Manufacturer of textile goods including apparel, linens and blankets. Supplier to government agencies.Resource for promotional advertising goods and services.

Determine project viability and profitability. Manage buying process and negotiate contract terms. Ensure all quality expectations and objectives are met.High degree of prospecting and valuation. Supplier sourcing, qualifying and development. Use Salesforce to develop and maintain internal bid/supplier management database. Promote goodwill over the long-term.

Led all sales and marketing efforts including the design and development of brand positioning and strategy. Aligned tactical initiatives with target customer and created supporting programming calendar. Redesigned online customer facing communications and developed multi-tiered strategic sales plan. Conducted extensive prospecting and lead generation. Assisted Purchasing Manager in the ordering of raw materials.• Led design and development of new company website. Composed content, generated keywords, page titles.• Wrote ISO certification and new equipment press releases. ISO press release was republished in Manufacturing News and Production Machining• Worked with Makino marketing team to create publicity video and article. Expected release in May blog issue. Leveraged opportunity to extract additional video and still photos to support new website. • Increased monthly RFQs from 0 to 8 through social media marketing efforts and LinkedIn networking. Increased LinkedIn network by over 200 new contacts.• Managed email marketing campaign through Vertical Response. Generated semi-monthly newsletters. Significantly increased media contacts resulting in greater exposure.• Created line card and equipment list. Posted as downloads on Design 2 Part directory listing and company website. Used as selling tools in email communications and handouts at trade shows.

99 cent plus Bargain Center• Increased average monthly sales by 42%• Reorganized 11,000sf retail space including significant improvement and expansion of product selection and placement.• Developed customer loyalty and special order program with email blasts and personalized discounts

Led division’s annual business planning process for 10+ leading spirits brands ensuring that plans drove consumer brand health and met growth targets. Managed cross functional sales and marketing teams in execution of national and local programming. Managed $4M annual marketing budget.

Assisted in development of National Accounts marketing plans ensuring a dominant retail presence during key selling windows. Managed agency partners in development of program creative and display materials. Customized materials as required by account, by market. Devised monthly communication mechanisms providing program details to field sales. Managed $10M annual marketing budget.

Led 7 member promotional marketing team. Assisted Division Marketing Director in development of the annual marketing plans. Leveraged National initiatives and created innovative, breakthrough consumer pull programming. Managed all aspects of consumer marketing including planning, program development, media and event execution. Managed $8M annual marketing budget.

Integral part of strategic marketing planning process and development of fiscal budgets. Work with field sales and distributor partners to determine local market needs, identify anf fill programming gaps. Develop innovative programming tools and materials within brand and legal strategies. Improve marketing program execution and enhance division planning process through continued evolvement of program communication. Manage all marketing systems and processes for division. Train all field personnel on operation of systems and new development. Event and meeting planning and execution.

Managed sales incentive process, composition and distribution. Developed incentive success tracking system. Managed distribution of incentive rewards. Compiled and communicated special pricing information. Planned and coordinated monthly sales meetings for 300+ salespeople. Coordinated new brand launch meetings with suppliers.