Ann Pocock Email & Phone Number

Australia

► Scale your Business with Strategy As a marketing strategy consultant, I work with organisations that want to establish a more meaningful connection and experience with their audience. If you want to get clearer on your why and start showing up differently, marketing consulting will help you say what you mean, to the right people, in the right place at the right time. ► Book a free discovery call and elevate your brand. 📞 www.kineticeffect.co/booking

Australia

Want to strengthen your presence, foster innovation in your teams, increase your emotional intelligence, improve your communication skills and build influence? Let’s do it together! 👇🏻 ►The Story of Kinetic Effect I established Kinetic Effect in 2020 to provide executive coaching and a dash of marketing consulting services to movers, shakers, disruptors, and game-changers. ►My Approach I am uniquely positioned as an accredited coach and a highly experienced executive leader. My approach blends my business and leadership acumen with my ability to get to the heart of what matters by building self-awareness, applying strengths and defining the values of my clients. My style is empathetic, open, non-judgemental, questioning, brave, and appreciative of the intersection between work and life. ► My Credentials I hold a Certificate in Coaching Psychology, I’m a Certified Level 2 Organisational & Executive Coach with IECL and Accredited Strengths Profile and Emotional Intelligence Coach. I am also undertaking a Masters of Positive Psychology. ►The Results Through executive and leadership coaching, your potential will be unleashed, empowering you to create change and make an impact. You’ll learn how to take decisive action that creates confidence and strength to propel you forward in business and in life. At Kinetic Effect, I’m here to help you deeply understand your values and your drivers. More than that, I’ll develop a plan and help you enact it. Just imagine for a moment you could get the results you want. Think about the impact you could make. And understand, it is possible. What’s stopping you? Don’t hold back any longer. Let’s move forward together. ► Book a free discovery call and lead with courage. 📞 www.kineticeffect.co/booking

Australia

► How my workshops support your organisation I run workshops to develop a complete brand strategy and marketing plan for high-growth businesses, looking to take control of their marketing and overcome growth bottlenecks. My approach? Do-with-you. Here’s why: 👉 You get to learn and apply simultaneously, so you’ll be speeding up results for your business through my immersive experience. 👉 Even if someone else is doing your marketing, knowing what's required will give you a better understanding of data and insights to help you keep your marketing person accountable. 👉 The combination of coaching, mentoring, shadowing and consulting means that everything is tailored to you and your business for the best learning experience and results. 👉 Workshops are a great way to bring teams together and align customer-facing functions such as sales and marketing. ► Book a free discovery call and scale your business with my workshops. 📞 www.kineticeffect.co/booking

Australia

► Want me to speak on your podcast or at your event? I have presented for global brands ranging from the world’s largest technology and digital agency, Accenture to one of the world’s oldest universities! I am currently open to give talks about: 🟪 Marketing strategy done differently - Why marketing last is better?! 🟪 Leadership Best Practices – going from a technical leader to a human-centred leader 🟪 How to manage up – Don't work on Sundays! 🟪 Storytelling with a digital-first, data-driven approach ► Let’s talk about it! 📞 www.kineticeffect.co/booking

Australia

Australia

Where small business begins | A virtual side-hustle business accelerator.Introducing the Ready-Set-Sell Group Coaching Program! - www.thegrowco.biz/workshops

Australia

Keen to share knowledge with other women, but not sure how? Join She Mentors and take part in the flagship program, The Mentor Hour. Each month you can book 1:1 Mentor Hours with anyone on the platform and exchange skills, insights and stories with like-minded women in business.Likewise, your profile will be visible to other members, too. This is a unique opportunity to both give and receive. To invest in yourself, and the women around you.

Melbourne, Victoria, Australia

Australia

Melbourne, Australia

As the Marketing Director of this ASX-listed IT & Internet provider, I reported to the Managing Director, had CSuite/ELT and Board accountability and managed a full-stack team of up to 9 with 3 leads. In this role I was responsible for the national B2B marketing and sales operations function including Managed IT Services, Internet, Cloud Technologies and Software to grow channel, wholesale and direct sales. Key Achievements:- Established marketing strategy development and execution (digital + ATL/BTL) - Built a scalable and repeatable sales and marketing function with marketing generating 75% of all sales leads- In partnership with sales, product, ops/engineering and finance, worked as part of a team to develop Australia’s first and largest digital B2B & B2BC online marketplace, SpiritX, for partners and direct customers to purchase I.T and Telco services. - Launched new products and services (3 new geographies, 3 new distribution channels (including eCommerce) and 8 new products in 6 months) - Launched ABM and demand generation program leading to 40% sales CVR - Help lead the expansion of the partner program to grow sales from 10% of revenue to nearly 40% - Implemented marketing and sales enablement automation to cut lead to sales time by a half- Increased website traffic by nearly 4x and CVR by 50%

