography for blogs when relevant.

Directed all marketing and public relations efforts for a unique boutique resort in North Lake Tahoe.-Collaborated with the Revenue Manager to grow business by 160% from 2015-2019.-Worked closely with a web developer to build a WordPress website from the ground up.-Built an engaged social media following and built an email database starting completely from scratch.-Acted as the staff photographer, taking photographs that captured the beauty and appeal of the property.-Cultivated relationships with public relations outlets to ensure greater exposure and endorsement from trusted sources of the Franciscan Lakeside Lodge.-Reached out to nearby businesses and organizations to collaborate for room blocks, promotions, and more.-Oversaw all advertising contracts, with an emphasis on digital advertising, to target qualified leads at appropriate times.-Created meaningful website content that refreshed frequently to improve organic SEO and SERP ranking results.

Acted as a contributing writer for Reno and North Lake Tahoe's premier health and wellness magazine. -Focused on relevant subjects that fit in with the issue's theme each month.-Wrote compelling content that was unique, readable, and relevant to readers.

Assisted real-estate professionals in creating valuable and accurate analysis of appraisals for a growing company that specializes in real-time property valuation for loan institutions. -Used various software applications to ensure that the information presented was relevant and useful, and also assisted in customer service and troubleshooting. -Helped to manage relationships and foster partnerships with real estate professionals nationwide. -Became proficient in Excel, in data analysis software, and in customer service.

As a first foray onto the west coast, applied skills acquired through years of farming experience to help plant, cultivate, harvest, and market vegetables and fruits grown by a successful small-scale organic farm in the Bay Area. -Assisted in crop rotation implementation, pest control, and moving product through a CSA, various wholesale partnerships, and farmer's markets. -Helped to implement a program to provide fresh and locally-grown produce to local schools.-Worked with a diverse team to ensure that all deadlines and harvesting goals were being met.