Ann Green Email and Phone Number
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Marketing & business leader with MBA and extensive experience in brand management, shopper marketing, sales strategy, insights, and category management in the consumer goods Industry. Exceptional record of working cross-functionally to develop strategic plans that build brand equity and deliver profitable growth. Demonstrated success in communicating vision, developing people, and leading high-performing teams. Passionate about values-led organizations with a triple bottom line.Specialties: - Strategic Marketing and Business Planning- Integrated Marketing Communications- Digital, E-Commerce, Social Media- Shopper Marketing Programs- Consumer / Shopper Insights- Targeted Loyalty Campaigns- Consumer Promotions- Merchandising- S&OP Process- P&L Responsibility- Trade Marketing Strategy- New Product Development - Budget and Agency Management- Staff Management and Development- Process and Collaboration Excellence- Program Analysis and ROI Optimization
Cabot Creamery Cooperative
View- Website:
- cabotcheese.coop
- Employees:
- 243
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Director, Brand Management And InsightsCabot Creamery CooperativeEast Montpelier, Vt, Us
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Director, Brand Management & InsightsCabot Creamery Cooperative Jul 2024 - PresentWaitsfield, Vt, UsLead the team responsible for brand management, insights, and shopper/foodservice marketing. Accountable for developing and communicating in-market strategy and planning with the selling teams and key retailers.
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Vice President, Sales & MarketingGrafton Village Cheese Company Apr 2024 - May 2024Grafton, Vermont, UsDeveloped, led, and executed the company’s sales and marketing strategy. Guided the sales and marketing team and agency, vendor, broker, and distributor partners in achieving desired business results. -
Sales & Marketing ConsultantAeg Strategy Aug 2022 - Mar 2024Sales and marketing advisor, partnering with the client’s management team to drive growth by developing and overseeing marketing and sales strategies, plans, programs, and functions. Special focus on small to medium-sized, mission-based companies in Vermont. Shopper Marketing, Brand Strategy, Innovation, Marketing Communications, Project Management
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Shopper Marketing LeadBolthouse Farms Dec 2020 - Jul 2022Bakersfield, Ca, UsOwned, developed, and executed shopper marketing strategies to grow the Bolthouse Farms brand (Smoothies, Dressings, Carrots) at top retailers such as Walmart, Target, Kroger, Albertsons, Ahold, HEB, Publix, and Meijer. Volunteered for ESG initiatives to improve our social and environmental impact. -
Vice President Of MarketingVerilux Aug 2018 - Aug 2020Waitsfield, Vt, UsLed seven-person marketing, customer service, and sales team that drove demand for HappyLight therapy lamps and other healthy lighting solutions in the U.S. and Canada.Responsible for direct-to-consumer marketing initiatives such as branding, content creation, website, user experience improvement, advertising, PR, social media, and packaging. Managed key retailers such as Costco and Bed Bath & Beyond and e-commerce with Amazon. -
Senior Brand ManagerBlount Fine Foods 2015 - 2018Fall River, Ma, UsLed the brand, shopper and trade marketing initiatives for Panera, Legal Sea Foods and Blount fresh soups and sides across all retail channels including Mass, Club, Grocery, Drug, and E-Commerce. -
Senior Shopper Marketing ManagerKeurig Green Mountain 2013 - 2015Burlington, Massachusetts, UsLed headquarter and field-based Shopper Marketing team in developing programs across all retail channels including Mass, Specialty, Department, Office, Grocery, Club, Drug, and Amazon. -
Senior Shopper Marketing ManagerGreen Mountain Coffee Roasters 2011 - 2013Waterbury, Vermont, UsLaunched the company’s shopper marketing discipline starting with the grocery and club channels. Developed a strategic framework to build insights-based marketing and merchandising initiatives in concert with key retailers. In 2013, responsibilities increased to include shopper insights and category management and oversight of an eight person team. -
Customer Marketing ManagerGreen Mountain Coffee Roasters 2009 - 2011Waterbury, Vermont, UsDeveloped strategy, provided leadership, and executed a national marketing plan to drive demand in Grocery and Club. Created customer value propositions and implemented account-specific marketing tactics to build brand affinity and increase sales velocity.
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Senior Manager: Customer Development, Retail Marketing, Category ManagementNestle Waters 2003 - 2008Paris, Issy-Les-Moulineaux, FrEvaluated strategies and recommended actions to increase sales and profits in the Northeast and Midwest for regional customers across all channels. Led category management team of 5-7 people toward improved business results for Nestle Waters and our retail partners.Developed and executed 20+ customer marketing programs per year with accounts such as Kroger, Stop & Shop/Giant, Meijer, A&P/Pathmark, Wakefern, Jewel, Shaws, and 7-Eleven. -
National Accounts: Sales Manager, Category ManagerCoors Brewing Company 1999 - 2003Chicago, Il, UsSALES: Achieved aggressive sales objectives by driving critical business-building plans at key retail partners including Rite Aid, Eckerd, Longs, and Ahold. Led account teams to penetrate all organizational levels, securing senior-level commitment while ensuring store-level execution. CAT MGT: Analyzed consumer data and channel intelligence to develop category-building strategies and identify account-specific opportunities. Worked closely with Sales to acquire and maintain category partnerships and perform business reviews. -
Category Management AnalystThe Pillsbury Company 1998 - 1999Minneapolis, Minnesota, UsOptimized category performance by conducting detailed analysis and delivering strategic insights to retail accounts including Ahold, Shaw's / Star Market, and Big Y. -
Corporate Account ManagerAcnielsen 1991 - 1998New York, Ny, UsClients included Gillette, Welch's, Mobil ("Hefty" brand), Ocean Spray, Veryfine, Heublein ("Smirnoff" brand), Tom's of Maine, Redco ("Salada" brand), Cabot Creamery, and H.P. Hood.
Ann Green Skills
Ann Green Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing -
Tufts UniversityEconomics
Frequently Asked Questions about Ann Green
What company does Ann Green work for?
Ann Green works for Cabot Creamery Cooperative
What is Ann Green's role at the current company?
Ann Green's current role is Director, Brand Management and Insights.
What is Ann Green's email address?
Ann Green's email address is an****@****ast.net
What is Ann Green's direct phone number?
Ann Green's direct phone number is +140124*****
What schools did Ann Green attend?
Ann Green attended D'amore-Mckim School Of Business At Northeastern University, Tufts University.
What skills is Ann Green known for?
Ann Green has skills like Shopper Marketing, Consumer Products, Fmcg, Customer Insight, Grocery, Categorization, Cross Functional Team Leadership, Iri, Marketing, Product Development, Forecasting, Brand Management.
Who are Ann Green's colleagues?
Ann Green's colleagues are Chris Caple, Diana Meehan, Sandra Labounty, Jessica Herrick, Al Rutledge, Brian Ledoux, Matthew Mc Connell.
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