Melbourne, Australia

Melbourne, Australia

About #IDEASFIGHTCLUB: Networking as we know it: IS DEAD. A group of corporate rebels smashing down the old model - and putting it back together in the right way with #IDEASFIGHTCLUB, an ideas focused, industry agnostic event-turned-dinner series that explores the intersections between people and macro trends. No business names or titles allowed.

Melbourne, Australia

In this role, I led opportunity and account-based marketing to support Accenture’s multi-channel brand and sales strategy across Asia Pacific. Working on one of the largest digital and technology brands worldwide, I was responsible for leading geographically dispersed marketing campaign project teams and shared services, to build integrated marketing communications programs to support sales and grow awareness, preference, and purchase of Accenture’s solutions. Key Achievements:- Launched opportunity/strategic deal marketing in APAC supporting nearly $1bn worth of enterprise sales opportunities - Contributed to winning three major deals (> $25 - 300m)- Delivered thought-leadership content marketing campaigns across geos - CRM and marketing automation (salesforce marketing cloud) to grow ABM function

Melbourne, Australia

In this role was responsible for leading a team of marketers including 2 leads who supported the growth of the sales and customer service functions and successfully transformed the university’s publishing arm into a SaaS education provider. In conjunction with the product development and sales teams (partner and direct), I devised integrated marketing communications plans while maximising the customer LTV and revenue. In addition, I led the design, management and reporting of market research programs and ongoing analysis to ensure the business was effectively monitoring customer experience and defining new metrics. Key Achievements:- Implemented an integrated marketing communications strategy, reinvigorating GTM strategies, helping to drive sales growth by 15% - Implemented ABM customer experience project to improve retention leading to over 90% of customers being retained in one category - Launched online learning solution achieving nearly 25% above expected sales forecasts

Adelaide, Australia

“A school, that’s not a business that needs marketing”, you may say? As a member of the Senior Management team, I worked with a Board of high profile business leaders and led marketing, communications, fundraising and events specialists to increase customer acquisition and reduce attrition, resulting in exponential growth to the bottom line despite strong competition. In addition, I gained industry recognition for innovative marketing and the CEO/Principal won a Telstra Business Women’s Award, all putting this 120+ year old brand back on the map.

Adelaide, South Australia, Australia

As the National Marketing Communications Manager for this federally funded environmental research centre, I helped to establish a strategic marketing communication plan to manage the partnerships with 12 Australian Universities, numerous industry partners (public and private sector) as well as Federal and State Government departments and leaders. I was key in launching the branding and promotion of research outcomes with National media and partner organisations to increase the profile and retain external funding.

Adelaide, Australia

Ehrenberg-Bass is world-famous for its research into marketing. The organisation makes discoveries about how marketing truly makes an impact, how buyers behave and how brands grow. Many discoveries dispute what is taught in textbooks and commonly practiced in industry. Companies such as Coca Cola, Proctor and Gamble, Mars, San Remo, Channel 10 and Colgate, work with the organisation to receive research findings to maximise the return from marketing activities and provide insights that can help their brands grow.

Adelaide, Australia

Copy Writing & Marketing Communications Consulting

Student Acquisition, CRM Marketing, Event Management, Advertising Management

Lived in Brazil and studied Portuguese

Ishikawa, Japan

Teacher management and training, marketing, sales, events

Public Relations Consultancy, Media Liaison, Event Management

Masters Of Applied Positive Psychology (In Progress), Positive Psychology

Certified Organisational Coach (Level 2), Organisational Coaching

Certified Organisational Coach (Level 1), Organisational Coaching

Professional Development Certificate, Coaching Psychology

Growth Marketing

Masters Of Marketing (Research) Scholarship - Partial Completion, Marketing

Graduate Diploma, Communications (Public Relations)

Activities and Societies: University Magazine, Event ManagementUndergraduate and Postgraduate studies of communications, marketing.

Bachelor Of Arts (Communications), Professional Writing & Public Relations

Activities and Societies: University MagazineUndergraduate and Postgraduate studies of communications, marketing and public relations.