Available on a contractor/consultancy or part time basis I provide marketing strategy, brand planning and training in digital marketing.

As a self-employed trainer for AVADO, I facilitate the Google Activation Labs to enable corporate clients across Europe to shape their brands and businesses with a customer-centric and digital-first mindset.

Specialising in the delivery of courses on digital marketing for the Google Digital Garage on behalf of Upskill Digital.

Investment2020 opens entry routes into the investment management industry to a wider range of school leavers and graduates whose aspirations hadn't previously included a career in our industry and who may not even know of its existence. Our vision is to increase people diversity in investment management who will help sustain and improve the services the industry provides its customers. This initiative is a triple-win for the industry, individual firms and the trainees. It is helping increase awareness of the industry, is attracting recruits from a wider pool of motivated, young talent and giving them a sound foundation to their careers. We promote investment management to interested and diverse talent on behalf of the UK's largest investment companies.In my part-time consultancy role, my purpose is to develop client relationships, manage stakeholder expectations, understand the education landscape and ensure a high level of trainee engagement in Scotland. Clients include Aberdeen Standard Investments, Franklin Templeton, Kames Capital, Artemis, BNP Paribas, First State Investments, Martin Currie, Santander, and M&G Prudential.

My responsibility was to lead, shape and drive the acquisition marketing plans and customer propositions for the suite of General Insurance products instilling a culture of test and learn and continually optimising marketing performance to hit marketing trade KPIs; traffic growth and conversion, brand awareness, reputation and quotes.

Initial three month contract was extended to three years to provide digital expertise across NPD, customer acquisition and retention marketing projects.Launched new online proposition; Tesco Gold Exchange. Proposition development with research, set KPIs, developed marketing plan and managed the launch budget. Project managed the website build with SEO, online marketing activity (PPC, display and personalised emailing), offline (stores, PR, DM and internal communications). Responsible for relationships with third party provider, Tesco PLC, agencies and stakeholders . Reported to the Head of Digital and Marketing Director.Credit Cards digital acquisition; worked with Commercial colleagues on the strategy to achieve business plan objectives. Responsible for analysing performance and optimising online media to agreed blended cost per acquisition. Digital media included, SEO, PPC, affiliates, aggregators, display and social media. Special projects included migrating website on to a new platform with minimal disruption to customer journey and media CPAs, responsive design of website, attribution analysis, website optimisation and Facebook app.Customer retention and change management; set up new processes following the restructuring of the Commercial and Marketing teams. Project included implementing the first cycle of customer communications for general insurance including segmentation analysis.Interim responsibility for managing digital team members across banking products and supporting career progression.

Set-up a health & beauty e-commerce business which latterly operated on an affiliate marketing model; project managed the design and build of the website using Open Source Joomla system (fully integrated content management and e-commerce). The website was built, all the content written and fully enabled within five months of initiation. Marketing communications included PPC advertising, online PR, display ads, e-newsletter, email campaigns, affiliate marketing, and social networking.Featured in Daily Mail 'Best On The Web'.

Founded Scotland’s first specialist marketing recruitment consultancy from scratch with no business partners or prior experience in the sector. A strong brand, quality staff and first class service resulted in an impressive list of clients, including four of the five largest companies in Scotland. Recruited over 3,000 marketers to database through word of mouth and highly targeted, cost effective communications.An early adopter of technology we were one of the first Scottish recruitment firms to have a content managed website. Also adopted a process management system (Navigator) including a database using ‘key word search’ to identity suitable candidates for clients.

With an annual budget of £18 million I was responsible for brand and advertising strategy working with senior colleagues to ensure plans were aligned to the overall business objectives. Managed all product and brand advertising (B2B and B2C), liaising with key stakeholders, Scottish Widows Bank, Investments, Direct Sales and managed all agency relationships (advertising, design and media). Directly managed team with advertising and design specialists. Advertising activity included corporate TV advertising, outdoor, online, radio, DRTV and direct response press. As the ‘brand guardian’ introduced brand guidelines and set up workshops to ensure staff and agencies understood the importance of the brand and to ensure they had a practical reference for its implementation. Worked with the Boston Consulting Group introducing econometrics to measure advertising effectiveness.

As Advertising Manager I was responsible for advertising activity for retail banking across all product categories including current accounts, mortgages, savings and campaigns aimed at the Youth market and High Net Worth's. Managed supplier relationships with creative, production and media agencies. Responsible for a team of five people.As Market Development Manager for High Net Worth Sector I was responsible for strategy development and implementing a marketing communications plan to ensure loyalty of highly profitable customers. Introduced a customer relationship management programme through segmentation analysis and direct marketing techniques.

Brand Manager for Bells Islander and managed NPD projects across the spirits portfolio.

As the first female Graduate Trainee in Marketing I gained valuable experience in brand strategy and brand management. I was fortunate enough to work across all above-the-line (TV, Press. Outdoor, and Radio) and below-the-line (Sales Promotion and Event Management) working with the top advertising agencies in Scotland.