Lead marketing, communications, and PR strategy for Inspira, an experiential-led marketing agency and its incubator agency, Enthuse. Oversee social and influencer strategy for clients. Additionally, oversee the Enthuse Foundation, a non-profit that supports women entrepreneurs.• Led an agency re-branding program to develop consistent stories and individual voices for both Inspira and Enthuse. • Developed an ongoing marketing and content strategy for both agencies and managed website development for each agency. • Developed research capabilities for the agency including sourcing vendors and building research team.• Oversee case study development and all marketing materials for agencies.• Work closely with new business team on pitch decks and RFP submissions.• Oversee agency award strategy and submissions.• Work on culture initiatives for the agency including all agency events.• Handle agency public relations and communications. This includes published articles, interviews, speaking opportunities, and more.• Developed an inbound (SEO/SEM) and outbound (e-mail marketing) sales strategy for both agencies with a focus on selecting the right prospects for new business and thought leadership content in those categories. • Developed the agency’s influencer and social capabilities. Lead strategy and oversee management of all activation amplification programs most notably for Diageo, Waterloo Sparkling Water, and Verde Farms among other CPG brands.• Manage a full-time staff of three and one freelancer• Launched a non-profit organization, the Enthuse Foundation, which supports female entrepreneurs through education, pitch night events, networking, mentorship, & grants. Oversee all Enthuse Foundation activities including $30K+ in grants.

Develop and implement content strategy, marketing, social media, digital, and external communication for Stella Rising (formerly Women’s Marketing), a multi-million dollar strategic media buying agency focusing on the beauty, fashion, food and beverage and health and wellness industries.2018 Awards - Finalist, Digiday Content Marketing Awards - Content Marketer of the Year2017 Awards - Content Marketing Institute: Content Marketing Awards - Finalist: Best Multi-Year Content Marketing Program, Finalist: Best Infographic SeriesPR Daily 2017 Digital PR & Social Media Awards Finalist: Best BlogResponsibilities include:• Development of a robust content strategy to establish Women’s Marketing as a thought leader. This includes implementing and managing the editorial calendar, copywriting: ads, blogs, infographics, weekly newsletters, whitepapers, trend reports, placed editorial pieces, and weekly communication to beauty, fashion, food/beverage, and wellness categories. Write engaging, dynamic branded content and custom content for beauty, fashion, OTC, health, and CPG clients.• Oversee social media strategy and output of all content on owned channels including existing social profiles and emerging media. Act as digital/social media evangelist across the company, leading education initiatives and advising clients on optimal platforms for their brand.• Lead in the development of website redesign, including SEO/SEM, design, copywriting, and image selection.• Develop audience building and content engagement strategies using performance media, owned, and earned media and optimize campaigns and strategies based on data-driven insights.• Public relations outreach on behalf of the agency and CEO.• Coordinate monthly webinar series including the creation of webinar decks and collaborate with internal and external partners.• Influencer strategy and coordination through our exclusive network, Glimmer, and others.

Managed all fashion, beauty, home, and lifestyle editorial content on Pink51, an e-commerce website that supports women-owned businesses.• Conceived and executed fashion, beauty, home, and lifestyle content for the site, including curated mood boards.• Planned and managed the editorial calendar and wrote content and worked with partners to create branded content

Freelance Writing, Marketing, and Public RelationsTRAVEL/FASHIONBLACK BOOK NY - NYC-based arts and lifestyle publicationFASHION/BEAUTY/JEWELRYCAROLEE – Contributing fashion writer for contemporary fashion jewelry brandMOFFLY MEDIA (GREENWICH Magazine, WESTPORT Magazine) – Fashion/style reporterHEALTH & WELLNESSCUREJOY – Contributor to health and wellness websiteMIND BODY GREEN – Contributor to healthy living websiteNEWS & LIFESTYLECONNECTICUT POST – Syndicated columnist for the Connecticut Post’s websites (fashion, food, lifestyle)PATCH.COM – Contributor and columnist for local news and information website (celebrity interviews, lifestyle)MATADOR NETWORK – Contributor to lifestyle website (lifestyle)ATHLETE’S QUARTERLY – Contributor to lifestyle magazine for professional athletes (food, travel)THE DAILY VOICE – Contributor to local news and information website (food, lifestyle, profiles)THE FAIRFIELD COUNTY BEAT – Contributor and columnist for quarterly arts and lifestyle magazine (food, lifestyle)PARENTINGHUFFINGTON POST – Contributor to Parenting sectionCT WORKING MOMS – Contributing writer for award-winning, internationally recognized parenting websiteFreelance Media RelationsPAUL BALMER – Public relations for internationally recognized artistGENEVIEVE LAU – Public relations for fine jewelry designerINDIGO6 - Public relations for clients of a national ad agencyDIMODO PUBLIC RELATIONS – Copywriting (bios, articles, etc…) for public relations firmFairfieldista.com (2013-2019)Founder/EditorDevelop and write daily content for the premier Fairfield County, Connecticut lifestyle website curating the best in fashion, food, family, and fun.Maintain editorial calendarResearch story ideas with a focus on trends and topical storiesWrite and proofread daily contentBranded content is syndicated daily on the Connecticut Post’s website.Maintain all social media (Facebook, Twitter, Instagram, Pinterest, Google+) for the brand.

Lead marketing and communications strategy for a multi-million dollar e-commerce brand specializing in nutritional supplements and a healthy lifestyle.Responsibilities include: • Developing marketing plans and branding programs across all brands and platforms• Pitching and coordinating personal appearances and media interviews for Owner and his clinic staff across broadcast, print, and digital media• Coordinating educational events and conferences including; developing speaker schedule, travel, hotel booking, catering, group transportation, budgeting, itineraries, and negotiating speaker and vendor contracts.• Coordinating book launch events (readings, parties) and three day educational conferences.• Media planning and buying of all advertising• Development and editorial management of Personalized Living, a complimentary lifestyle blog/webzine.• Editing and writing a monthly e-newsletter on health and other current topics related to The Blood Type Diet (80K subscribers)• Work with SEO consultant to track Google Analytics, Google AdWords, and SEO optimization.• Creating web content for 4yourtype.com, including splash pages, product copy, and related collateral materials for both the consumer and professional market• Managing all marketing functions related to new product introductions, including writing and conceptualizing brochures, mailers, press releases, and media outreach• Coordinating book publicity for Drum Hill Publishing – writing press materials, pitching, scheduling, and promotional video production• Managing social media for all brands (blog management, Facebook, Twitter, Pinterest)• Providing creative direction and collaborating with in-house art director and freelancers

• Manage and execute all NY events including movie premieres and publicity screenings• Act as liaison with the studio and senior Warner Bros. and Time Warner executives, filmmakers and talent and their representatives (agents, publicists, production companies)• Escort talent and filmmakers to press junkets – provide suggestions and feedback on press interviews. • Maintain publicity budgets for each film and monitor costs• Write media releases for all eventsPortfolio of "A-List" events and premieres provided upon request.